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    4. Badges For a B2b site

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    Badges For a B2b site

    Intermediate & Advanced SEO
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    • DavidKonigsberg
      DavidKonigsberg last edited by

      love this seo tactic but it seems hard to get people to adopt it Has anyone seen a successful badge campaign for a b2b site? please provide examples if you can.

      1 Reply Last reply Reply Quote 0
      • DavidKonigsberg
        DavidKonigsberg @MBayes last edited by

        Looking to do something for a promotional products site- not sure if its a correct fit

        1 Reply Last reply Reply Quote 0
        • MBayes
          MBayes last edited by

          We have utilized "top 10" badges for certain categories.  As long as there is real value in the badge, as both of the other responses refer to, you can have pretty good success.  The badges all had clear information available on why it was on the site, and why it meant something to the person seeing it.

          Would need additional information about the badge and value to help much.

          DavidKonigsberg 1 Reply Last reply Reply Quote 0
          • RyanPurkey
            RyanPurkey last edited by

            Several in our space come to mind: Google's Certifications (AdWords, Analytics, etc.). Eloqua is also offering an Accreditation program to customers and planning to open it up to the public: http://www.eloqua.com/services/eloqua_university/Eloqua_Accreditation.html

            The shopping badges are also popular: verisign, hackersafe, etc.  The most successful B2B badges all seem to really represent something -- knowledge, security, etc -- instead of being a badge for badge sake.

            1 Reply Last reply Reply Quote 2
            • ThomasHgenhaven
              ThomasHgenhaven last edited by

              In my experience, there are two ways to pull off the B2B badges tactic:

              1. For B2B badges to work with big brands, you probably need to be some sort of industry leader being able to give out awards that actually mean something.

              2. If you are not an industry leader, you can give awards/badges to those companies not receiving a whole lot of attention usually. They tend to be used a lot.

              The best example I can think of is Google's AdWords / Analytics certifications used by quite a lot of SEM agencies.

              1 Reply Last reply Reply Quote 2
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