When launching a site redesign, what is the best way to roll it out?
-
We are currently working on a site re-design and are getting close to launch.
When launching the newly designed site, what is the best way to roll it out?
301 Redirects with an under construction page? Just upload the entire site at once? or al little of both?
Thank You
-
Make sure you redirect the existing pages to new URLs using 301 permanent redirects. This would help retain the value of page to some extent and the existing visitors as well. Defining everything in a .htaccess file would be the best option, and can also use a code in a PHP file to further manipulate the redirects.
-
The company I work for did a complete text and layout overhaul in October of last year and it was a brutal undertaking. We were transitioning from ASP.net to PHP and implementing a new CMS. This meant we had to do the entire site at once. There were a few hiccups, but we found the complete overhaul to be fairly seamless.. some things to keep in mind are making sure the 301 URLs are working correctly, launch the website during low traffic times (weekend) to work out any unforeseen kinks, and request feedback from your visitors to see what they like / dislike for future changes.
-
If it's a total overhaul with new URLs, then you MUST use 301 Permanent Redirects for all the old URLs. However, if it is a features overhaul, I'd update gradually to ensure your rankings don't drop.
-
if it's a features overhaul, update each feature progressively over a few days or weeks.
if it's a total overhaul, 301 to all equivalent pages is the way to go. you shouldn't need an "under construction" in that case so long as all your content is ready. the 301 permanent redirect will let google/spiders/crawlers know that this is the new, most important content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sub domain? Micro site? What's the best solution?
My client currently has two websites to promote their art galleries in different parts of the country. They have bought a new domain (let's call it buyart.com) which they would eventually like to use as an e-commerce platform. They are wondering whether they keep their existing two gallery websites (non e-commerce) separate as they always have been, or somehow combine these into the new domain and have one overarching brand (buyart.com). I've read a bit on subdomains and microsites but am unsure at this stage what the best option would be, and what the pros and cons are. My feeling is to bring it all together under buyart.com so everything is in one place and creates a better user journey for anyone who would like to visit. Thoughts?
Technical SEO | | WhitewallGlasgow0 -
Best way to link to multiple location pages
I am a Magician and have multiple location pages for each county I cover. I currently have them linked off the menu under locations/ <county>and also in the footer</county> However I have heard that a link from the page is much stronger, so I am experimenting with removing the Menu & Footer link and just linking to these pages from within the content. It's not really a navigation item and most people come in through search to the right page. Am I diluting the link by having it in the Menu/Page and Footer? I read a long time ago that Google only considers the first link to a page and ignores the rest - is that the case? Thanks Roger https://www.rogerlapin.co.uk/
Technical SEO | | Rogerperk0 -
Just Launched New Site - First Steps to Get it to Rank?
Good Morning Mozzers... We just recently launched a brand new site and now the fun part begins: trying to get it to appear in the SERPS. I'm wondering if you guys can share your best and most proven secrets/tricks to get brand new sites to rank in Google.... For example, what are the first directories you add the site to? What are some links you try and aquire first? Looking for some tips and ideas for a brand new site. Thanks in advance.
Technical SEO | | Prime850 -
Asking to remove links from other sites
How hard is it to get people to take off links that point to your site that are on theirs? I have about 4 sites that I would like my link OFF of their blogroll because I think I was hit by the penguin update because of that. Do you know if there is anything you can do if they DON'T take it off?
Technical SEO | | SeaC0 -
I can buy a domain from a competitor. Whats the best way to make good use of these links for my existing website
I can buy a domain from a competitor. Whats the best way to make good use of these links for my existing website
Technical SEO | | Archers0 -
What is the best way to broaden the reach of our website?
We were specifically targeting the Capital Region of New York and environs and now our goal is to broaden the net to reach potential clients. Should I to drop the location terms we already have baked in to the copy and add broader location terms? OR just add newer terms? We're developing a new design that sharpens our focus, but here is what we have now: http://www.behancommunications.com Thanks for any suggestions
Technical SEO | | PatDowd0 -
My site ranking
Hello, I have a website and working more than 1 year ago,I worked hard last year and paid alot to make guys write articles from my website to other forums so my keywords rank high and got good visitors, then I get in much care in SEO and found SEOMoz with is very nice,when I downloaded the tool bar it was a shock to find my website is almost zero although the big effort I had, I can do more but I need to guide what I exactly need to improve my website,I almost read alot of the beginner PDF and got good information to work with and can hire people to help too. I did a real big work sharing my subjects and i can see them in top#5 google but for other sites and now i found I am still zero 😞 adding my links inside also didnt help or counted. attached the statistics of the website and the competitors site to let me know which important things to take care to jump over. would be very thankful for detailed help, Best Regards 1_01308477251.png 1_01308477465.png
Technical SEO | | nesr_20200 -
Delete old site but redirect domain to a new domain and site
I just have a quick query and I have a feeling about what the answer is so just wanted to see what you guys thought... Basically I am working on a client site. This client has a few other websites that are divisions of their company. However these divisions/websites are no longer used. They are wanting to delete the websites but redirect the domains to their name main website. They believe this will pass on SEO benefits as these old division sites are old and have a good PR and history. I'm unsure for DEFINITE, which way is correct?
Technical SEO | | Weerdboil0