Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I Have No Index, No Follow On Blog Category & Tag Pages?
-
At some point in the past I read or was told that No Index, No Follow tags on category and tag pages were a good thing on a standard WordPress blog in order to prevent duplicate content issues.
Is this still true or was it ever true?
-
This is the challenge about replying to "fast" questions in a Q&A. How thorough of an answer should be provided. I agree with EGOL in that the category and tag pages could and perhaps even should ideally be built out, offer more content and be indexed. Many sites choose not to take this approach and simply keep these pages merely as indexes or organizers. IF you choose to do such, then I maintain my original advice to use the noindex, follow tag.
With respect to robots.txt, the best file is a blank one. Many sites use the robots.txt far too much. It should be avoided whenever there is another solution available. In this case, it would be a big mistake to use it.
-
In total agreement...not allowing the engines to spider/index your category and tag pages would be detrimental to your potential results. However, if you choose to do this, it can be done much easier in the robots.txt file.
-
Very much agreed... it really depends on how everything is structured.
-
If I kept my category pages out of the search indexes I would be walking away from hundreds of search engine visitors per minute.
Do analytics to see how much traffic is coming into these pages from search, who is linking to them, how much revenue they earn and also consider their future traffic potential.
Its not good to follow generalized advice blindly.
-
I agree with John.
You do NOT want to have "no index, no follow" tags on internal links. "noindex" is fine, but "nofollow" is an indication that you do not trust the link. It sends mixed signals to search engines and is not a good idea.
If your category and tag pages have no content and merely contain links to other internal pages, then "Noindex, follow" is the tag you want to use.
An alternative approach, as John mentioned, is to build out those category/tag pages with more content so they offer value to searchers.
-
There are a couple of different approaches to take. My personal fave is the "noindex,follow" on tag & category pages. Having said that, I've heard of some people who have great category rankings. That may depend on just how much duplication you have going on between the category/summary page and the actual blog post pages.
The Yoast SEO and All in One SEO plugs are great for WP by the way.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best SEO Structure For E-Commerce With Products Using Multiple Categories
Hi all, I am in the process of re-structuring my e-commerce website for better SEO and user experience. I have done some keyword research and would like some advice on how best to structure my site around those keywords. For example, my site (All Things Nature) sells a brand of wooden sculptures (Woodsculp) and I would like to rank for keywords related to that brand, the brand by animal, the brand by collection and the brand by release date.
Content Development | | nb2e4fg
Examples of keywords could be: Brand by Animal: Woodsculp Dogs, Woodsculp Cats, Woodsculp Elephants
Brand by Collection: Woodsculp Pets, Woodsculp Safari
Brand by Release Date: Woodsculp Christmas 2023, Woodsculp Summer 2022 I would create each of these keywords as a category so that they can be found by a search engine and by users. I would then structure as follows: All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Elephants
All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Pets
All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Safari
All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Christmas 2023
All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Summer 2022 The only problem with this structure is it would take more than 3 clicks (4) for the user to reach a product. How critical is this for good SEO and user experience? Would I be better off getting rid of the ‘Woodsculp by Animal’, ‘Woodsculp by Collection’ and ‘Woodsculp by Release Date’ categories? Structure would look as follows: All Things Nature -> Woodsculp -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp Elephants
All Things Nature -> Woodsculp -> Woodsculp Safari
All Things Nature -> Woodsculp -> Woodsculp Christmas 2023 The only thing with this is there would be a lot of categories under the brand name which might make it more difficult for search engines and users to logically follow. Would I be better off getting rid of the brand category and replace them with the keyword categories? Structure would look as follows: All Things Nature -> Woodsculp by Animal -> Woodsculp Dogs
All Things Nature -> Woodsculp by Animal -> Woodsculp Elephants
All Things Nature -> Woodsculp by Collection -> Woodsculp Safari
All Things Nature -> Woodsculp by Release Date -> Woodsculp Christmas 2023 This would organise things more logically but I would then lose the brand category (and the potential of the brand keyword ranking?) Would I be better off choosing one main keyword to use as a category and then use tags for the other categories? Categories: All Things Nature -> Woodsculp -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp Elephants Tags: Woodsculp Safari
Woodsculp Christmas 2023 The next issue I have is that I have products which could fall under several different categories. A product called Elijah Elephant, for example could fall under Woodsculp Elephants, Woodsculp Safari and Woodsculp Summer 2022. In previous e-commerce sites I have never assigned multiple categories to one product (I instead have used tags). Is it good practice to organise products under multiple categories for an e-commerce site? Thanks in advance for any help and advice.0 -
New blog contributors
For context my website is a content resource portal. In SEO training I have been told that it is a good SEO move to have as many content contributors as possible. As a result we are pushing to recruit new content contributors so they can be listed as new contributors/authors on our site alongside their valuable content. Would this move be good for our SEO rankings and is there anything in particular to consider with this?
Content Development | | Chanice0 -
Content Writing - it should be for the main corporate site, blog or for social media?
Hi There, I have my main site : example.com and a related blog https://blog.example.com/ My management does not believe frequent content posting on the example.com My Queries 1- Will it help boost ranking of **example.com **if we share frequent content on our blog https://blog.example.com/? How much impact it has? 2- Every body says content is the king, Ok fine, but when you are not allowed to share it on the main corporate site, then where to share it? Blog and social media sites? please help. 3- We are in a business where clients do not bother to go on sites and read, so in this scenario is it correct to say that you hav to create the content for search engine consumption even when your clients dont need it/or have not in the habit of reading it? Hope somebody will enligten me caught in catch 22. Regards Tanveer
Content Development | | Sequelmed1 -
Is it okay to delete old blog posts?
Hi All, I'm doing some SEO work on an entertainment (movies/tv/gaming) blog that started in 2011. Their recent articles have gained some popularity due to improved content and marketing, but there is some old stuff from the early days that was poorly written and gets virtually no traffic. These are mostly old news pieces. Out of approximately 10,000 articles, about 1,000 are receiving the lions share of the traffic. I feel like their good content is getting bogged down in a sea of crap. Would there be any harm in deleting some of those old posts? Is there a best practice for culling content? Thanks!
Content Development | | 74andsunny0 -
Find Blogs With High Domain Authority In Particular Niche
Is there a way to find blogs with a high domain authority that are in a specified niche? For example is their a tool that finds high domain authority blogs that focus on tech?
Content Development | | twitime0 -
In Index but not in Serps
Hi, I have a situation with a client site which is quite frustrating. Basically, most "recent" (by that I mean for the last couple of months) blog posts are failing to reach the SERPS (actually, one has and a couple have from the early days but it's taken months for them to arrive). Previously the blog posts were indexed very quickly - often instantly. Now, I've checked WMT etc and I've submitted each post manually but still nothing. The Sitemap is valid etc. However, pages (not blog posts) seem to be getting into the serps very quickly. Another complication is that if I search: site:www.domainname.com and set the date filter to a month I can see some of the earlier blog posts in that result set. However, if I scrape a bit of unique content from one of those posts and search - nothing in the SERPS. And my Moz report tells me that the page is not to be found in the top 50 either (so I'm confident these pages are not in the SERPS). Any ideas why this would happen to just blog posts? Is it something to do with the parent blog landing perhaps being too strong in the rankings? Any ideas appreciated. Thanks.
Content Development | | KMUK0 -
Simple question: How many words optimal for blog posts
Hello, We're adding a blog to one of our sites. How many words should be in a blog post for it to be optimal for the search engines? If it varies from industry to industry, please give a couple of examples. We were going to do 500 words but that seems a bit long. Thanks!
Content Development | | BobGW0 -
Index.html vs. default.html
Hi, I have a website that is about 7 years old. I had been using index.html as the home page. When I redesigned my site about 3 months ago I changed it to default.html. The old index.html page was still on my server. I just realized my mistake. All of my links to the home page lead to the new default.html. However, people are still landing on the old index.html. I have change the old index.html to the new design but that means i have 2 "home" pages out there. Should i delete one? Should I leave them both there but use the canonical tag for one so it is not considered duplicate content? What is best for my rankings?
Content Development | | bhsiao0