How many times to use keyword
-
So if I have my main site, blog and article directory section, can I use keyword in all three places, but obviously different, unique content? And if so, can I link them to make it even more powerful?
-
okay. Thanks all!
-
In my experience for any exact keyword or phrase there should be one page of your site used. If you wish to add additional pages, then there would be some variation of keyword usage. You can get quite creative. If you are selling golf clubs you can vary your keywords as follows:
golf clubs, golf club, pro golf clubs, professional golf clubs, golf clubs 2011, golf club sets, set of golf clubs, etc.
Put the user experience first and write a great article about "golf clubs". When you want to write a second article on the same topic, write about "pro golf clubs" or some slight variation, then use anchor text once to reference the first article linking "golf clubs" as the key phrase.
If you keep your focus, then search engines will be clear on exactly which page should rank for each term. There will certainly be overlap and all your articles could wind up at the top of search results for "golf clubs".
-
Mike,
Don't over-think your linking strategy. Link your informational content to your product page, since that is how you would want to drive traffic anyway. You don't want orphan pages that don't have any internal links pointing to them, but you want most of your links pointing towards your most important pages (the pages that convert traffic).
-
Do you then interlink them?
I'm not explaining myself very good.
So I have a keyword.
I would like to do a blog post with it. Then an article with it. And if it makes sense have it on my main site maybe as a secondary keyword phrase for a product I'm selling.
How could you link the above as it is all the same keyword. Not a variation, although if I should vary it, that's fine too.
Mike
-
I am confused.
My understanding is your 3 areas are all on one domain. So lets say you have domain.com, domain.com/blog and domain.com/directory. Everything is on one domain.
Article 1 is published at domain.com/article1
Article 2 is published at domain.com/blog/article2
Article 3 is published at domain.com/directory/article3
Each of these articles would be written by you or someone you hire, and they would all contain appropriate anchor text links to each other.
What am I missing?
-
Yup, but then I still have the article opportunity as well, and that is what I was asking was how to crate content on blog and in articles and if I can link them? Again, this is all on one domain.
-
By covering the same keyword three times, you have the opportunity to rank in SERPs 3x, gain more diverse links and cover more longtail SEO.
Let's say you write an article focusing the topic "Dealing with Cancer"
Article 1 can focus on the doctor / patient interactions
Article 2 can focus on how family, friends and others interact with the patient.
Article 3 can focus on the disease itself
These would be three completely separate articles which can all focus the same phrase. Each would generate unique traffic and interests. You can then pick a couple keyword phrases you wish to focus for each page and use anchor text to link the pages according to their chosen phrases.
-
Yes, I have my main site, then my blog, then a third article directory on the site that has keyword themed categories covering lots of different keyword variations. All residing on the same domain.
-
Thanks, but what I was talking about was the 3 different opportunities on my site I could possibly create content for the same keyword, and if so, can I then interlink them?
-
Where are these 3 different areas (main site, blog and directory section) located? On the same site? Or different sites?
-
Hi, I would use the following set up:
-
2 keyword use in the title tag.
-
2 keyword use in the meta description
-
1 keyword use in the page URL.
-
H1 tag you can use 1 or 2 keywords.
-
Other titles on page you can use the keyword.
-
Within the content on the page you can use the 3 main keywords, main keywords near the top of the article, 8% density.
-
Alt tags on images also push the keyword is it represents the image in a non spammy way.
-
You can then use your internal link structure on site to push the keywords headers, footers, side bards all with the anchor text you wish to target.
Their are more factors you can tweak too but these are the top line ones.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved How to add geo keyword without it looking keyword stuffed
I'm updating my mobile home inspection page and I want to add geo keywords with my seed keyword Mobile Home Inspections. How do I add these so that the page do not look like it keyword stuffed? Is there a technique that you use for this? I was thinking something like internal links to the City pages of have but then the Anchor text landing page would be a cite page and not a mobile home inspection page.
On-Page Optimization | | Vallerinspects1 -
Keyword density or No. of Time keyword used
Now, I know that there is no set figure to be used here, whichever metric you are using and it will depend on the article and what is natural. However, lets suppose for a minute that we are taking a keyword in isolation, and I have a 2000 word article using the keyword 17 times and rank no. 3 in Google SERPS. The no. 1 slot uses the keyword 8 times but only has a 800 word article and only a B grade on the onpage ranker. Of course, there are off page factors as well, but just wondering what your thoughts are on whether you look at density or total keyword usage. It is easy to just write without think about keyword density or usage, but occasionally you end up using the keyword about 50 times, and it is then I have to actually think about it. Other articles I barely use the keyword because the article just writes itself and it works out fine, but these are generally shorter. With longer articles on my best converting pages, I can't help but think about it more and it ends up a little hit and miss.
On-Page Optimization | | TheWebMastercom1 -
Ecommerce- Keyword use in Product links on Category page
I'm wondering how Keyword use in Product links on Category pages can affect a pages rank? I have 1 site where this seems to be an issue but not on all categories. For this site, a site: keyword search ranks the category page as no.1 in the SERPS but a non-site: search shows 1 of the many products within the category as the highest ranking page (currently 20 in google) on this site. This product is probably the least likely to generate a conversion due to it's cost so this is less than ideal. The plural search of the keyword shows the category page and it ranks higher than the keyword itself (currently 9 in google) Category name and URL = keyword. The category is paginated with 12 products per page. Product URL and anchor text is brand-model-type (where type = keyword) I'd like to keep the product URLs and anchors as they are if I can as they are well searched terms themselves but I want to optimize a category page to rank for the keyword itself. Have any of you overcome a similar issue? Would adding more text to the category page dilute the issue?
On-Page Optimization | | MarcOZ0 -
Too Many On-Page Links, Can You HELP???
This is the best architecture I found to help my visitors find there furnace filter size. Does it hurt my SEO? Index page has, 210 links and most other pages has, 190 links. Thank you, BigBlaze
On-Page Optimization | | BigBlaze2050 -
Branded keyword domain not appearing in Google
Hi, I have a site called www.emv-cards.com but the site has a very poor showing on Google for the search term 'emv cards' and this does not make sense to me. It has position #6 on Bing but is not in Google's top 50. Any assistance would be appreciated. regards, George.
On-Page Optimization | | sirgeorge0 -
Duplicate Page Titles and Keywords
Still new to this SEO world, so please bear with me. I have an eCommerce site so one of the issues is duplicate content and page titles. So what I was thinking was this...for each product that I sell I have 4 or 5 keywords that I have targeted. For example for personalized iPhone cases I have decided on: iphone 4 case personalized, monogrammed iphone 4 case, personalized and monogrammed iphone case, preppy phone case, personalized iPhone case, monogrammed iPhone case For each of my products I was going to a product description (ie: trendy color block diagonal stripes) and a targeted keyword. But I was going to rotate the keywords through so as to try to avoid the duplicate page title issue. Will that help? Thanks much, Shara
On-Page Optimization | | Confections0 -
Duplicate Content using templates
Hi, Our web site is designed using a template, which means the header and footer is consistent across all pages. Only the body content is unique on each page. Is the google bot able to see that the header and footer content is defined by the common template? Will this have any impact in terms of duplicate content? For example, we have a two line text in the footer that summarize the services we provide. Because the same text is in the footer of all pages, i am concerned about creating duplicate content. Finally, does it make sense to include keywords in header and footer of the template? Will it have any positive or negative SEO impact?
On-Page Optimization | | petersen0 -
When the keyword rankings trend south…?
So for the past 3 or 4 weeks or so I’ve been making some on page tweaks for keywords that we should rank for, implementing all the keyword recommendations, and getting “A’s” in the report card for page optimization in the Pro tool, and also doing things like fixing a bunch of 404’s that I found ….so I thought I was doing a bang up job… My rankings for some keywords were generally trending (slowly) in the right direction, but this morning I see that 2 important keywords that I had been working hard on, and which had trended from around 40 to in the high 20’s in rankings, has now dropped out of top 50 altogether…. I’m a little dispirited, and now wondering if I did something wrong? Any thoughts or recommendations? Is it normal just to drop out of top 50 when you were in the 20's or 30's? Thanks!
On-Page Optimization | | inhouseninja0