How To Increase Google Shopping Rankings?
-
What are the best ways to help influence your products rankings in Google Shopping SERPS? Aside from the obvious factors (ie Product Title, Description, brand, etc), what are the key factors in optimizing your products?
-
is that it, or are there any more specifics that count particularly for G-shopping?
-
I should have used the word purchase instead of conversion in my answer. I'm not sure Google gives any weight at all to conversions, since conversions are defined by site owners and not Google.
To answer your question, Christopher, if you use GA for ecommerce tracking it automatically tracks purchases, as well as custom conversion goals that you define. If you don't use GA on your site I don't know how they would know if a visitor converted or not, probably through pages per visit or other behavior that shows engagement with the site.
-
How does Google track conversion rates?
Best,
Christopher -
Other than on-site optimization, the main factors google uses for shopping results are things like bounce rate, conversion rate, time on page, etc. So basically if visitors are responding well to your products and making purchases, your shopping SERP will go up.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to rank my site planetdocumentation.com
Hello, i created my site some months ago i know nothing about SEO , since then i have domain authority 3 only and have almost no visitors on my website . i don't know how to make it rank please someone could help me? or even recommend a site where i can even monthly pay directly so they do the SEO for me. Please contact me on my site chat i'm always online https://planetdocumentation.com
Image & Video Optimization | | planetdocs1 -
Switching from ranked PDF to normal page ...
Hi folks, I have a project which is ranking well for specific product-keywords. The problem is, that the ranking pages are PDF files of those products (datasheets). But i do have a normal (html) pages for each product as well. Each of these pages has grade a for the specific keyword and is well crawled, etc. How can I urge Google to "switch" from these PDF files to the specific html pages. I was trying this by testing it robots.txt to disallow to index the PDF file (I tested it with one for first). I would add rel=nofollow to the link to the PDF on the specifi product html page (?) ... Any ideas? Seb
Image & Video Optimization | | TheHecksler0 -
How do you fix a Google Places category issue?
I have a Google Places listing that has the category set to 'Garage Door Supplier', yet if you do a search in Maps on this same phrase and zoom into the area of the map where the business is located, it doesn't get flagged as a garage door supplier. If you just search on the business name, is does get flagged in the right location. I spoke with Google (yeah, an actual human) and they were baffled. The only suggestion they had was to try adding a few more categories to see if maybe that would force an update. Has anyone ran into this, and if so, did you find a fix?
Image & Video Optimization | | WebMO0 -
Google Places Listing
Hi, I have the following issue. I'm doing marketing for a restaurant. There used to be 2 restaurants under the same owner, but they ended up splitting. Now these two locations are completely different owners. The issue is that the google places listing is currently pointing to the same website. How can I change the website address of this listing without having access to the email that was used to create it? Thanks
Image & Video Optimization | | vlad_mezoz0 -
Google Image Search?
We get very little search traffic from the images on our site & I can't necessarily figure out why? We post a ton & tag them correctly, we've got to be missing something? We are a Wordpress blog, can anyone provide some quality articles on Image search or have suggestions that should help to get more traffic? Our site does fairly well, as we get over 100k/visits a month, so we'd really like to get more traffic from our images.
Image & Video Optimization | | seointern0 -
Google local places
I got pin via phone and verified my sites four weeks ago , after logged in google place account there is no data, status is active .can anyone help me to show data and getting result for local search.
Image & Video Optimization | | Alick3000 -
Google Places - Optimisation?
Can someone please provide some details about key ranking factors for Google Places? Such as Keywords, reviews, pictures, location? I've tried getting reviews, adding lots of details, + Pictures etc..
Image & Video Optimization | | charles11 -
Getting indexed into Google video search
I have a website that has videos hosted from youtube.com embedded onto it. I created and uploaded the videos to youtube and want them on my website. My question is which would be a better option, hosting the video on my website or embed them from youtube? I currently have them embedded onto youtube but when I do a Google video search I cannot find my company's website anywhere. My videos are shown on the results but they are linked to youtube and not my website. Is there a way to get the search results to show listing of the videos posted on my website?
Image & Video Optimization | | Shawn1240