Badges For a B2b site
-
love this seo tactic but it seems hard to get people to adopt it Has anyone seen a successful badge campaign for a b2b site? please provide examples if you can.
-
Looking to do something for a promotional products site- not sure if its a correct fit
-
We have utilized "top 10" badges for certain categories. As long as there is real value in the badge, as both of the other responses refer to, you can have pretty good success. The badges all had clear information available on why it was on the site, and why it meant something to the person seeing it.
Would need additional information about the badge and value to help much.
-
Several in our space come to mind: Google's Certifications (AdWords, Analytics, etc.). Eloqua is also offering an Accreditation program to customers and planning to open it up to the public: http://www.eloqua.com/services/eloqua_university/Eloqua_Accreditation.html
The shopping badges are also popular: verisign, hackersafe, etc. The most successful B2B badges all seem to really represent something -- knowledge, security, etc -- instead of being a badge for badge sake.
-
In my experience, there are two ways to pull off the B2B badges tactic:
1. For B2B badges to work with big brands, you probably need to be some sort of industry leader being able to give out awards that actually mean something.
2. If you are not an industry leader, you can give awards/badges to those companies not receiving a whole lot of attention usually. They tend to be used a lot.
The best example I can think of is Google's AdWords / Analytics certifications used by quite a lot of SEM agencies.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links to my site still showing in Webmaster Tools from a non-existent site
We owned 2 sites, with the pages on Site A all linking over to similar pages on Site B. We wanted to remove the links from Site A to Site B, so we redirected all the links on Site A to the homepage on Site A, and took Site A down completely. Unfortunately we are still seeing the links from Site A coming through on Google Webmaster Tools for Site B. Does anybody know what else we can do to remove these links?
Intermediate & Advanced SEO | | pedstores0 -
Moving to a new site while keeping old site live
For reasons I won't get into here, I need to move most of my site to a new domain (DOMAIN B) while keeping every single current detail on the old domain (DOMAIN A) as it is. Meaning, there will be 2 live websites that have mostly the same content, but I want the content to appear to search engines as though it now belongs to DOMAIN B. Weird situation. I know. I've run around in circles trying to figure out the best course of action. What do you think is the best way of going about this? Do I simply point DOMAIN A's canonical tags to the copied content on DOMAIN B and call it good? Should I ask sites that link to DOMAIN A to change their links to DOMAIN B, or start fresh and cut my losses? Should I still file a change of address with GWT, even though I'm not going to 301 redirect anything?
Intermediate & Advanced SEO | | kdaniels0 -
Should I redirect images when I migrate my site
We are about to migrate a large website with a fair few images (20,000). At the moment we include images in the sitemap.xml so they are indexed by Google and drive traffic (not sure how I can find out how much though). Current image slugs are like:
Intermediate & Advanced SEO | | ArchMedia
http://website.com/assets/images/a2/65680/thumbnails/638x425-crop.jpg?1402460458 Like on the old site, images on the new website will also have unreadable cache slugs, like:
http://website.com/site_media/media/cache/ce/7a/ce7aeffb1e5bdfc8d4288885c52de8e3.jpg All content pages on the new site will have the same slugs as on the old site. Should I go through the trouble of redirecting all these images?0 -
Regional and Global Site
We have numerous versions of what is basically the same site, that targets different countries, such as United States, United Kingdom, South Africa. These websites use Tlds to designate the region, for example, co.uk, co.za I believe this is sufficient (with a little help from Google Webmastertools) to convince the search engines what site is for what region. My question is how do we tell the search engines to send traffic from other regions besides the above to our global site, which would have a .com TLD. For example, we don't have a Brazilian site, how do we drive traffic from Brazil to our global .com site? Many thanks, Jason
Intermediate & Advanced SEO | | Clickmetrics0 -
Site duplication issue....
Hi All, I have a client who has duplicated an entire section of their site onto another domain about 1 year ago. The new domain was ranking well but was hit heavily back in March by Panda. I have to say the set up isn't great and the solution I'm proposing isn't ideal, however, as an agency we have only been tasked with "performing SEO" on the new domain. Here is an illustration of the problem: http://i.imgur.com/Mfh8SLN.jpg My solution to the issue is to 301 redirect the duplicated area of the original site out (around 150 pages) to the new domain name, but I'm worried that this could be could cause a problem as I know you have to be careful with redirecting internal pages to external when it comes to SEO. The other issue I have is that the client would like to retain the menu structure on the main site, but I do not want to be putting an external link in the main navigation so my proposed solution is as follows: Implement 301 redirects for URLs from original domain to new domain Remove link out to this section from the main navigation of original site and add a boiler plate link in another area of the template for "Visit xxx for our xxx products" kind of link to the other site. Illustration of this can be found here: http://i.imgur.com/CY0ZfHS.jpg I'm sure the best solution would be to redirect in URLs from the new domain into the original site and keep all sections within the one domain and optimise the one site. My hands are somewhat tied on this one but I just wanted clarification or advice on the solution I've proposed, and that it wont dramatically affect the standing of the current sites.
Intermediate & Advanced SEO | | MiroAsh0 -
URL language on Global Sites
Has anyone looked into a page not ranking as well because the URL is in English when the subdomain is geared for a different country and different language? I can defiantly see this taking away from the user experience, but didn't know if there was any concrete evidence or case studies that would show if it is a big deal or not for rankability? I know this is a backwards question to begin with because the priority over rankability is always UX, but there may not be a way to fix it unless I can prove it is a big deal.
Intermediate & Advanced SEO | | Ryan_Henry0 -
Similar Sites on Same Class C
Hi there, I asked a similar question a while ago - please pardon the dupe. I figured being more specific may help. Here's the scenario: I have two customers which sell very similar products. They both host with me so they are both on the same class C of ip addresses. Content on sites is similar due to the nature of the business/industry. There are no links between the two sites - they do not link to one another The HTML is about 50% the same, content near zero other than site structure. They have similar category structures. Question - could being on the same Class C adversely effect rankings of either. One site did particularly well until Panda came around and it's sloooowly coming back. Some advise has been given to the client that the IPs being on the same Class C is killing rankings. I am trying to either validate or refute the claim. All help/feedback appreciated.
Intermediate & Advanced SEO | | ChrisInColorado0 -
Pagination for Ecommerce Site - How do I fix this?
Hi Everyone... I'm having issues on how I should fix the pagination on my ecommerce site http://www.moondoggieinc.com Right now I have rel="canonical" putting them all back to the main page like on: http://www.moondoggieinc.com/dog-harness.php but there are also some shop all categories like: http://www.moondoggieinc.com/products.php?cat=all+dog+harnesses But I wish I could get it so that the content only showed on the first page of them all and then just the products showed in the pagination after that. I have no clue how to make this happen successfully. I know this is a big problem with the structure to the site, creating some duplicate content and such, and I was wondering how I can even begin to go ahead and start tackling this. My background is as a designer so I'm just learning both seo, and anyhting past html / css, so I could really use any help you guys can offer. THANK YOU! KristyO
Intermediate & Advanced SEO | | KristyO0