First page slot 1 spot doesn't equal global monthly traffic
-
We have a client who has occupied the top spot on Google for the past several months. According to the Google Adwords keyword suggestion tool, this keyword should generate around 5,000 Global and Local Monthly average visits. Trends show this keyword has consistent month over month traffic. The keyword search type is broad match.
When we look at analytics, they're only getting 5 visits per month. Shouldn't the top spot get the lion's share of traffic? We've noticed this trend on several of our clients whose traffic doesn't really increase proportionate to the estimated search volume that Google returns in the Adwords tool.
Ideas? We see the estimated traffic and tell clients, "Once we get you in that top organic slot, you'll get most of that traffic," but it's not correlating.
Thanks so much.
-
We are using Raven Tools for our ranking results.
-
Maybe the client doesn't really rank #1. Make sure your personal settings are off when you do a google search. Make sure you have private browsing on (IE and Firefox) on, or incognito turned on (chrome).
You might be seeing them in the #1 position because they are: Local, you +1'ed them, or you bookmarked them.
I've had this come up with clients before.
-
Here are a couple of things to keep in mind about google keyword numbers.....
-- broad match can cover a huge number of keywords - many of which could be out of the optimization range for your page
-- the numbers are search engine results page impressions - that means searchers who go four pages deep in the SERPs will be counted four times
Here are a couple of other things that might be happening....
-- maybe client's title tags suck and turn people away
-- maybe competitors title tags are awesome and pull traffic
-- maybe you are looking at "java" SERP for a coffee site but searchers are looking for programming language, Indonesia,
Finally... could something be wrong with client's analytics or analytics code?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google's stand on LSI keywords?
Hi all, So the keywords which appear while typing some keywords and suggested keywords at the bottom of the search results page are refereed as LSI keywords. I been noticing some of the LSI keywords for years related to our industry and Google now suddenly changed them. I wonder why it would be. I can see competitors are started using those LSI keywords widely, is that the reason Google changed them? Thanks
Algorithm Updates | | vtmoz0 -
Does Google's Information Box Seem Shady to you?
So I just had this thought, Google returns information boxes for certain search terms. Recently I noticed one word searches usually return a definition. For example if you type in the word "occur" or "happenstance" or "frustration" you get a definition information box. But what I didn't see is a reference to where they are getting or have gotten this information. Now it could very well be they built their own database of definitions, and if they did great, but here is where it seems a bit grey to me... Did Google hire a team of people to populate the database, or did they just write an algorithm to comb a dictionary website and stick the information in their database. The latter seems more likely. If that is what happened then Google basically stole the information from somebody to claim it as their own, which makes me worry, if you coin a term, lets say "lumpy stumpy" and it goes mainstream which would entail a lot of marketing, and luck. Would Google just add it to its database and forgo giving you credit for its creation? From a user perspective I love these information boxes, but just like Google expects us webmasters to do, they should be giving credit where credit is due... don't you think? I'm not plugged in to the happenings of Google so maybe they bought the rights, or maybe they bought or hold a majority of shares in some definition type company (they have the cash) but it just struck me as odd not seeing a reference to a site. What are your thoughts?
Algorithm Updates | | donford1 -
Drop in Organic Traffic
Hi all, last Thursday (1/31) our organic traffic and conversions fell off the map, going from 15% of our traffic to just over 5%. We've started creeping back up, we were nearly 7% yesterday, but I'm wondering if anyone else experienced an extreme drop in traffic or any advice on what we should be doing next. We are currently building links from University and government organizations and are always creating fresh content on our blog and website pages. One thing that we thought of is this timeline corresponds with when we created a Google + local listing for our company. Is there any possibility we stopped appearing in as many national search results since we have a local listing? Our domain is www.dishcostsless.com. Any advice would be very helpful. Thank!
Algorithm Updates | | PlanetDISH0 -
Best Moz article on landing pages?
From what I understand, building landing pages to link back to sites is a thing of the past. I am looking for a good article that explains best current landing page practices (post Panda and Penquin). Any suggestions?
Algorithm Updates | | cschwartzel0 -
Is it wise to conduct a link building campaign to a Google+ Local page?
Is it wise, while doing a link building campaign to not only focus on the main website target page, but also the Google+ Local page? Here are two strategies I was thinking of using: 1. Conduct a city specific link building campaign to direct traffic to the location specific page on the main website AND the Google+ Local page. 2. Use the main website to direct traffic to each cities specific Google+ Local page. Does it make sense to drive links to a Google+ Local page? It does to me, but I haven't seen anything written about that yet... or perhaps I've just missed it along the way. I'd love to hear the communities thoughts. Thanks! Doug
Algorithm Updates | | DougHoltOnline0 -
Why some sites doesn't get ranked in Google but in Bing and Yahoo
Few of my sites e.g. Business-Training-Schools.com and Ultrasoundtechnicians.com doesnt get much visits from Google but these sites get top ranked in Bing and Yahoo. I have tried searching for answer to these question but i did not find anything convincing.
Algorithm Updates | | HQP2 -
Old Site But No Traffic - Can Anyone Tell Reason ?
Hi , Can anyone please tell me why this site http://www.travelscience.com is not getting any traffic? Its 13 years old domain having 2340 indexed pages and Its Alexa rank is 6186158 Can anyone please identity the problems with it. I found it from Google doing the keyword research on the Travel topics. I am curious to know the potential problem with this site. Thanks in advance for your time. Regards
Algorithm Updates | | kywebsol0 -
How to increase my traffic?
I've performed countless SEO tactics, post tons of unique content. social bookmark tons of it. Facebook, Twitter, etc. Implement new sections to my site all the time in the past month I've implemented a dating site and a discussion forum. Yet my traffic pretty much always stays the same. We are at a level where our site is now the best place on the web to find disability news, and I can't really think of how else to improve it without simply having it more active. Is my niche just too small? http://ablemagazine.co.uk
Algorithm Updates | | craven220