What is the best way to analyze all of the outgoing links from a website to determine which links are not beneficial?
-
I've recently been tasked with the SEO on an old site that was ranking somewhere on page two for desirable keyword phrases. The site was taken completely offline for a few months and started ranking on page one for the same desirable keyword phrases. The site has a lot of link partners and I think that some of the links from the site are going to undesirable pages and I'm looking for the best way to get rid of the links that are hurting the sites rankings.
-
lol well that would be a niche where you'll get some link troubles. But yes you're right it's very likely that some of those outgoing links are causing the issue. Any site that is spammy or in a spammy neighbourhood needs to be removed. Do you really need to keep any of them? Reciprocal links really don't do a lot for you anyway.
-
Unless it really got an enormous boost just from having only incoming links for a couple months, the only other reason for the drop is if the site is being penalized in the rankings for linking to undesirable sites.
The only thing is... none of the links are obviously "more bad" than any of the others. They all seem pretty iffy, but the adult industry is mostly shady anyway, and it's just difficult to tell with some of these.
Also, this is more of a favor so I don't want to spend an enormous amount of time checking things.
-
It's an adult site and I'd rather not share the link, actually. It's difficult to get links of any kind with that type of content, but there have been many reciprocal and three-way link exchanges in the past. There are literally dozens of links, but none of them seem to be from link farms. A couple from shady directories, but not farms.
-
I would utilize Open Site Explorer and spend some time evaluating each link. (unless you have 1,000's of them).
Make sure none of them are spammy sites with low MozTrust and keep only the ones that are relevant to your site.
And since you mentioned link partners, I would also evaluate all the incoming links. Interesting how when the site was taken down for a couple of months it actually jumped up in rankings. Sounds like this happened because some bad links where removed.
-
When you say it has a lot of link partners, do you mean it has swapped links with a bunch of link farms?
Can you share the site address, I reckon it will be easy to spot which ones to keep and which to get rid of.... keep the ones to relevant content for a start
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best way to treat URLs ending in /?s=
Hi community, I'm going through the list of crawl errors visible in my MOZ dashboard and there's a few URLs ending in /?s= How should I treat these URLs? Redirects? Thanks for any help
Moz Pro | | Easigrass0 -
Can you change the websites in your PRO Dashboard?
Hello, I set a client's website in one of my 5 campaigns in my Pro Dashboard. But my client changed his domain. I don't see an option to change the domain server in the Campaign settings. Is it possible?
Moz Pro | | Eblan0 -
Best way to analyze keyword difficulty for 10,000+ keywords?
I've done quite a bit of searching, but can't seem to find a time efficient way to accurately analyze keyword difficulty for large sets of keywords. All of the keyword difficulty tools out there that I've tried are either 1) not accurate 2) slow (like seomoz's kw difficulty tool only allows 5 entries at a time). Can anyone recommend any shortcuts / tools / processes to analyze kw difficulty for large sets of keywords?
Moz Pro | | nicole.healthline1 -
My Website is not being crawled by Google last 15 days
Hello, Required emergency help, one of client website http://www.mediaxpress.net/ is not being crawled since last 15 days, What can be the reason. I have Checked Google Webmaster Tools, it not showing an Issue and even SEOmoz crawler is crawling it normally. I have updated some data on pages, and i want to get it crawled by Google. But Google is not crawling in anyway.
Moz Pro | | CommercePundit0 -
Whats the best way to research website relevant keywords
I wanted to know the general practices SEO marketers use when initially researching and revisiting relevant keywords for a website. I use this process Brain storm a list of keywords, between me and the client Check out competitors websites & SERP's look at Google adwords traffic analyser ( mostly as a point of reference and for increased ideas) How do others do it? what process do you find works - i'm based in the Uk would be great to get a UK perspective. Obviously you can't optimise for all keywords in your list how best is it to decide on the best value or less competitive keywords? I struggle to get stats for local keywords( not enough search data) - most my clients are local businesses and have limited surrounding service areas. thanks
Moz Pro | | Bristolweb0 -
Linking Building: Do I have to beat Linking Root Domains or Total Links?
Hello, When skoping for how to beat competitors, do I need to aim to beat the linking root domains number or the total links? Or do I need to think about both? Thanks!
Moz Pro | | BobGW0 -
Best place to start link building
I am new to SEO and want to start doing some link building using SEO moz to help. I am looking for pointers on where to start. Our business is www.hairbowcenter.com and we sell ribbon and hairbow supplies. We are lacking a lot of good links and I wanted to start focusing getting more. What tools should I use and where do I begin. I noticed our Pagerank is only 1 for our site and I want to get that up as well.
Moz Pro | | tbanwart1 -
Where in SEOMoz pro can I determine how many .edu and .gov links a competitor's site has?
Like in the SEOBook toolbar where you can click the information button and get the number of links to the domain and specific page for .edu and .gov sites. Thanks, Daniel.
Moz Pro | | iSenseWebSolutions0