Badges For a B2b site
-
love this seo tactic but it seems hard to get people to adopt it Has anyone seen a successful badge campaign for a b2b site? please provide examples if you can.
-
Looking to do something for a promotional products site- not sure if its a correct fit
-
We have utilized "top 10" badges for certain categories. As long as there is real value in the badge, as both of the other responses refer to, you can have pretty good success. The badges all had clear information available on why it was on the site, and why it meant something to the person seeing it.
Would need additional information about the badge and value to help much.
-
Several in our space come to mind: Google's Certifications (AdWords, Analytics, etc.). Eloqua is also offering an Accreditation program to customers and planning to open it up to the public: http://www.eloqua.com/services/eloqua_university/Eloqua_Accreditation.html
The shopping badges are also popular: verisign, hackersafe, etc. The most successful B2B badges all seem to really represent something -- knowledge, security, etc -- instead of being a badge for badge sake.
-
In my experience, there are two ways to pull off the B2B badges tactic:
1. For B2B badges to work with big brands, you probably need to be some sort of industry leader being able to give out awards that actually mean something.
2. If you are not an industry leader, you can give awards/badges to those companies not receiving a whole lot of attention usually. They tend to be used a lot.
The best example I can think of is Google's AdWords / Analytics certifications used by quite a lot of SEM agencies.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Interlinking sites in multiple languages
I am working on a project where the client has a main .com site and the following additional sites which are all interlinked: .com site targeting US
Intermediate & Advanced SEO | | rachelmanning888
.com site targeting China
.HK site targeting Hong Kong All sites contain similar information (although the Chinese site is translated). They are not identical copies but being shopping sites, they contain a lot of similar product information. Webmeup software (now defunct) showed that the inbound links to the main site, from the additional domains are considered risky. Linkrisk shows them as neutral. The client wants them to be interlinked and would not want to remove the additional domains as they get a good amount of traffic. In addition, the messages and products for each country domain have been tailored to a degree to suit that audience. We can rewrite the content on the other domains, but obviously this is a big job. Can anyone advise if this would be causing a problem SEO wise and if so, is the best way to resolve it to rewrite the content on the US and Hong Kong sites? Alternatively would it be better to integrate the whole lot together (they will soon be rebuilding the main site, so it would be an appropriate time to do this).0 -
Why is my site not ranked?
Hey, does enybody have an idea, why my site www.detox.si is not ranked for the KW detox in www.google.si (Slovenia). It is being indexed, but it does not rank and i have no idea why. Best, M.
Intermediate & Advanced SEO | | Spletnafuzija0 -
1 Ecommerce site for several product segments or 1 Ecommerce site for each product segment ?
I am currently struggling with the decision whether to create individual ecommerce sites for each of 3 consumer product segments or rather to integrate them all under one umbrella domain. Obviously integration under 1 domain makes link building easier, but I am not sure how far google will favor in rankings websites focussed on one topic=product segment. Product segments are medium competitive.Product segments are not directly related but there may be some overlap in customer demographics- Any thoughts ?
Intermediate & Advanced SEO | | lcourse1 -
Do follow or no follow on wordpress site?
I have read many different opinions on what links to make do follow on a wordpress website versus which ones to leave as no follow. (internal and external) There does not seem to be any consensus among the inputs to date. Any perspectives on this would be appreciated. thanks
Intermediate & Advanced SEO | | casper4340 -
Best practice for site maps?
Is it necessary or good practice to list "static" site routes in the sitemap? I.e. /about, /faq, etc? Some large sites (e.g. Vimeo) only list the 'dynamic' URLs (in their case the actual videos). If there are urls NOT listed in a sitemap, will these continue to be indexed? What is the good practice for a sitemap index? When submitting a sitemap to e.g. Webmaster tools, can you just submit the index file (which links to secondary sitemaps)? Does it matter which order the individual sitemaps are listed in the index?
Intermediate & Advanced SEO | | shawn810 -
Changing Site URLs
I am working on a new client that hasn't implemented any SEO previously. The site has terrible url nomenclature and I am wondering if it is worth it to try and change it. Will I lose rankings? What is the best url naming structure? Here's the website http://www.formica.com/en/home/TradeLanding.aspx. (I am only working on the North America site.) Thanks!
Intermediate & Advanced SEO | | AlightAnalytics0 -
SEO for Log in Sites
Hello, I just lunched a website where you have to sign up and to log in in order to use it. So I have the home, also a blog but then the rest of the pages are let's say it "hidden".How would you do the seo for it? I have been cheking facebook, foursquare and some others and they use different approaches. Facebook uses the same description in every single page for example. My site is similar to foursquare users have profile, stats, history, ranking. Well, what is your advice?? Thanks a lot
Intermediate & Advanced SEO | | antorome0