Ideas on Best way to move microsite content but preserve the microsite.
-
I have an exact keyword match domain-
It has decent moz rank, original content pertaining to custom made furniture and has specific furniture products for sale.
I want to move the specific products for sale to my main site but keep the general content on the microsite.
It's a little different than redirecting All the Pages, isn't it? Any ideas on best steps to take? Or mistakes to avoid?
Thank You
Handcrafter
-
Think of URLs are formed in the following pattern: AAA.BBB.CCC.DDD
When you see you URL as 100.200.222.050 then your C block is "222".
Each domain company usually is assigned 1 C block for all their servers. So yes, you would need to use a different company for your second site.
-
That sounds straightforward. About the C Block- That's something I never have really understood. Both sites are now hosted by the same hosting company. Would they have different C blocks? Or would I swittch the microsite to a different host someplace like godaddy?
-
I am a strong believer in merging your sites and combining your backlink strength into one strong site. The sole reason you are keeping the microsite is because of the domain name.
What my recommendation would be for the microsite is to host it with a different company then your main site (different C block). Narrow the site down to a kick ass home page along with a few pages of quality content about the brand. Use this site to link to your main site. There is no reason to link from your main site to the brand site. If you want to talk about the brand on your main site, perhaps offer a single page summary of the various pages from the other site.
-
The microsite has an exact brand name url.
The main site has a variety of handcrafted products with better navigation and shopping cart.
So I think I could keep the ranking for the microsite by leaving some static content on it. Like background about the brand, news about the brand and perhaps info on how to order custom products
All the categories of furniture and products would migrate to the main site where the best shopping cart (and higher rankings) are found. The brand name from the micosite would become a category of product on the main site. And I hope benefit from redirects and links from the microsite.
Does that make more sense?
-
Can you elaborate a bit more as to why you desire to make this change?
If I am understanding you correctly, you currently sell furniture items on both your main site and your microsite. You wish to move all sales to your main site. Is that correct?
How many pages do you have in each site?
Is there any specific reason for keeping the microsite going? Does the microsite focus on just furniture as well?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Teaser Content Help!!
I'm in the process of a redesign and upgrade to Drupal 8 and have used Drupal's taxonomy feature to add a fairly large database of Points of Interest, Services etc. initially this was just for a Map/Filter for site users. The developer also wants to use teasers from these content types (such as a scenic vista description) as a way to display the content on relevant pages (such as the scenic vistas page, as well as other relevant pages). Along with the content it shows GPS coordinates and icons related to the description. In short, it looks cool, can be used in multiple relevant locations and creates a great UX. However, many of these teasers would basically be pieces of content from pages with a lot of SEO value, like descriptive paragraphs about scenic viewpoints from the scenic viewpoints page. Below is an example of how the descriptions of the scenic viewpoints would be displayed on the scenic viewpoints pages, as well as other potential relevant pages. HOW WILL THIS AFFECT THE SEO VALUE OF THE CONTENT?? Thanks in advance for any help, I can't find an answer anywhere. About 250 words worth of content about a scenic vista. There’s about 8 scenic vista descriptions like this from the scenic vistas page, so a good chunk of valuable content. There are numerous long form content pages like this that have descriptions and information about sites and points of interest that don't warrant having their own page. For more specific content with a dedicated page, I can just the the intro paragraph as a teaser and link to that specific page of content. Not sure what to do here.
Intermediate & Advanced SEO | | talltrees0 -
Tabbed Content Revisited
Hi-diddly-ho SEO gurus, quick question. I just saw this article and wanted to get thoughts from the people here. https://www.searchenginejournal.com/google-says-now-ok-put-content-behind-tabs/178020/ I am constantly at war with our UX guy on this subject because he believes, along with our CEO, that tabbed and accordion style information is better from THE UX standpoint. Less clutter on a page but with information still readily available. I am not here to argue that point but was wondering if you agree with the article posted here. I had to inform them their roll needed to be slowed until I could get something a little more concrete on the matter.
Intermediate & Advanced SEO | | spadedesign0 -
What is best practice for "Sorting" URLs to prevent indexing and for best link juice ?
We are now introducing 5 links in all our category pages for different sorting options of category listings.
Intermediate & Advanced SEO | | lcourse
The site has about 100.000 pages and with this change the number of URLs may go up to over 350.000 pages.
Until now google is indexing well our site but I would like to prevent the "sorting URLS" leading to less complete crawling of our core pages, especially since we are planning further huge expansion of pages soon. Apart from blocking the paramter in the search console (which did not really work well for me in the past to prevent indexing) what do you suggest to minimize indexing of these URLs also taking into consideration link juice optimization? On a technical level the sorting is implemented in a way that the whole page is reloaded, for which may be better options as well.0 -
Block lightbox content
I'm working on a new website with aggregator of content.
Intermediate & Advanced SEO | | JohnPalmer
i'll show to my users content from another website in my website in LIGHTBOX windows when they'll click on the title of the items. ** I don't have specific url for these items.
What is the best way to say for SE "Don't index these pages"?0 -
How do I optimise my products for best results?
Hi We have a number of products we want to optimise for example. Barbeque Boss Double Oven Glove, Black When performing keyword research, there are a number of generic terms such as, black oven gloves, barbeque boss and so on. Now i can write the page and optimise for these keyword phrases but I am not sure this is the right way about going for it, particularly if i have several products in the range that are "black oven gloves" or " double oven gloves" How so i best structure my meta tags, meta description and descriptions? Should i just use the product title and optimise around this in the hope Google displays our page in any search queries containing words in this product title? Any advice would be appreciated. Thanks Craig
Intermediate & Advanced SEO | | Towelsrus0 -
How best to handle (legitimate) duplicate content?
Hi everyone, appreciate any thoughts on this. (bit long, sorry) Am working on 3 sites selling the same thing...main difference between each site is physical location/target market area (think North, South, West as an example) Now, say these 3 sites all sell Blue Widgets, and thus all on-page optimisation has been done for this keyword. These 3 sites are now effectively duplicates of each other - well the Blue Widgets page is at least, and whist there are no 'errors' in Webmaster Tools am pretty sure they ought to be ranking better than they are (good PA, DA, mR etc) Sites share the same template/look and feel too AND are accessed via same IP - just for good measure 🙂 So - to questions/thoughts. 1 - Is it enough to try and get creative with on-page changes to try and 'de-dupe' them? Kinda tricky with Blue Widgets example - how many ways can you say that? I could focus on geographical element a bit more, but would like to rank well for Blue Widgets generally. 2 - I could, i guess, no-index, no-follow, blue widgets page on 2 of the sites, seems a bit drastic though. (or robots.txt them) 3 - I could even link (via internal navigation) sites 2 and 3 to site 1 Blue Widgets page and thus make 2 blue widget pages redundant? 4 - Is there anything HTML coding wise i could do to pull in Site 1 content to sites 2 and 3, without cloaking or anything nasty like that? I think 1- is first thing to do. Anything else? Many thanks.
Intermediate & Advanced SEO | | Capote0 -
Best strategy behind moving country subdirectory to dedicated TTLD wo/ loosing organic search volume?
Community, We are about to move one of our most popular country sub directories from brandname.com/de/.. to brandname.de . We have just purchased the domain so while the domain has been registered in 2009 the URL has zero domain authority. What is the best strategy to execute the move while being cautious about loosing too much organic search volume the subdirectory is receiving right now? Obviously it will take some time to build up DA on the TTLD so maybe it is a good idea to keep the country directory for a little longer and start on the TTLD with just a static landing page, place some links, wait until it receives some DA builds up and then perform the move. Thoughts? /TomyPro
Intermediate & Advanced SEO | | tomypro0 -
Duplicate Content from Article Directories
I have a small client with a website PR2, 268 links from 21 root domains with mozTrusts 5.5, MozRank 4.5 However whenever I check in google for the amount of link: Google always give the response none. My client has a blog and many articles on the blog. However they have submitted their blog article every time to article directories as well, plain and simle creating duplicate and content. Is this the reason why their link: is coming up as none? Is there something to correct the situation?
Intermediate & Advanced SEO | | danielkamen0