My homepage no longer ranks for a keyword, instead a page from the blog now appears in the results
-
Hello,
Our site used to rank for a specific keyword - "eco products", with a link going to the homepage. However, in the last few weeks, we've noticed that the home page no longer ranks for this keyword, and instead the second result on the page is a link to a catagory page on our blog.
I'd be very grateful if anyone had any information about why this might have happened, and what possible steps I could take to remedy the situation.
Many thanks,
Sophy
-
Ha, no worries buddy. Great minds and all that.
-
Sorry Marcus, We must have been typing at the same time.
-
Hi Sophy, It's actually in line with what Marcus was saying. Your two pages are competing with each other. If you look at the Title Tag for the home page, there is nothing that says "eco products." But if you look at your category page, you'll see not only does the Title Tag say "Eco Products," but it's also in the URL. So you'll have to make a decision as to whether or not you'll want Eco Products to have it's own page or to have it show up on the home page. If you want it to show on the home page, you'll want that in the Title Tag, and you will need to rename that category page as well as renaming the Title Tag.
-
Hey Sophie
In this instance, I am guessing you don't want to lose that page from ranking but the page itself is called 'eco-products' and the term you are targeting on the homepage is eco-products so you seem to have a conflict of interest between those two pages.
Lets look at the homepage:
**Title: **Nigel's Eco Store - Environmentally friendly products and eco friendly gifts for sustainable living
Keyword Usage: 2 - once in a page title, once in an image title (0 times on the page itself)Lets look at the /eco-products/ page
Title: Eco Products
Keyword Usage: 13 times on page & 27 times in total taking all HTML elements into accountAnchor Text
Additionally, lets look at the anchor text to the pages. The homepage has the standard logo and image links from the main nav but the eco-products page has tons of links with the term 'eco products' from the 'posted in tags'.
Summary
In brief, without looking at the external issues, the ranking is kind of right. Everything on your blog page is saying hey, I am about eco products but your homepage hardly uses this term at all.
Your homepage ranks first (uk at least) for a bunch of other terms:
environmentally friendly products store
eco storeSo, is this such a bad thing? I imagine, if you really want to rank the homepage for this term you could rename that page / tag to something else and work that phrase into the homepage a little more. You seem so strong for eco + x that it would likely be doable (and you have the historical ranking for the term).
Maybe it may be a good chance to look at your landing pages and add a new page to catch this traffic?
There are plenty of options but the approach depends on what you are looking for here but there is certainly no mystery why that page ranks for that term over your homepage. I think the simplest solution is just a case of changing the name of that page/tag to something more suitable and building some relevance for eco products on the homepage OR looking at a new optimised landing page for that term.
Hope it helps!
Marcus -
Hi,
Well, it's good to hear I'm not alone! The link to the homepage which used to appear for this term is http://www.nigelsecostore.com/, and the link to the page which now appears in second place for this term is http://www.nigelsecostore.com/blog/category/eco-products/
Thank you for your suggestions,
Sophy
-
Hi Marcus,
Thanks for getting back to me so promptly, and thanks for the suggestions - very useful.
Here is a link to the page that comes up for this keyword - http://www.nigelsecostore.com/blog/category/eco-products/
Looking in Google Webmaster Tools, I can't see a single link to this page.
Our homepage http://www.nigelsecostore.com/ always used to rank for this term "eco products", and I can understand that its normal for your ranking to go up and down over time for a term, but for the homepage to completely disappear from the search results for this term, and to be replaced by this category page on our blog seems very weird!
Thanks,
Sophy
-
Hi Sophy, I had a similar problem. I combated this by adding url conical. I also removed most of the backlinks to that particular category and redirected it to my index page. It took a couple of weeks to get back to how it was. It will be hard to find out the reason without posting a link though! Thanks
-
Hey Sophy
Could be a lot of things, could you supply a link?
- maybe the blog page is more relevant for that term or you have two competing pages
- maybe the blog page picked up some external links with that anchor so became more relevant than the homepage
- maybe the sites structure or linking gives more relevance to that page for that term
The solutions are kind of similar to the suggestions above
- make sure the homepage is more relevant for that term
- make sure the two pages are not competing for that term
- do some link building for that term to the homepage
- ensure the internal linking and anchors are not promoting that page for that term
Hard to go further than these general hints without a URL but happy to take a look if you want to post a link.
Hope it helps!
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Good or Bad is having a blog feed(s) on the homepage?
Hello everyone, I was wondering if I can get some different opinion about having a blog feed on the homepage. Image, title, excerpt I have several feeds on mine which I do not believe it hurts and has helped my rankings but I wanted some superior SEO brains to weigh in. https://www.brightvessel.com Is it good for SEO? When would it be bad? How many posts would be considered too much? On my blog, have the most recent posts which have some of the same feeds. Which is making me question the duplicated content. https://www.brightvessel.com/blog/ Thanks! Judd
On-Page Optimization | | brightvessel0 -
My main domain is missing in google, subdomain appears instead.
I have two SEO optimised pages in my website targeting different keywords www.example.com <-- main selling page (Pocket Guitar | Guitar Instruments)
On-Page Optimization | | kevinbp
www.example.com/index/ <-- 2nd selling page (Guitar Australia | Guitar Perth) Q: At first my website "www.example.com" is ranking on google first page. Suddenly it disappears and the link "www.example.com/index/" appears instead. No matter what i search, "Pocket Guitar | Guitar Instruments | Guitar Australia | Guitar Perth", the link www.example.com/index/ appears on the front page instead of www.example.com. What is happening to my main domain? Should i be worried?0 -
Any idea how Google is doing this? Is it schematic? http://techcrunch.com/2014/02/28/google-adds-full-restaurant-menus-to-its-search-results-pages/
Google is now showing menus on select searches. Any idea how they are getting this information? I would like to make sure my clients get visibility this way.
On-Page Optimization | | Ron_McCabe0 -
Sudden drop in ranking for important keyword? No penalty / other issues detected
Hi For our site we previously ranked well for the term "botswana safari holidays" on the page: http://www.naturalworldsafaris.com/destinations/africa-and-the-indian-ocean/botswana.aspx We've suddenly seen a dramatic drop for this term, currently ranked #43 on Google UK. There are no penalty notices in Webmaster tools and the only edits to the page recently have been to include the term "Botswana safari holidays" in the page title and the on-page h2 (previously Botswana safaris and holidays). Any suggestions why we have seen a large decrease for this term? We expect to see some fluctuation but this one seems a bit dramatic. We've not lost any backlinks to the page that we know of. Thanks for the help.
On-Page Optimization | | KateWaite0 -
Why don't all my pages have On Page Optimization Reports
Apologies if this question has been asked a million times, but I can't find it. I have 35 pages, yet only 5 of them have generated On Page Optimization Reports. I know I can create them manually, but wondered if I've done something incorrectly? Iain.
On-Page Optimization | | iainmoran0 -
Why Am I not Ranking ?
Despite having a A in the on-page report card. The keyword I am trying to optimize my site for is not ranking at all in Google. What could cause this ?
On-Page Optimization | | Pzabarko0 -
Should I hide the blog post pages that are automatically built in WordPress?
The pages that are automatically created through WordPress (ex: blog post page 5) are popping up as pages that don't have titles or descriptions. Should I use a branded title and description on those pages or hide them from the search engines? Since it's pulling blog posts to create the pages, keywords are all over the place as well. What's the best course of action? Ex: http://www.blackdogeducation.com/blog/page/2/
On-Page Optimization | | BlackDogStudios0 -
Blog Post Snippets on HP & Cat Pages
I want my blog's category pages to have the ability to be indexed and rank, therefore I don't want to noindex these pages. My strategy is to create original snippets for each post on these pages but I don't know what Wordpress plugin or configuration I can use to create original snippet content on the Homepage and Category pages that will not show up within the blog post text itself. Any suggestions?
On-Page Optimization | | mj7750