One page wordpress site - what are the steps for SEO
-
Hello,
I am launching 5 sites with keyword exact domains. I am developing the sites on wordpress as one page sales funnel sites. What do I need to do to optimize my sites? Really appreciate any bullet points or directions.
Tks
-
SEO by yoast, as mentioned, has all the features of many paid plugins from 2010, plus more.
Also, use W3 Total Cache, and be sure to minimize your CSS/JS. This will significantly reduce page load + headspace.
Be sure to WWW canonical fix as well, which can be done via htaccess or a plugin if you're code adverse.
Directory submissions are fine, but they are low value. In-context links and video should be your primary focus.
-
1 pages sites won't work. Add in some more pages perhaps go for some long tail traffic. I've tried lots of one page sites and a few years ago they would rank, now however you need to do more as google doesn't like these one page sites used to push people away to other sites.
-
I would start like this...
Match the domain as follows: www.EactMatchKeyword.com
- Page Title: Exact Match Keyword ....<add other=""></add>
- Page Description: Exact Match Keyword ... < and descripstion >
- Blog Title: Exact Match Keyword
- Blog Description: <get your="">Keyword Exact Match</get>
- H1- Exact Match Keyword
- Content begins with Exact Match Keyword... content
- Related Key Words in content
That should do it. Try it and see if it sticks.
Adding a contact us page, a site map, and a Terms of Service page are recommended.
-
You may want to try Joost de Valk's SEO plugin for wordpress. It can do a lot to make your site more indexable, and easily create your Title tags and meta descriptions which are important for getting exact match domains to rank. I have to say that while exact match domains are still performing, they have taken a hit in the past few months, and will probably continue to be weighed less and less. They will probably always have some value, but it isn't a long term gameplan. We also use WP-Super Cache for our wordpress installs so that they load faster. Blog posts are great on a site like yours because it gives Google more content to help theme your site out and thus rank you for terms around your theme. It provides a way for long tail keywords to drive traffic to your site as well. Hope that helps a little.
-
yes, i have given it some thought and my plan will be 5 one page sites + a blog + link building + social media. Its not exactly a one page site with a blog but i've just taken your advice : ) I know it will be a little more work but im working a small market in ireland so hope full.
What are the best Worpress plug in SEO wide?
Also, should i avoid directory submissions?
tjks,
-
Yes, absolutely -- unique, relevant, and engaging content is always going to be king.
Just so you're warned, you're creating a spaghetti soup for yourself.
For example, what happens when a given domain falls short of first page... or worse yet, is twenty pages back.
"Link building," you say.
Ok that's great -- but what if all five sites fail to reach their target? You've now created a mini-net for yourself, which is undoubtedly more work than a single domain.
I'm sure you've already thought of this, but be warned!
-
Thank you very much for your answer.
When I say one page I was not very clear. Its a little different than you would normally see but its a very interesting design with content which engages the user and brings them down to the contact sheet at the bottom of the page. I have included a nice java script navigation function which carries people nicely down through the content. I know this is not the recommended design but each site focuses on just one service the company offer. I find people are sometimes overwhelmed by too much information and do not complete the desired action ie contact me to discuss further. I hope this makes sense.
I will include video - thank you thats a great idea.
Do you suggest I include blog pages too - would that help?
brian
-
These are often dubbed "Google Sniper Sites". I would NEVER recommend simply creating a one-page site. It take all of 5 minutes to add in the additional pages which will add valuable creditability to your site.
I would first determine the commercial intent / KPI of the domains. Are you selling a physical product, info product, building a list, etc. This will determine the voice / message used for the next steps.
Create your landing page: 500-1200 words, 1-3% KWD, and intelligent use of LSI keywords. H1,H2,H3 main keyword, main keyword in first and last sentences.
I would then take the same article, and create a video that is in alignment with the core concept. Your video should be no less than 3 minutes. Longer the better -- seeing how videos will drive on-site time up. Direct sales-pitches are generally a no-no, as you want to build a personal connection with your reader and walk them through the emotional buying process. IE. solve their problems and touch on fear, vanity, greed.
Last but not least, you need to add in: about, contact, privacy, terms of service pages.
You can add in some additional on-site tricks, such as hiding the action button until the video is completely done playing. Also the new craze is revealing/flashing sub-headlines three seconds after page load. This forces the readers eyes back to the headline and prevents skimming.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site structure for location + services pages
We are in the process of restructuring our site and are trying to figure out Google's preference for location pages and services. Let's say we are an auto repair company with lots of locations and each one of them offer some unique services, while other services are offered by all or most other locations. Should we have a global page for each service live with a link to the location page for each shop that offers that service? OR Should we built a unique page about each service for every location as a subfolder of each location (essentially creating a LOT of sub pages because each location has 15-20 services. Which will rank better?
Intermediate & Advanced SEO | | MJTrevens1 -
Do uncrawled but indexed pages affect seo?
It's a well known fact that too much thin content can hurt your SEO, but what about when you disallow google to crawl some places and it indexes some of them anyways (No title, no description, just the link) I am building a shopify store and it's imposible to change the robots.txt using shopify, and they disallow for example, the cart. Disallow: /cart But all my pages are linking there, so google has the uncrawled cart in it's index, along with many other uncrawled urls, can this hurt my SEO or trying to remove that from their index is just a waste of time? -I can't change anything from the robots.txt -I could try to nofollow those internal links What do you think?
Intermediate & Advanced SEO | | cuarto7150 -
SEO: Can you rank Amazon product Pages ?
Hi Guys Just a general question about doing SEO for our product pages... We have a range of products on Amazon and wondered if it is worth build some good links to our product pages to get them ranked higher in Google ?? Is it easier to rank Amazon product pages ?? Thanks Guys G Gareth
Intermediate & Advanced SEO | | GAZ090 -
Redirecting one site to another for link juice
I have two sites with same theme - buying cars. I am going remove one of the sites from being crawled permenantly (ie junkthecars.com) and point domian via 301, to another similar theme site (sellthecars.com). The purpose is to simply pass the SEO link juice from one site to the other as we retire junkthecars.com.... Is a forwarding of the domain OK and the best way for the search engines to increase the rank of sellthecars.com (we hate to wast the link work done on Junkthecars.com)? What dangers should I look for that could hurt sellthecars.com if we do the redirect at a simple TLD?
Intermediate & Advanced SEO | | bestone0 -
The SEO effect of adding a front page to a website?
I have a client that wants to add a front page to a website so that when a user visitors the site for the first time a full page advert/message/page appears before they enter the site. The client wants this to be cookie controlled so they only see this on the first visit to the website. I am concerned that even if I put links to a sitemap or xml sitemap on this page that it will affect how well the site performs in search engines. Any ideas/suggestions or experiences? I found an interesting page on Quora about using pop ups.... Anyone who comments can you link to some good research and a clear simple explanation I can use to explain to the client why this is a bad idea..... https://www.quora.com/Search-Engine-Optimization-SEO/How-would-a-pop-up-ad-on-a-websites-home-page-affect-SEO And for the record I tried the usability argument....
Intermediate & Advanced SEO | | JohnW-UK0 -
One Web site many Domains
One of my client have about 12 domains related to his one web site .all domain name relevant to keywords .but doing seo for one target domain name.Now he ask what to with rest od domains plz advice and experts advices are highly appreciate..
Intermediate & Advanced SEO | | innofidelity0 -
Wordpress.com content feeding into site's subdomain, who gets SEO credit?
I have a client who had created a Wordpress.com (not Wordpress.org) blog, and feeds blog posts into a subdomain blog.client-site.com. My understanding was that in terms of SEO, Wordpress.com would still get the credit for these posts, and not the client, but I'm seeing conflicting information. All of the posts are set with permalinks on the client's site, such as blog.client-site.com/name-of-post, and when I run a Google site:search query, all of those individual posts appear in the Google search listings for the client's domain. Also, I've run a marketing.grader.com report, and these same results are seen. Looking at the source code on the page, however, I see this information which leads me to believe the content is being credited to, and fed in from, Wordpress.com ('client name' altered for privacy): href="http://client-name.files.wordpress.com/2012/08/could_you_survive_a_computer_disaster.jpeg">class="alignleft size-thumbnail wp-image-2050" title="Could_you_survive_a_computer_disaster" src="http://client-name.files.wordpress.com/2012/08/could_you_survive_a_computer_disaster.jpeg?w=150&h=143" I'm looking to provide a recommendation to the client on whether they are ok to continue moving forward with this current setup, or whether we should port the blog posts over to a subfolder on their primary domain www.client-site.com/blog and use Wordpress.org functionality, for proper SEO. Any advice?? Thank you!
Intermediate & Advanced SEO | | grapevinemktg0 -
Is the eCommerce site Shopify SEO friendly?
We ave a prospect client that wants to start doing SEO for his Shopify site, we are unsure if this will be SEO friendly. Will we have enough control to get great placement? Are we better off rebuilding the site for the client in an OpenCart?
Intermediate & Advanced SEO | | SEODinosaur0