Sponsored Directories & Blog Posts
-
In your opinion, is it worth paying for sponsored links in directories like http://www.dmegs.com, rather than the standard free links?
I'm also curious about sponsored posts on Blogs (such as http://www.lovemydress.net/blog/sponsors/) where links are dofollowed, but clearly marked as sponsored.
Will Google penalise me for purchasing these links? Are the links de-valued in any way?
-
Just wanted to leave a quick note saying that SEOmoz has upgraded our Link Directory! You can view a post Cyrus wrote with more information about the directory update and link building via directories at http://www.seomoz.org/blog/seo-link-directory-best-practices
-
After sitting through some of SEOmoz webinars and other SEO videos, I gather that search engine technology has advanced to the point where certain sites will get treated differently than others when it comes to linking. Google does have a policy of nofollowing paid links (ads) and does "try" (was the word used by Matt Cutts) to identify sites that sell links and deal with them accordingly. So if the sites you're talking about are selling links, and I don't mean membership that allows linking, it stands to reason Google could catch on, which makes your investment a rather risky one. I would pass, but I'm a really conservative white hat guy.
-
Hi cmaddison, did one of these responses answer your question, or do you still have more questions? If you could leave a reply or mark a helpful answer, that'd be great!
-
yes, as links devalue as they iterate through the page as I understand it. This depends on how much it cost to be sponsored. Also if you have many, many pages of links, usually sponsored links are on the first page and therefore not so deep that SEs can't find them.
-
Sponsored links on directories may mean that you get up a category or two from normal (from /cat/sub-cat/location/site to /cat/ say) and as such more likely to get indexed on that site.
Sponsored posts may have the blog they're on devalued or links not pass juice but really shouldn't be a big risk (in so far as getting a penalty) to you, but may end up being a waste of money.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We had a blog that has been inactive since 2011\. Now since the website is redesigned and we are working on link building, is it advisable to use the old blog content in the new blog?
The content of the old blog belongs to the company, hence no issues of copied content. The options I have are: 1. Use old content as is 2. Re-use old content in more interesting format i.e use info-graphics and the likes 3. Do not use any of the old content. Create new content
Link Building | | Tusk2Tail0 -
Blog Co-Op - Purchasing Links in Relevant Blogs
Hello, Our SEO company has recommended participating in a blog co-op, where we can purchase a link on a relevant blog, either submitting our own content or letting them find relevant anchor text in an article on their site and adding a link back to us. Links are running $40 - 100 based on Page Rank of the blog. I realize that it is BETTER not to buy a link, but is this going to hurt us if the blog content is relevant to our industry?
Link Building | | eastcoastchairandbarstool0 -
Can you duplicate on site Blog Posts to Google Plus
I have read from an authorative source that you can duplicate your blog posts on your google plus account without issues as google knows that this is your 'property'. is this correct and what would be the value in doing so? until we have need sign posting new blog posts with a link. Ash
Link Building | | AshShep10 -
Question about a specific directory
Awhile back I listed our website here: http://directory.r-tt.com/ I spotted one of our competitors there and I went ahead and listed our site. Now it seems that we are listed on 37 pages on the site. The titles that you can use for links to your site are very SEO friendly. Should I remove my site from this directory? We've experienced a recent drop in traffic from Google and I'm trying to pin point the source.
Link Building | | brandzz0 -
Submitting to Directories
What do you look for when submitting to directories? I'm going through the Web Directories list that SEOMoz has put out and trying to decide which are the best. I'm just wondering if anybody has any suggestions as far as what to look for before submitting. I know PageRank is kind of an old metric but I do seem to see a correlation between PageRank and directory cost. If I submit to a directory category with a PR of 4 or 5 it seems like it will cost me anywhere between $50-$300.
Link Building | | TRICORSystems0 -
Are links in sponsored articles juicy?
Hi There I've been offered a sponsored article in a national newspaper that can contain up to 3 dofollow links. Something similar to this http://www.express.co.uk/posts/view/271282 The question is would this be seen by Google as a paid link (which it is really I guess) and thereby pass no link juice? It's pretty expensive so don't want to get it wrong. Any thoughts gratefully received!
Link Building | | mou0 -
Blog Commenting Question Off Page
While blog commenting, many people tend to use their 'anchor text' when asked to provide with their name. Hyperlinking anchor text inside the blog comment is perfectly understandable for me but using anchor text when asked to provide your name is something that I see as spam and something that totally confuses a normal user who reads the blog comment and sees a weird name in the name section. Search engines too must be perfectly aware of this and thus I am of the opinion that such anchor texts don't care much weightage in the eyes of search engine. However many of my fellow SEO colleagues tend to differ. They say you should use anchor text when asked to provide with a name. And I am totally against this form of promotion That's why I wish to ask the opinion of experts in SEO MOZ on this topic. Awaiting your feedbacks
Link Building | | pulseseo0 -
Link Building Through Blogs
A client of mine wants to look into new areas of link building after convincing them that their current link building strategies (purchasing multiple links from god knows where) was not working well for them. Essentially I felt they were spinning their wheels. Now, we are looking into content related blogs to get some honest links for their site. They sell sports equipment and we are looking at sports blogs to get links/partnerships. Most of these blogs want sponsorship fees or advertising fees. From an ethical standpoint I understand buying links is not the best idea. But because these are blogs that earn traffic, have relevant content, and can be helpful for the advertisement aspect to link to people who might be interested in their products as well. There shouldn't be a problem in acquiring a few of these links if the budget allows for it, correct? Also are blogs a good source to acquire links from?
Link Building | | USHoleInOne0