Site URL's
-
We are redeveloping our website, and have the option to amend URLs (with 301 redirects from old URL to new), so my question is: Would 'golfsite.com/golf-clubs' achieve superior rankings than 'golfsite.com/clubs' for the search term 'golf clubs' if all other factors were the same? Should the URL reflect the intended search term wherever possible?
-
Hi swgolf, There are several factors that would have an impact on your url. You can have a URL with no keywords in and still rank high in a competative market. If you can generate enough backlinks to the url and the previous link was doing well then go for the easiest on the eye and for this smaller is normally best. SE's do pay attention to how your URL is structured however I dont believe this will always be the case now being truthful and if a client asked me to structure their url I would go with golfsite.com/golf-clubs or if i sold multiple items I would go with golfsite.com/golf/clubs and keep it consistant for the rest and have golf/caddy golf/caps golf/balls as it looks as if it's a category within your website as opposed to constant repative urls. You can also go to webmaster tools (google) and see how many variations of the word golf club you have and how many times its repeated if its high then try and lower it. It's a little hard not knowing the website to say for sure, this is just my opinion.
-
Hum. Do you mean golf clubs or golf clubs? If I was to search for a membership club to join to play golf, I would want something else in the URL (or at least in the heading) to show me that the page was a list of clubs and not equipment. So in this particular instance, a category in the URL would be a consideration. golfsite.com/equipment/clubs or something along these lines.
-
Did these responses answer your question swgolf, or do you still have some more questions? How did you decide to handle this?
-
Key word in the url is important but it is not the only factor that will decide the rank for your target keyword. You can use golf-club or club but here are few other things that should be inline in order to rank for golf-club.
1. Authority of your domain.
2. Quality and quantity of the incoming links to your main domain and the target page
3. Relevance of the on page content on the golf club page. ( LDA score)
4. Title tag
6. Anchor text of the backlinks to the target page.
and several others.
Since you already have the word golf in your domain adding the keyword again in the url will not make a signficant difference as long as you target the page content for golf clubs. The key is it have original content and organic backlinks.
-
All things being equal then /golf-clubs is better; as I assume you'll be targeting that exact term on the page, it's not too long and users can tell exactly what the page is about from it.
As long as your URLs don't get crazy long, if you can target your main keyword for the page with the URL I say go for it.
-
I would say that golf clubs would serve you better than just clubs. Clubs can also mean a gathering place for folks with similar interests where you get clear results for the keyword golf clubc if you mention it in the URL itself.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Weird 404 Error URL's - Where to redirect?
For some reason, I end up with a bunch of weird 404 error URLs like these. /KRVWZ/SVfSZ/ /wp-content/upl /MKWTZ/RKYQZ/ /wp-content/upload What should I do with them? Should I redirect them or is there a better way to do something with them. I do use Yoast Premium if that makes a difference. Thanks in advance.
On-Page Optimization | | photoseo10 -
Hello, I've heard that the outbound links I provide in my content should have a high degree of relevancy to the topic I'm writing about or they aren't really worth including. Is this true?
Hello, I've heard that relevancy of the content between the source page and the target page of outbound links in my content matters greatly. The outbound links I provide in my content should have a high degree of relevancy to the topic I'm writing about, or they aren't really worth including. Example: Don't just link to the homepage of an organization mentioned in the article, link to a page on their site that is related to the topic you are writing about. Is this true? Would including less relevant links negatively impact SEO in any way?
On-Page Optimization | | DJBKBU0 -
Moving Site from HTTP to HTTPS
Hi, So the news is that Google has started giving more importance to sites with HTTPS i.e. it is now a new ranking signal. It says that as of now it affects fewer than 1% of global queries, and carrying less weight than other signals such as high quality content but it may decide to strengthen it as they would like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web. In that case, what should we do? Switching from http:// to https:// means change in urls and low traffic. How to cope with it? Do we have to implement 'n' number of redirects? Regards,
On-Page Optimization | | IM_Learner3 -
Which pages on my site should I back link to
The majority of the back links I have been creating link directly to our home page and to the store page. Is this the best approach or should I be trying to spread the links throughout our site to include product categories and subcategories etc?
On-Page Optimization | | Hardley0 -
Sold Products appear as duplicate pages 'Page Not Found' ???
Hi there, I'm down to just 6 duplicate page warnings but I'm not sure how to deal with this one: Information Page Not Found! http://www.vintageheirloom.com/index.php?route=information/information&information_id=6 My Ecommerce shopping site products are unique, 1 of a kind. So once one product has sold and been delivered we take the product off our website, hence the Information Page Not Found! As I understand when search engines re-index these warnings will drop off but new sold products would replace them. So redirecting seems like hard work and never ending. Is it ok to ignore these warnings? Thanks Mozzers..
On-Page Optimization | | well-its-1-louder0 -
Ecommerce Product Subcategory URL
Our website has 5 main categories displayed in tabs in the header. The main landing page of each of the 5 categories is a paginated page (3pages- set up with canonical tags to avoid duplicate content) with a side bar which splits the main category into many subcategories. Each of these subcategories essentially filter the main landing page into more defined categories customers find useful (price/colour) BUT once clicked enter into a separate landing page. We have worked hard to avoid any duplicate content issues between these sub-landing pages and the main landing page. This was done as we wanted each of the subpages to organically rank (thus we went with this method rather than filters). Hope we didn't do the wrong thing there? The question is should these sub-landing pages route straight from home to have the best chance to get individually ranked or routed through the main category bearing in mind we have 5 main categories each with many subcategories. i.e. domain.co.uk/subcategory or domain.co.uk/category/subcategory Thanks in advance for any advice given.
On-Page Optimization | | jannkuzel0 -
Value of PDF's in SEO
I have a client who has a lot of information in PDF form. They think they should move some of it over into HTML pages so it indexes better. Is there a benefit to converting these PDF's into HTML pages? It seems to me that HTML pages would be good, IF they are relevant pages that could be used online.
On-Page Optimization | | lvstrickland0 -
Sister Sites or Joint Family?
A large News Media Group has a Tv Channel, print newspaper, radio channel (for music primarly) and an online website that includes the newspaper content and other original content in different media. My question is, is it better to have independant websites for these different mediums or have all the content on one big website. Currently the newspaper and blog are online as one whereas the radio channel has its own website and the television has its own. So should we maintain sister sites and cross link to each other or have one big happy family under one house? Best, Rishad.
On-Page Optimization | | RishadShaikh590