How would you optimize a web site for a NYC real estate brokerage with apartment rentals and apartment sales?
-
I would think it would make the most sense to optimize the homepage for 'NYC apartments'. Then have two pages, one for 'apartment rentals' and another for 'apartment sales' directly underneath in the site's hierarchy. Is this is how you would do it? The competition for these keywords mostly have 'NYC Apartment Rentals' and 'NYC Apartment Sales' bunched together on their homepage. Is it possible to have 3 separate pages from the same domain rank on the first SERP?
Also, the company I work for is called Platinum Properties. If we fail to include 'Platinum Properties' in the title tag would that negatively effect our current position for 'Platinum Properties' in the search results? What would be an effective way to get listed for both the keyword and company name?
-
I agree with the building out of pages that will have both the shorter url, and more reliance to said page. Tied into the html and xml site maps. Placement is all about reliance and reputation, so of course if each page has its own SCOPE, it SHOULD obtain great placement and people will have found more of what they were looking for when they get there.....
-
it would make the most sense to optimize the homepage for 'NYC apartments'
I agree.
If I may ask, why do you desire to rank so well for "Platinum Properties"? If that is your company name, most people who search for you will find your site whether you are the first result or the tenth. I would recommend focusing on the other two pages you suggested.
Home page: NYC apartments and another variation of the phrase such as "apartments New York" or whichever key word phrase you feel would be best.
Page1: NYC Apartment Rentals and another variation of that phrase
Page2: NYC Apartment Sales and another variation of that phrase
For the title tag, any change can affect your current ranking. You can make no change and your ranking can move up or down based on a variety of factors ranging from Google changes to how your competitor's rankings change.
Have you considering moving your company name to the end of your title tag? You would want to improve the first half but a fast example would be
<title>NYC Apartments Rentals and Sales | Platinum Properties</title>
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can't support IE 7,8,9, 10\. Can we redirect them to another page that's optimized for those browsers so that we can have our site work on modern browers while still providing a destination of IE browsers?
Hi, Our site can't support IE 7,8,9, 10. Can we redirect them to another page that's optimized for those browsers so that we can have our site work on modern broswers while still providing a destination of IE browsers? Would their be an SEO penalty? Thanks!
Intermediate & Advanced SEO | | dspete0 -
Indexed Pages Different when I perform a "site:Google.com" site search - why?
My client has an ecommerce website with approx. 300,000 URLs (a lot of these are parameters blocked by the spiders thru meta robots tag). There are 9,000 "true" URLs being submitted to Google Search Console, Google says they are indexing 8,000 of them. Here's the weird part - When I do a "site:website" function search in Google, it says Google is indexing 2.2 million pages on the URL, but I am unable to view past page 14 of the SERPs. It just stops showing results and I don't even get a "the next results are duplicate results" message." What is happening? Why does Google say they are indexing 2.2 million URLs, but then won't show me more than 140 pages they are indexing? Thank you so much for your help, I tried looking for the answer and I know this is the best place to ask!
Intermediate & Advanced SEO | | accpar0 -
Subdomain optimization - advices
Hi, I need some specific advices on which is the best way to optimize the subdomain of a main domain. Besides meta title, description, etc. Br.
Intermediate & Advanced SEO | | Tormar0 -
Is the Tool Forcing Sites to Link Out?
Hi I have a tool that I wish to give to sites, it allows the user to get an accurate idea of their credit score with out giving away any personal data and with out having a credit search done on their file. Due to the way the tool works and to make the implementation on other peoples sites as simple as possible the tool remains hosted by me and a one line piece of Javascript code just needs to be added to the code of the site wishing to use the tool. This code includes a link to my site to call the information from my server to allow the tool to show and work on the other site. My questions are: Could this cause a problem with Google as far as their link quality goes? - Are we forcing people to give us a backlink to use the tool? (in the eyes of Google) or will Google not be able to read the Javascript / will ignore the link for SEO purposes? Should I make the link in the code Nofollow? If I should make the link a Nofollow any tips on how to make the most of the opportunity from a link building or SEO point of view? Thanks for your help
Intermediate & Advanced SEO | | MotoringSEO0 -
Site revamp for neglected site - modifying site structure, URLs and content - is there an optimal approach?
A site I'm involved with, www.organicguide.com, was at one stage (long ago) performing reasonably well in the search engines. It was ranking highly for several keywords. The site has been neglected for some considerable period of time. A new group of people are interested in revamping the site, updating content, removing some of the existing content, and generally refreshing the site entirely. In order to go forward with the site, significant changes need to be made. This will likely involve moving the entire site across to wordpress. The directory software (edirectory.com) currently being used has not been designed with SEO in mind and as a result numerous similar pages of directory listings (all with similar titles and descriptions) are in google's results, albeit with very weak PA. After reading many of the articles/blog posts here I realize that a significant revamp and some serious SEO work is needed. So, I've joined this community to learn from those more experienced. Apart from doing 301 redirects for pages that we need to retain, is there any optimal way of removing/repairing the current URL structure as the site gets updated? Also, is it better to make changes all at once or is an iterative approach preferred? Many thanks in advance for any responses/advice offered. Cheers MacRobbo
Intermediate & Advanced SEO | | macrobbo0 -
I have a general site for my insurance agency. Should I create niche sites too?
I work with several insurance agencies and I get this questions several times each month. Most agencies offer personal and business insurance and in a certain geographic location. I recommend creating a quality general agency site but would they have more success creating other nice sites as well? For example, a niche site about home insurance and one about auto insurance. What would your recommendation be?
Intermediate & Advanced SEO | | lagunaitech1 -
Site #2 beats site #1 in every aspect?
Hey guys, loving SEOMoz so far and will definitely continue my subscription after the free trial. I have a question however, which I am really confused about. When researching my primary keyword, I have found that the second ranked site beats the top site in every single aspect, apart from domain age, which is almost 6 years for the top one and 6 months for the second. When I say every single aspect, I mean everything. More authority for the page and domain, more links, more anchor text links, more authoritive links, more social signals, more relevant links, better domain (although second ranked site is a .net), better MozRank, better MozTrust etc.... I have noticed though, that in the UK SERPs, those sites are switched, so #2 is actually #1. Could it be that the US SERPs just haven't updated yet, or am I missing something completely different.
Intermediate & Advanced SEO | | darrenspeed1 -
How do you prevent the mobile site becoming a duplicate of the full browser site?
We have a larger site with 100k+ pages, we need to create a mobile site which gets indexed in the mobile engines but I am afraid that google bot will consider these pages duplicates of the normal site pages. I know I can block it on the robots.txt but I still need it to be indexed for mobile search engines and I think google has a mobile crawler as well. Feel free to give me any other tips that I should follow while trying to optimize the mobile version. Any help would be appreciated 🙂
Intermediate & Advanced SEO | | pulseseo0