Does Google Places reward unique icons for multi location businesses?
-
I work for a company that has over 100 physical locations. We are working to update our Google Place icon. My question is, do we get any seo benefit having a unique icon for each location, or no benefit and its better to focus on having a the best single icon possible. Note, we are going to add unique images in each place listing, this is specifically referring to the main icon shown on Google results.
-
It's important to have every physical location represented in Google Places. Ideally you should have a corresponding page on your site for each of those locations as well, that can be navigated to from your site home page through standard HTML links internal to the site (not through javascript or AJAX, etc).
You should submit a separate google place entry for each - use the bulk submission process. Each should have it's own local phone number and each should be given maximum Google Places optimization treatment. The title for each should all match your business name though - don't try and get a unique title in each individual location's places entry.
The more actual locations you do this with, the more likely you will come up in exponentially more local searches.
Don't forget to follow this up with submitting them all to YP.com, SuperPages.com, Yahoo Local, Bing Local, etc.
-
I have never tried to measure this. But following traditional SEO rules, you have to name your images properly if you want them to rank. Therefore, having keywords in the file name could potentially help. It certainly isn't going to hurt. But the benefit for you place rank, if any,is going to be miniscule.
Never measured it because I stick to the same patterns when something works. I name my images uniquely.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have never seen this in Google SERPs before?
What is this that I am seeing in the Google SERPs? It's a bank of 3 separate articles from one site, but they are grouped together like an organic listing. Checkout the link to see what I'm talking about http://imgur.com/xbUk1NG
Intermediate & Advanced SEO | | MJTrevens0 -
Missing Google verification
I just went to check my client sites in Google search console and noticed a whole bunch of them no longer 'verified'. They were all previously verified. Why would they suddenly change status to 'not verified'? Does this affect anything (eg. search analytics data flowing through to GA)? Does this mean I have to verify all over again?
Intermediate & Advanced SEO | | muzzmoz0 -
Recovery after recent Google update
Hi guys. This is somewhat a continuation for this topic: https://moz.com/community/q/january-2016-massive-rankings-fluctuations After that update, several of our clients and our website as well have experienced high fluctuation rankings period, which ended up in huge drops - 10-20 spots. Which, obviously, made everyone unhappy. Anybody knows what exactly the change was about? What should we fix/take a look at, analyze again? We aren't using any shady techniques or black hat. Everything is honest. All metrics, number of backlinks etc are going up, no major changes have been recently made. Please, help!
Intermediate & Advanced SEO | | DmitriiK0 -
Google search results
I have been doing some searches on google to see where my new site shows up, I started using the search words "graphic design firm st. louis" as a gauge, because my title is St. Louis Missouri Graphic Design Firm. I showed up on about page 5 to start , if I include the word "firm" and a few pages further back if I just search "graphic design st. louis", without the word firm. It seemed i was slowly moving up pages with both searches and then a few days ago I jumped to page 1 for search "graphic design firm st. louis" the thing is it doesnt show up at all now if i search "graphic design st. louis" without the word firm. what would cause the one search to jump so high while the other one dissapeared completely?? and what can i do? my keyword density is same for both , any ideas.
Intermediate & Advanced SEO | | eric69660 -
Local Google Place Ranking loss
One of our clients lost rankings on the local map results. Last month we changed the phone number on the G+ page so the number is the same as on the website but it's still a call tracking number. We also changed the url to example.nl/plumber-newyork so it directly links to the local page and we made the local G+ author of the local page in the website. Can these changes have something to do with the ranking loss in google maps results?
Intermediate & Advanced SEO | | remkoallertz0 -
Why is this site not indexed by Google?
Hi all and thanks for your help in advance. I've been asked to take a look at a site, http://www.yourdairygold.ie as it currently does not appear for its brand name, Your Dairygold on Google Ireland even though it's been live for a few months now. I've checked all the usual issues such as robots.txt (doesn't have one) and the robots meta tag (doesn't have them). The even stranger thing is that the site does rank on Yahoo! and Bing. Google Webmaster Tools shows that Googlebot is crawling around 150 pages a day but the total number of pages indexed is zero. It does appear if you carry out a site: search on Google however. The site is very poorly optimised in terms of title tags, unnecessary redirects etc which I'm working on now but I wondered if you guys had any further insights. Thanks again for your help.
Intermediate & Advanced SEO | | iProspect-Ireland0 -
How to NOT appear in Google results in other countries?
I have ecommerce sites the only serve US and Canada. Is there a way to prevent a site from appearing in the Google results in foreign countries? The reason I ask is that we also have a lot of informational pages that folks in other countries are visiting, then leaving right after reading. This is making our overall Bounce Rate very high (64%). When we segment the GA data to look at just our US visitors, then the Bounce Rate drops a lot. (to 48%) Thanks!
Intermediate & Advanced SEO | | GregB1230 -
Is there value in keeping a microsite for a business that has unique domains for each of their locations?
I'm taking over a site with multiple domains that are almost entirely duplicate content. The business has a main site, then 5 different location sites with unique domain names, a slightly different homepage, then exact duplicate for the rest of the site. Should I get rid of the individual location domains entirely, and just 301 redirect to pages on my main domain? Or might it be worth keeping a unique microsite online at each of the location domains (with one general location page on the main url, then the location-specific info on the microsite)? Currently, some of the location domains rank better than the main one, and in other areas the main one outranks the location domain.
Intermediate & Advanced SEO | | irapasternack0