Keyword Difficulty on Local Searches
-
I have got a site targeted for a New Zealand audience. The site is about property in Australia. The SERP for the keyword "real estate australia" is dominated by .com.au domains which are obviously set for Australia.
Does google give .co.nz domains priority in the SERPs for New Zealand or are .com.au and .co.nz domains treated evenly for New Zealand based searches?
http://www.google.co.nz/search?q=real+estate+australia&pws=0&gl=NZ
Would a .co.nz domain have higher priority in this SERP?
-
Thanks Alan
-
Well no one really knows for sure, but having a .nz website gives you a better chance with nz users, but it is only one signal. It does not mean that you will beat all .au sites, but if all other things are equal you will get the nod.
-
Thanks Alan
yeah, they surely would have big big budgets and are clearly very authorative as they totally dominate any property search with australia in it. I would just like to know a little more on how the algo works in this case.
-
I would assume that for NZ users .nz would have a advantage, but real easte is very compeditive, and the .au domains will have all other things in their favour.
I am in Australia and i know that realestate.com.au and domain.com.au and teh like have very big budgets
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International targeting search console, why did my rankings dropped?
hi reader, i changed the settings in console to USA, since then my rankings have dropped. my current data center or host is is Asia singapore, i am changing that USA this month question is, am i too late? or tageting should be done after changing ip address
International SEO | | maria-cooper90 -
Google Search Console "International Targeting" is reporting errors that are not present on my site
We are currently handling search for a global brand www.example.com/ which has presence in many countries worldwide. To help Google understand that there is an alternate version of the website available in another language, we have used hreflang tags. These hreflang tags are implemented only via the XML sitemap across all geo-locations. Under the “Search Analytics -> International Targeting” section, in Google Search Console, for the Malaysian website (www.example.com/my/), there are a number of “no-return tags (sitemaps)” errors arising. For example, for India as a geo-location, there is one ‘en-IN’ – no return tags (sitemaps) errors listed. The error is listed below: Originating URL - www.example.com/my/xyz/ Alternate URL - www.example.com/in/xyz/ When the XML sitemap for the URL – www.example.com/in/ was checked for the hreflang tags, it was noticed that the implementation of hreflang tags for the URL – www.example.com/in/xyz/ was perfectly fine and it was providing a return tag to the URL – www.example.com/my/xyz/. After the code level verification, it was identified that the implementation of hreflang tags was perfectly fine via the XML sitemap. Even though at the code level it was verified that the implementation is fine, the error still persists in Google Search Console. Kindly suggest a solution to this situation, and also advise the effects of these errors on search engine performance
International SEO | | Starcom_Search0 -
My local traffic has increased but USA traffic decreased..I dont know why!!
Hi Guys, A sticky one for ye. I have recently updated my site selling Jewelry in April of this year. Overall, Local Irish organic traffic has been stronger than ever in the first half of 2015. Yet in the USA, since March it's been at it's weakest for years, declining month-on-month. In terms of Organic Traffic for May & June, there's been a 30% increase in visitors from Ireland when compared to last year. Yet for the USA - the biggest market for us- there has been a 39% decrease this year over the same dates. It's the same for language demographics. Big decrease for en-US, but increases for en-IE and en-GB. It's not just the US. The site has taken a hit in Canada, Australia etc.So domestically the website looks to be performing better than ever before since the HTTPS switch, but it has taken a big hit internationally in our key market.We are targeting USA in search console, not changed any of the content in the site however he have added an SSL cert to make the whole site HTTPS like google said :)Any pointers are welcome
International SEO | | Johnny_AppleSeed0 -
Suggestion for Baidu Keyword Rank Tracking Software?
Does anyone have a suggestion for the best keyword rank tracking software in Baidu? The keywords would be in Chinese. We currently already have keyword rank tracking software for Google/Bing/Yahoo so we just need to expand to Baidu. I am looking forward to comparing my research with what the Moz community has to say! Thanks!
International SEO | | kchandler0 -
Webmaster tools - a drop in Views and Searches
Hi everybody I'm experience a very odd thing in Webmaster Tools (and Google Analytics). 4. March I can se a drop of views from about 2000 views a day to 250 views a day and the days thereafter they views are close to zero. Also some of the search term looks weird after this and is terms like w www.youtube.com, youtube musicas and youtube i put a spell on you, placing them in SERP in top 10 and refering to our /Youtube site (which is a blank site with no content). 5. March we got some new content on our site regarding danish flyers, and even though Webmaster Tools shows that our views are close to zero, Google Analytics shows an increase of trafic to our site from search terms from about 150 visits 4. March to about 600 visits 16. March. So what Webmaster Tools shows about views do not make any sense to me and especially not why we would rank on the term Youtube. I have also searched on some of these Youtube search terms and I can't see us ranking in SERP on these terms in top 10, but in Google Analytics I can see that we have got visits on these Youtube search terms. The domain we are using is an old domain that hosted an e-mail and chat site and I am a bit worried about the external links to our site. But the external links that Webmaster Tools and Open Site Explorer shows I don't see as bad links and the site has not had anything to do with Youtube clips. Our site is a https site - I don't know if that could have anything to do with it? So I'm really puzled about why Webmaster tools says our Views have dropped to zero, why Google Analytics says there is an increase of trafic from search to our site and what Youtube search terms have to do with our site?
International SEO | | Bulpen0 -
Hotel Multi country targeting + Google Local + TLDs => "MesSEO"
Hi guys, I own a guesthouse which is facing a messy structural problem in its own web presence: Portuguese: www.residencia-aeminium-coimbra.com.pt English: www.residencia-aeminium-coimbra.com Spanish: www.residencia-aeminium-coimbra.com/espanol Looking for success in the long term, a few years ago, we decided to host 3 TLDs: 1 for global international english, 1 for local portuguese and 1 for the main foreign market Spain (we already redirected it to a subfolder in the .com in the meanwhile). We tried to promote each one of these in their targeted markets - mainly the .com got back-links links and authority. With time, google local appeared and changed the face of google accommodation rankings. Google local are now the top results for most searches, even outside the country, and I came to the conclusion that the TLD assets were now a problem. For instance, I can only add 1 domain to google local..what language should this be? It is the same for most social media presence..How should international markets be targeted in a local page? Since TLDs do not seem to be an advantage right now, I am thinking we should be moving to a single domain and use a folder structure so we can use it everywhere. Questions: 1. In terms of structure (TLD or Folder) and multi-lingual targeting what is the current best practice for hotels that show in local results but promote internationally? 2. What language should I point google local results to? And our Facebook page, etc? 3. If I move things around to a folder structure, what domain should I use? the .com is in english and has the most authority and links according to opensiteexplorer the .com.pt is in portuguese, our local language and our main market (but only 35% share) should I create a new domain ".pt"? 4. I don't think that geo-targeting the languages is worth it in this case, what do you think? Kind Regards
International SEO | | retsimister
Ricardo Madeira
Residencia Aeminium Coimbra0 -
Keyword selection for international company
Hi everyone, I am working on a new project for a telecommunications company with its target audience in various countries around Europe and USA. They only have 1 website in English and don’t have content specific to different countries. Ineed to choose keywords for this project but I am finding it quite challenging as usually my keywords are localised. In this case I cannot restrict keywords to any particular country. At the same time I know that it would be extremely tough to rank for generic keywords. What do you suggest?
International SEO | | ICON_Malta0 -
De-Indexing URLs from a specific Locale
Is it possible to de-index a specific URL from showing up in a specific locale? For example, if I want to de-index http://www.example.com/category/product1 from http://www.google.co.uk but not http://www.google.com, is that possible?
International SEO | | craigsmith3330