Does many unique pages mean better SERP position?
-
My site has about 50 pages. All of them are unique 500-700 word articles. Almost every page is on its keyword at the 4-8 position in google/yahoo/bing.
I can add a lot of relative unique pages on my site, about 100-200 word content per page. They all will be unique, with unique description and title. I can make about 1000+ pages.
Would you suggest me to do this? Will this action boost my SERP position.
Do more pages mean better SERP position?
-
More pages doesn't always mean better SERP position. There is no black and white answer on this. Here is a helpful excerpt from a recent blog by Dr. Pete :
A common example is when you take a page of content and spin it off across 100s of cities or topics, changing up the header and a few strategic keywords. In the old days, the worst that could happen is that these pages would be ignored. Post-Panda, you risk much more severe consequences, especially if those pages make up a large percentage of your overall content.
Another common scenario is deep product pages that only vary by a small piece of information, such as the color of the product or the size. Take a T-shirt site, for example – any given style could come in dozens of combinations of gender, color, and size. These pages are completely legitimate, from a user perspective, but once they multiple into the 1000s, they may look like low-value content to Google.
The Solution
Unfortunately, this is a case where you might have to bite the bullet and block these pages (such as with META NOINDEX). For the second scenario, I think that can be a decent bet. You might be better off focusing your ranking power on one product page for the T-shirt instead of every single variation. In the geo-keyword example, it’s a bit tougher, since you built those pages specifically to rank. If you’re facing large-scale filtering or devaluation, though, blocking those pages is better than the alternative. You may want to focus on just the most valuable pages and prune those near duplicates down to a few dozen instead of a few thousand. Alternatively, you’ve got to find a way to add content value, beyond just a few swapped-out keywords.
In your case, if you are able to truly make pages that are unique, valuable, and genuinely helpful to users, you definitely stand to benefit your overall traffic. However, If I were in your position I would focus on making more like 50-100 pages with better, higher quality content, rather than 1000's of pages with just a little content.
-
You could take that approach, but I wouldn't necessarily recommend it.
In most cases, 100-200 words is not enough to represent great content. It is possible, but I don't think it is realistic for 1000 pages. Even dictionary pages offer more content.
With that said, if your pages attract attention (i.e. you get users to those pages and they link to or Like/Tweet/+1), then those pages can help improve the SERP of your other pages through good anchor text.
I would suggest a lot of caution here because you risk lowering the overall quality of your site. I would prefer a 50 page site with good content over a 1050 page site with 50 good pages and 1000 low quality pages. No one wants to wade through the bad pages to find the good ones.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is this on SERP results?
Hi Guys, Does anyone know what this is called: https://d.pr/i/RA6RsG And how Google pulls it from a page? Do you need some kind of markup? Cheers.
Intermediate & Advanced SEO | | nattyhall0 -
Google is indexing wrong page for search terms not on that page
I’m having a problem … the wrong page is indexing with Google, for search phrases “not on that page”. Explained … On a website I developed, I have four products. For example sake, we’ll say these four products are: Sneakers (search phrase: sneakers) Boots (search phrase: boots) Sandals (search phrase: sandals) High heels (search phrase: high heels) Error: What is going “wrong” is … When the search phrase “high heels” is indexed by Google, my “Sneakers” page is being indexed instead (and ranking very well, like #2). The page that SHOULD be indexing, is the “High heels” page (not the sneakers page – this is the wrong search phrase, and it’s not even on that product page – not in URL, not in H1 tags, not in title, not in page text – nowhere, except for in the top navigation link). Clue #1 … this same error is ALSO happening for my other search phrases, in exactly the same manner. i.e. … the search phrase “sandals” is ALSO resulting in my “Sneakers” page being indexed, by Google. Clue #2 … this error is NOT happening with Bing (the proper pages are correctly indexing with the proper search phrases, in Bing). Note 1: MOZ has given all my product pages an “A” ranking, for optimization. Note 2: This is a WordPress website. Note 3: I had recently migrated (3 months ago) most of this new website’s page content (but not the “Sneakers” page – this page is new) from an old, existing website (not mine), which had been indexing OK for these search phrases. Note 4: 301 redirects were used, for all of the OLD website pages, to the new website. I have tried everything I can think of to fix this, over a period of more than 30 days. Nothing has worked. I think the “clues” (it indexes properly in Bing) are useful, but I need help. Thoughts?
Intermediate & Advanced SEO | | MG_Lomb_SEO0 -
Keywords going to Subdomain instead of targeted page(general landing page)
Why are some of my keywords going to subdomains instead of the more general/targeted landing page. For example, on my ecommerce website, the keyword 'tempurpedic' is directing to the subdomain URL of a specific tempurpedic product page instead of the general landing page. The product has a page authority of 15 and the Tempurpedic landing pages with all the products has an authority of 31. I have also noticed that my 'furniture stores in houston' keyword directs to my "occasional tables" URL! instead of a the much more targeted homepage. Is there something I am missing here?
Intermediate & Advanced SEO | | nat88han0 -
How long takes to a page show up in Google results after removing noindex from a page?
Hi folks, A client of mine created a new page and used meta robots noindex to not show the page while they are not ready to launch it. The problem is that somehow Google "crawled" the page and now, after removing the meta robots noindex, the page does not show up in the results. We've tried to crawl it using Fetch as Googlebot, and then submit it using the button that appears. We've included the page in sitemap.xml and also used the old Google submit new page URL https://www.google.com/webmasters/tools/submit-url Does anyone know how long will it take for Google to show the page AFTER removing meta robots noindex from the page? Any reliable references of the statement? I did not find any Google video/post about this. I know that in some days it will appear but I'd like to have a good reference for the future. Thanks.
Intermediate & Advanced SEO | | fabioricotta-840380 -
SERPS showing wrong page
I have optimised a homepage for two keywords. I optimised this a few weeks ago and the page has been crawled by Google, also before this it was already reasonably well optimised for these terms. However, the homepage is not appearing in Google for these terms. Instead two other random pages on the site are appearing for these terms that have not been optimised for these keywords and have few mentions of the keywords on the pages!?? These pages have a lower DA and lower inbound links than the homepage. The homepage is showing for other lower competition keywords. Could anyone offer me some insight into this? The homepage content has been posted on other websites by a former SEO consultant - to a business directory for one? Could duplicate content be causing this problem?
Intermediate & Advanced SEO | | absolutely170 -
Will Creating a Keyword specific Page to replace the Category Section page cause any harm to my website?
I am running a word press install for my blog and recently had 3 of my main keywords set as categories. I recently decided to create a static page for the keywords instead of having the category page showing all the posts within the category, and took it off the navigation bar. I read about setting the categories to use NO index so the search engines can shine more importance on the new pages i created to really replace where the category was showing. Can this have a negative effect on my rankings? http://junkcarsforcashnjcompany.com junk car removal nj is showing the category section, So i placed the no index on it. Will the search engines refresh the data and replace it with the new page I created?
Intermediate & Advanced SEO | | junkcars0 -
End of March we migrated our site over to HubSpot. We went from page 3 on Google to non existent. Still found on page 2 of Yahoo and Bing. Beyond frustrated...HELP PLEASE "www.vortexpartswashers.com"
End of March we migrated our site over to HubSpot. We went from page 3 on Google to non existent. Still found on page 2 of Yahoo and Bing under same keywords " parts washers" Beyond frustrated...HELP PLEASE "www.vortexpartswashers.com"
Intermediate & Advanced SEO | | mhart0 -
How to have pages re-indexed
Hi, my hosting company has blocked one my web site seeing it has performance problem. Result of that, it is now reactivated but my pages had to be reindexed. I have added my web site to Google Webmaster tool and I have submitted my site map. After few days it is saying: 103 number of URLs provided 39 URLs indexed I know Google doesn't promesse to index every page but do you know any way to increase my chance to get all my pages indexed? By the way, that site include pages and post (blog). Thanks for your help ! Nancy
Intermediate & Advanced SEO | | EnigmaSolution0