SEO Titles and Keyword Density
-
Hey guys,
I'm doing some on page SEO for a few clients and I've always wondered about this question. I have read tons of articles on the perfect <title>tag, but they don't often mention this.</p> <p>So my titles, like most others follow this format:</p> <p>Keyword 1 | Keyword 2 - Company</p> <p>So say for example I am trying to rank for 'life insurance' and 'life insurance quote' for 'axa sunlife'.</p> <p>It's my assumption that the title should be:</p> <p>Life Insurance Quote - Axa Sunlife</p> <p>rather than:</p> <p>Life Insurance | Life Insurance Quote - Axa Sunlife</p> <p>Am I right in thinking that putting it twice has no added value, and could in fact have an adverse effect?</p> <p>Thanks,</p> <p>Lewis.</p> <p> </p></title>
-
if you included the plural and singular versions of a keyword in title tag would that be considered a keyword repeat ?
-
Maybe you can read this tutorial : http://www.seomoz.org/learn-seo/title-tag
An advice don't repeat the keywords in the title
-
Hi Lewis,
I've done a couple of tests (nothing scientific - just trying things out and looking for trends) on this in the last few months and have found the following:
- Using the same keyword more than once doesn't seem to have any impact on keyword rankings
- The first keyword in the title element seems to be given priority, assuming that it's matched up with other on page elements (ie. Broad usage throughout the page, alt tags, etc)
The best title tag will most likely have your keyword first, followed by some kind of call to action, and then your site name at the end. This works on a few levels - namely that you're improving your rankings, click throughs and also brand awareness.
Kieran's definitely correct in saying that it should be tied in with the meta description, although I'd disagree that there's no benefit to having the brand at the end of the tag - particularly if you're working with a client who's looking to build, or reinforce, their name.
Remember that it isn't all about getting to the top. By including your call to action you're potentially helping with conversion rate optimisation and by including the brand you're helping build trust over the long term... which is incredibly hard to measure but will surely add hidden benefit and gives you another string to your bow!
As far as keyword density goes, the old ways of looking at it are completely outdated. If you aim to use your keyword 3-4 times in a reasonable sized page whilst also employing the ~ operator on Google to find, and use, related terms you'll be fine.
Hope that's helpful - would be really interested to hear how you get on
Matt
-
Thanks Gianluca
I agree 100% I was thinking of the actual site Title tag when typing this so answering it from that context. Yes Keyword(s) + Hook
-
You are right and not at the same time. Right telling that a redundant use of the keywords is not generating benefits (instead, it can look simply spammy)... not, because the title you are suggesting in not "exciting".
Remember that Titles are the first line of a Search Snippet. Therefore it should have to be crafted wisely:
- In order to focus Search Engines on your page's main keyword;
- In order to push the searchers into clicking your result and no other.
I usually suggest to think to Title as they where the Page Tagline. This also make easier its use into the same content of the page itself, as the HTML Title usually is converted to the H1 Title by many CMS.
Therefore, in your case, a Title could be:
Life Insurance? Ask now a life insurance quote to Axa Sunlife
And the Meta Description would renforce the Title call to action, maybe citing the main competitive advantage of the Axa Sunlife life insurance.
Ciao and I hope this helps
-
In my opinion putting it in twice is not a good idea. I assume that you have done the appropriate keyword research in this area and that the keywords are appropriate. I personally don't even think there is value in adding the AXA Sunlife as AXA is meaningless to the Search engines. It does help when the title is displayed to give some people idea.
I think your title should be along the lines of Main Target Keyword in Body of the Page x 1 to 3 then stop. I would not use multiples. If you have multiple keywords you want to target create an additional page for the keywords.
So
Life Insurance Quotes
Life Insurance Premiums
Life Insurance Special Offers
the Title is of course only the beginning. Get some nice meta description under it as well to if your link with this Title does show then it makes sense. this may be the place to mention AXA or the company so people get some good company name visuals
-
For sure the title tag is one of the most important elements in SEO. Make use of the maximum length of 70 characters. As this title is displayed in SERPs, make sure to integrate a call to action. The mention of the company name is usualy not so important, as long as you are not a brand in the eyes of Google.
For the keyword density: take a look at your competitors. Stuffing is dangerous!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO question
why does a business rank differ on google search and google maps (for example, a hair salon we do seo for ranks 5th for "hair salon in Dublin" on Google Maps and ranks 10th on Google search)
On-Page Optimization | | ryan.mamma0 -
SEO - Keyword Salarpuria Sattva East Crest
Hi, I have been doing off page optimization and targetting two key words. Salarpuria Sattva East Crest and Salarpuria East Crest. I have been ranking well on second one. But the 1 keyword in not appearing first page. Can anyone show some light. My website is http://www.salarpuriaeastcrest.home-adda.com/
On-Page Optimization | | mithungowda0 -
HTML Site SEO (NO CMS)
I have got a client site, which is dated (2007) and has not been shifted to any recognised CMS yet. It is HTML based. Is it possible to SEO on such a site? Is it even worth it? If it is possible to do SEO on this, any suggestions will be highly appreciated. Thank you.
On-Page Optimization | | ArthurRadtke3 -
SEO for a site in development
We've recently taken on a new client for an initial 6 months for SEO (until their new site is going live) to help build traffic to the site. They are currently getting a new website built so don't want work done on their current site... but due to the current structure it is making it difficult for us to improve rankings for a number of keywords. They are essentially a booking engine for services across the UK so it is just a home page with a search filtering through their services, locations and dates which leads to a results page. It is a combination of services and locations we need to target keywords for but there are no appropriate landing pages due to the site layout. The one thing they are happy for us to work on is the blog, so my question is would it be best to create landing pages on the blog targeting keywords such as 'sports massages in London' and build links to these pages? Then when it is time for the new site, with new appropriate landing pages, simply 301 redirect these pages? If anyone has any input on this idea or suggestions for other ways about it we'd be delighted to hear from you Thanks
On-Page Optimization | | Will_Craig0 -
The seomoz on page keyword analysis tool is not showing title or keyword in document
the SEOMOZ onpage analysis tool is not not showing title or keyword for any page in one of my sites. It says there are no title elements on my page and there are, i checked the source code myself and they are there and correct. my title and keywords are in there and show up fine in firefox and internet explorer even after i refresh them. why would this tool show them as missing in one of my sites but not others? I'm worried that google's spider might not see them if the on page analyzer doesn't see them and my rankings might drop. they showed up the other day in the seomoz on page analyzer just fine and i haven't changed anything. Thanks mozzers!
On-Page Optimization | | Ron100 -
Keyword at homepage
Hi there, this is the url of my homepage: http://www.sehaidoyamama.com/piensapiensa/ PiensaPiensa is not my keyword. I have selected a keyword to optimize the homepage. Does anyone know how to include the keyword in the url of the homepage? I tried to do it in the "pages" section of wordpress but I wasn't able to do it. The home page doesn't allow to change the url. Is it important to set up a keyowrd in the url of the homepage? Is it appropiate from the usability perspective? Thanks
On-Page Optimization | | juanmiguelcr0 -
What impact does cdn utilization have on SEO?
I've set up a new online store and prepping to roll out. I've implemented Amazon Cloudfront to host all of my static files: images, style sheets, javascript files and small template related images to assist in speeding up this Magento site. Any reason not to do this? What are the SEO implications of having images that arent' stored on the same domain? Does it make a difference if I refer to these files from the amazon cloudfront domain vs. seting up a subdomain like cdn.mywebsite.com? Thanks for any feedback.
On-Page Optimization | | Timmmmy0 -
Title tag for category page
I’d love some clarification on what would be the best title tag for a shopping category page. The category page is “prams” , the brand is Baby Huddle and the top keywords in order of importance are pushchairs, strollers and buggies. Here are the options I suggest: Buy Prams | Pushchairs, Strollers, Buggies | Baby Huddle Buy the best prams, pushchairs, strollers and buggies on Baby Huddle Buy prams with free delivery and great prices on Baby Huddle
On-Page Optimization | | walidalsaqqaf0