Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
To use the same content just changing the keywords could be seen as duplicate content?
-
I want to offer the same service or product in many different cities, so instead of creating a new content for each city what I want to do it to copy the content already created for the product and service of a city and then change the name of the city and create a new url inside my website for each city.
for example let say I sell handmade rings in the USA, but I want o target each principal city in the USA, so I have want to have a unque url for ecxh city so for example for
Miami I want to have www.mydomain.com/handmade-rings-miami
and for LA the url would be www.mydomain.com/handmade-rings-la
Can I have the same content talking about the handmade rings and just change the keywords and key phrases? or this will count as a duplicate content?
content:
TITLE: Miami Handmade Rings
URL :www.mydomain.com/handmade-rings-miami
Shop Now handmade rings in Miami in our online store and get a special discount in Miami purchases over $50 and also get free shipping on Miami Local address...
See what our Miami handmade rings clients say about our products....
TITLE: LA Handmade Rings
URL: www.mydomain.com/handmade-rings-la
Shop Now handmade rings in LA in our online store and get a special discount in LA purchases over $50 and also get free shipping on LA Local address...
See what our LA handmade rings clients say about our products....
There are more than 100 location in the country I want to do this, so that is why I want to copy paste and replace..
Thanks in advance,
David Orion
-
This used to work superbly until about 2003. Then google was able to identify these sites and would drop all of the pages except one or two.
Cookie cutter pages are no longer useful.
-
Check out articles on the Panda update recently to see a lot about this topic.
I especially like this one from Vanessa Fox
The gist of it is that Google has started to devalue sites with lots of "cloned" pages where the content is very similar from page to page, but the area info, or keyword swaps out.
This is based on the idea that content that is tailored to a page's topic is more useful to the user, and it is more likely to carry nuances than broader content.
So for example I can talk about hotels in Dallas, or New York the same exact way "See Dallas/New York Hotels downtown and be close to all of the hip restaurants and activities"
Or I could go with something more Dallas Specific "See our Downtown Dallas Hotels near the American Airlines center, the Dallas Museum of Art, and direct access to the DART Trains"
The second example is WAY more useful to the user, and so Google's latest updates will tend to favor that over generic topical text.
So if you can afford to get copywriting for each topic I would.
If you can't then I would start picking out the biggest value terms and build content specific to that, use generic content for the other terms for now, but slowly replace those over time as well with more valuable content.
You may be in a situation where there isn't more valuable specific content to outrank you right now so the generic content will do decently in the rankings. In this case you may not see such a horrible ranking, but when someone eventually competes with you and catches on to your scheme it will be better to have the unique content already working for you.
Just my 2 cents
-
Yes, this will be seen as duplicate content. There's no "easy" way to create unique content for each locale. The best you can do is have a general outline and outsource the content creation to a high quality writer (or sit down and start writing yourself). Article spinning or cheap writers will lead to low quality articles that will be difficult to get to rank well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
The importance of meta keywords?
Hello, Is adding meta keywords still worth doing nowadays? I have been reading and hearing some different opinions about it. For a ' beginner ' in this field it is hard to find a definite answer to this questions.. Thank you for reading(and answering) my question!
Algorithm Updates | | EPPD0 -
Can I use schema markup for my Trustpilot results?
Hi we have excellent Trustpilot reviews & want to know if we can include these in schema markup in order for the results to show in SERPs? The Trustpilot results show in PPC but not SERPs. A competitor looks to have no Trustpilot or other independent reviews but is showing 5 stars in SERPs, i also cant find any customer reviews on their site, it looks to be just coding that is driving the SERPs view? Their site is goldencharter.co.uk Any thoughts much appreciated Thanks Ash
Algorithm Updates | | AshShep11 -
Should we use brand name of product in URL
Hi all, What is best for SEO. We sell products online. Is it good to mention the brand in the product detail page URL key if (part of) the brand is also in the home url? So our URL is: www.brandXstore.com Is it best to do: www.brandXstore.com/brandX-productA.html of just do: www.brandXstore.com/ProductA.html Thanks for quick answering 😉
Algorithm Updates | | RetailClicks1 -
Does Word Order Matter in Local Keywords?
We do a lot of local SEO, and we're wondering if it's better to target "keyword location" or "location keyword"? Does it affect ranking and keyword difficulty if we're trying to rank for "plumbing appleton" or "appleton plumbing"? Any insight would be great.
Algorithm Updates | | optimalwebinc0 -
Keyword density and meta tags
Hi, I've just checked the number of keywords appearing on my website's pages. On some of them the keyword density was way too high (7-10%) if you included the meta tags, but all under 3.5% if I didn't include the keywords and description meta tags. So my question is - when looking at number of keywords used per page, do I have to worry about what's in those meta tags? Do the keywords in there count towards keyword density / number of keywords per page? Thanks, Luke
Algorithm Updates | | McTaggart0 -
Rankings changing every couple of MINUTES in Google?
We've been experiencing some unusual behaviour in the Google.co.uk SERPs recently... Basically, the ranking of some of our websites for certain keywords appears to be changing by the minute. For example, doing a search for "our keyword" might show us at #20. Then a few minutes later, doing the same search shows us at #14, and then the same search a few minutes later shows us at #26, and then sometimes we're not ranked at all, etc etc. I know the algorithm changes a lot, but does it really change every couple of minutes? Has anyone else experienced this kind of behaviour in the SERPs? What could be causing it to happen?
Algorithm Updates | | d4online0 -
Is a slash just as good as buying a country specific domain? .com/de vs .de
I guess this question comes in a few parts: 1. Would Google read a 2-letter country code that is after the domain name (after the slash) and recognize it as a location (targeting that country)? Or does is just read it as it would a word. eg. www.marketing.com/de for a microsite for the Germans www.marketing.com/fr for a microsite for the French Or would it read the de and fr as words (not locations) in the url. In which case, would it have worse SEO (as people would tend to search "marketing france" not "marketing fr")? 2. Which is better for SEO and rankings? Separate country specific domains: www.marketing.de and www.marketing.fr OR the use of subfolders in the url: www.marketing.com/de and www.marketing.com/fr
Algorithm Updates | | richardstrange0 -
Is there a way to pull historical rankings for a keyword?
I have someone who's come to me and said that they have lost all of their organic keyword rankings. They did launch a site redesign a few months back so that could be a reason as to why. But after looking at the site, link profile, etc. It doesn't look like they could have been ranking for the terms they say they were. They have never implemented any SEO on their sites btw. I did not build this site and have not done any SEO, they are coming to me to solve the problem. I did notice in SEM rush that a couple months ago they were ranking organically for more terms (20 in July vs. 5 now), so they did lose some. Is there any way to see what terms they WERE ranking for?
Algorithm Updates | | MichaelWeisbaum0