Is it necessary to optimize every page of a site
-
I recently took over the SEO work for a website that has a limited budget. I'd like to use the resources to get as much as I can for a few pages on the site (keyword research, on-page optimization). Are there pitfalls to not optimizing every page on a site? If so, what are they?
-
100% agree with this. Depending on the size of the site I would also try to make sure you don't have any dupe content anywhere and that you have unique meta tags across pages (again, depends on size of site). As you never know where traffic may come from and what surprises are in store.
Then super focus on the sections of the site you feel are valuable, conquer and repeat.
-
If you have a limited budget I would work on targeting only a limited number of pages and a limited number of keywords.
You can run into problems where clients have limited budgets and they have a site with say 10k pages.
I don't think you would ever optimize every page of a website you have pages on sites like T's & C's and Privacy Policy
Target the low hanging fruit and pages where you can gather quick wins, I would go top 10. -
I think it's fine to focus on a few/your most important pages, but I would take the time to make sure the internal linking/navigation is optimized for the entire/majority of the site. Letting bots crawl all your pages is the first step. Then focus optimization where you get get the most return.
-
Eric,
Every page is another opportunity to be relevant on a given subject. If you have a limited budget I would suggest determining the top 25 pages (or 200 - depending on your time/budget), building those up, and using their optimization successes as justification for a larger budget.
Nothing wrong with starting small.
Dan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When making content pages to a specific page; should you index it straight away in GSC or let Google crawl it naturally?
When making content pages to a specific page; should you index it straight away in GSC or let Google crawl it naturally?
On-Page Optimization | | Jacksons_Fencing0 -
Over Optimization and how to fix it
Hey Y'all, I had a question about over-optimization. So if I'm targeting "Social Security Lawyer Allen, TX" on the home page, then "SSDI Lawyer Allen, TX," on another page, could that be hurting my efforts on Google? Should I remove all of the efforts targeted toward Allen, TX on the other page, or should I maybe target like a different city?
On-Page Optimization | | Charles_Murdock0 -
Keyword Appearing on Home Page - Moz Page Grader
Hi Today I entered www.partydomain.co.uk through the Moz Page Grader and found that the Home Page is Ranked B. I noticed that an Area we could improve on is the amount of times we are using our main keyword "Fancy Dress" on the home page. Please can you take a look at www.partydomain.co.uk and scroll to the bottom of the page were the tabs are containing losts of content. I am thinking about removing all of thoose Tabs. Our Competitors dont have any content as such on the home page and are ranking higher than Party Domain for "fancy dress" What do you think ? remove all the tabs to be like the others that rank better? Or cut the text right down ? Thanks Adam
On-Page Optimization | | AMG1000 -
Is the use of some keywords necessary to be included in many of the pages?
Hello, I have a website about SEO and webdesign. I want to ask will mentioning these two keywords in many of my articles have any benefit for particular landing pages that I have. F.e.: I have two pages: example.com/seo example.com/web-design They are optimized and have Grade A in SEOMOZ's onpage tool for their two keywords. So my question is: Will broad use of my keywords SEO and webdesign in the text, title or alt not only on my two landing pages but also in other articles of my website also help these two pages to rank higher for their keyword. I see in Webmaster Tools (http://images.seroundtable.com/google-content-keywords-1351084751.jpg) there is an option to see the content keywords in your website. May be that shows that the content in my website is more relevant to particular topic and that also can influence the ranking of my two landing pages.
On-Page Optimization | | HrishikeshKarov0 -
Does Archive pages help in indexation of the site?
Hello, we have an argue internally regarding if we should keep the archive pages on a news site or not. Pro Archive pages help indexation of the news. although not all of us are sure about this. Con archive pages receive from none to little traffic archive pages are source of duplicate content, duplicate titles - which we can manage some how but does it worth? What is your opinion on this topic, should we keep it or not? thanks, Irina
On-Page Optimization | | InformMedia0 -
Too Many On-Page Links
Hi All, New to SEOMoz, so thanks in advance for any answers! Looking at our Crawl Diagnostics and "Too Many On-Page Links" is first on the list. The site was build with the intention of users being able to quickly get to where they want to go with drop down menus (sub nav), so we built the navigation using bullet points/css. Yes, agreed there are too many links on each page from our navigation, main nav cats are 4 with sub nav about 40, but what is the best way to resolve the problem other then removing most of the links (from the sub nav drop down)? Could we just use the attribute rel=nofollow for the sub nav links? TIA
On-Page Optimization | | bmmedia0 -
How long would it take for On-Page Optimization to have an effect on Google Rankings?
Hi there, I have a page on our website with an Interview with the author Tess Gerritsen. There has been a reasonable amount of Social Media buzz related to the page and lots of links. According to SEOMoz we are an A grade for the keyword Tess Gerritsen, we currently rank 29th on Google.co.uk for a 'tess gerritsen' search. My question is - how long would it take for any new changes to have an effect? I presume the answer would be whenever the page is crawled again. But is it wise to change one thing, then get crawled and see what the effect is, then the next day change something else and see what the effect is. Or is it wise to change one thing and then leave it a week or so to see the full effect of the change? Apologies for the vague question, if you need any more clarification just let me know. Thanks. Benj
On-Page Optimization | | Benj250
