ReLaunching a very old site
-
Hi,
I am in the process of re-vamping a website that hasn't been touched for years and whose rankings slowly dropped.
Any best practice in how to do it making sure that there's not any more loss and - hopefully - it could go back to the old glory?
The website is http://www.nlp-world.com
Thanks
-
Thanks Sean, great input!
-
I would agree in that you have decent PA and DA with that site and a great springboard.
Right away, your title tags should be rewritten
eg NLP World NLP Information NLP Education
will be just as effective for SEO purposes if changed to
NLP World | Information and Education.
However it will read better to humans and increase ctr on organic results.
Meta Description is a little spammy and again should be rewritten to increase organic ctr
Ensure correct h1, h2 tags
Also there is a list of meta keywords and as google pretty much ignores these for ranking purposes all you are doing is giving your competitors an insight to your strategies therefore remove/prune this list.
You will also be aware that the design of this site is a little dated and a refresh would decrease bounce rate.
I hope you manage to achieve results with this site and I am sure you will reap the rewards of this aged domain.
-
Thanks for the contribution!
-
The first thing that I would do on a revival project is a site survey, to identify your on-page situation. You'll also want to dive into your link profile, as you're bound to have a number of issues there, on an aged, unmaintained site.
I only glanced at the site, but it seems like you definitely have some meat on the bone there to work with. Looking at the meta data, I'd guess that it may have been optimized by someone that thought "if a little bit is good, then a lot is better."
There's definitely a lot that can be done with the on-page. Good luck on it! Should be a fun one.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirecting an Entire Site to a Page on Another Site?
So I have a site that I want to shut down http://vowrenewalsmaui.com and redirect to a dedicated Vow Renewals page I am making on this site here: https://simplemauiwedding.net. My main question is: I don't want to lose all the authority of the pages and if I just redirect the site using my domain registrar's 301 redirect it will only redirect the main URL not all of the supporting pages, to my knowledge. How do I not lose all the authority of the supporting pages and still shut down the site and close down my site builder? I know if I leave the site up I can redirect all of the individual pages to corresponding pages on the other site, but I want to be done with it. Just trying to figure out if there is a better way than I know of. The domain is hosted through GoDaddy.
Intermediate & Advanced SEO | | photoseo10 -
Canonical tag on a large site
when would you reccomend using a canonical tag on a large site?
Intermediate & Advanced SEO | | Cristiana.Solinas0 -
Penguin recovery, no manual action. Are our EMD sites killing our brand site?
Hi guys, Our brand site (http://urban3d.net) has been seeing steady decline due to algorithm updates for the past two years. Our previous SEO company engaged in some black-hat link building which has hurt us very badly. We have recently re-launched the site, with better design, better content, and completed a disavow of hundreds of bad links. The site is technically indexed, but is still nowhere in the SERPs after months of work to recover it by our internal marketing team. The last SEO company also told us to build EMD sites for our core services, which we did: http://3dvisualisation.co.uk/ http://propertybrochure.com/ http://kitchencgi.com/ My question is - could these EMD sites now hurting us even further and stopping our main brand site from ranking? Our plan is to rescue our brand site, with a view to retiring these outlier sites. However, with no progress on the brand site, we can't afford to remove these site (which are ranking). It seems a bit chicken and egg. Any advice would be very much appreciated. Aidan, Urban 3D
Intermediate & Advanced SEO | | aidancass0 -
Site re-design, full site domain A/B test, will we drop in rankings while leaking traffic
We are re-launching a client site that does very well in Google. The new site is on a www2 domain which we are going to send a controlled amount of traffic to, 10%, 25%, 50%, 75% to 100% over a 5 week period. This will lead to a reduction in traffic to the original domain. As I don't want to launch a competing domain the www2 site will not be indexed until 100% is reached. If Google sees the traffic numbers reducing over this period will we drop? This is the only part I am unsure of as the urls and site structure are the same apart from some new lower level pages which we will introduce in a controlled manner later? Any thoughts or experience of this type of re-launch would be much appreciated. Thanks Pete
Intermediate & Advanced SEO | | leshonk0 -
Moving career site to new URL from main site. Will it hurt SEO for main page?
For one of our clients we are building a career site and putting it under a different URL and hosting service (mainly due to security concerns of hosting it under the same host and domain). almost 100% of the incoming traffic to their current career section (which it is in a sub-folder) receives traffic for branded keywords (brand + job/career/employment), that is, there are no job position specific keywords. The client is now worried that after moving the site, the inbound traffic to the main site will be severely affected as well as the SERP results. My questions are, will the non-career related SERPs be affected? I don't see how will they be but I could be wrong If no, how could we reassure her that the SEO to the main site wont be affected? are there any case studies of a similar case (splitting part of the website under a new URL and hosting service?) Thank you for your help. PS: this is my first post so please forgive me if this has been asked before. I could not find a good response.
Intermediate & Advanced SEO | | rflores0 -
Reindexing a site with www.
We have a site that has a mirror - i.e. www.domain.com and domain.com - there is not redirect both url's work and show pages so basically a site with 2 sets of URLs for each page. We have changed it so the domain.com and all assorted pages 301 redirect to the right URL with www. i.e. domain.com/about 301's to www.domain.com/about In the search engines the domain.com is the site indexed and the only www. page indexed is the homepage. I checked in the robots.txt file and nothing blocking the search engines from indexing both the www. and non www. versions of the site which makes me wonder why did only one version get indexed and how did the clients avoid a duplicate content issue? Secondly is it best to get the search engines to unidex domain.com and resubmit www.domain.com for the full site? We are definately staying with the www.domain.com NOT domain.com so need to find the best way to get the site indexed with www. and remove the non www. Hope that makes sense and look forward to everyone's input.
Intermediate & Advanced SEO | | JohnW-UK0 -
Moving from a static HTML CSS site with .html files to a Wordpress Site while keeping link structure
Mozzers, Hope this finds you well. I need some advice. We have a site built with a dreamweaver template, and it is lacking in responsiveness, ease of updates, and a lot of the coding is behind traditional web standards (which I know will start to hurt our rank - if not the user experience). For SEO purposes, we would like to move the existing static based site to Wordpress so we can update it easily and keep content fresh. Our current site, thriveboston.com, has a lot of page extensions ending in .html. For the transition, it is extremely important for us to keep the link structure. We rank well in the SERPs for Boston Counseling, etc... I found and tested a plugin (offline) that can add a .html extension to Wordpress pages, which allows us to keep our current structure, but has anyone had any luck with this live? Has anyone had any luck moving from a static site - to a Wordpress site - while keeping the current link structure - without hurting any rank? We hope to move soon because if the site continues to grow, it will become even harder to migrate the site over. Also, does anyone have any hesitations? It this a bad move? Should we just stay on the current DWT template (the HTML and CSS) and not migrate? Any suggestions and advice will be heeded. Thanks Mozzers!
Intermediate & Advanced SEO | | _Thriveworks0 -
Looking for guest blogging sites
Hello, Does anyone have a list or a few good guest blogging sites like Myblogguest.com and guestblogit.com (is this a good on?) where you get a link back in return for a quality post? Thanks!
Intermediate & Advanced SEO | | BobGW0