Dirty Link Profile - Suggestions?
-
Ok, so I was just hired to do SEO for a company and so I did a backlink analysis. As it turns out, they've got a pretty dirty link profile - footer links, white on white links, unrelated links, tiny font links, links from penalized sites, hardly any branded links... you get it.
I was thinking about taking the worst of the worst links, removing them and leaving the rest, just to clean it up a little. I don't want them to get penalized.... but... I don't want their rankings to drop either.
Think I should leave them all and just start building relevant, branded links?
OR
Clean up the whole link profile?
OR
Just clean it up a little?
-
I have heard multiple reports recently of spammy backlinks hurting a site. Seems Google is more willing to penalize a site for bad linking practices.
-
To follow up on this, the backlinks were in fact hurting rankings. We removed some paid backlinks and immediately saw large increases in rankings. I hope this helps someone else.
When I asked this question I really did not believe that removing backlinks would improve rankings, but it did.
Thanks!
-
If the bad links are not currently hurting then I wouldn't worry too much about them hurting them in the future. I would advise the owner of the site of what you have found, explain the risks, and then offer him your advice. Not that you are excusing yourself if you advise them poorly, but knowing the risks upfront makes it easier if something does go wrong later.
-
I would just leave the old links and start building new, good links.
I would double-check that their site is clean and remove anything poor, though.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links from same server or not?
Hello, I make websites so every website I make has a backlink to my website. Currently all my websites are hosted on server A, but my OWN website is hosted on server B. I plan to move my website to server A too. This will indicate that all the backlinks I have currently are from a difference server, now all these links will come from the SAME server. Will this have any results on my positions? Is this something that you have to take into account? Jeroen
Link Building | | conversal0 -
I want to design SEO link building strategy for my website? Is wordpress.com, squidoo, tumblr, blogger, typepad - Good option for link building?
I am currently concentrating on 8 keywords, for e.g (A, B, C, D, E, F, G, H). I will be writing blogs with 2 of any related keywords present in it. I am thinking to post 5 blogs on 5 different platforms as (wordpress.com, Squidoo, Typepad, Tumblr, blogger) respectively. I am thinking a strategy as: Monday: Keyword A,B on Wordpress/ C,D on Squidoo/E,F on Typepad/G,H on Blogger/ A,C on Tumblr. Tuesday:C,D on Wordpress/E,F on Squidoo/ etc.... and will rotate these keywords through out the week and the cycle restarts on Monday. The URL for every keyword will be different and relevant to that keyword. I need quick suggestion on this topic..Please..
Link Building | | Christain0 -
Will removing a 301 re-direct from an old spammed URL drop the links from our profile?
Essentially there is an old page that has been the target of an old school link building agency. There is a 301 re-direct from the old page to the newer version. if I drop the 301 re-direct and update our sitemaps. Will those links be removed from our profile? The old URL passes nothing in actual value & a link building campaign has been running on the new page for over a year.
Link Building | | BenjyH0 -
Old links
I am looking to remove some old directory links that now look spammy. Some years ago the site was redesigned. The links are all to the old pages url, which is 301 redirected to the new. If we remove the 301 and let the page 404, will that suffice in Googles eyes?
Link Building | | cottamg0 -
What is the difference between external followed links and internal followed links.
I have almost 3,000 external links followed and only a tiny amount of internal followed links. My website is doing really badly on google at the mo. I am also an SEO beginner and learning new stuff every day, but am not sure exactly what the difference is! Thanks!
Link Building | | heleni0 -
My site has more than 1,341,796 total links but only 500 external links after months of SEO. Please help me ,not sure what went wrong.
My site has more than 1,341,796 total links but only 500 external links after months of SEO. Please help me ,not sure what went wrong.
Link Building | | rsethia1230 -
What are the pros and cons of using a link builder? Can link building be outsourced?
Hi, I have great content on my website which I would like to build external links to from other websites. I am told this will increase my domain authority and ultimately help search engine ranking positions. I have very limited time in my hands and now thinking of outsourcing the link building component to a specialist. Is this a good way of doing it? Could you recommend professional link builders?
Link Building | | Saunders18650 -
Link footprints
Hi! I have question about link footprints. What should be taken into consideration? Is it real issue when your backlinks have heavy footprint? Thanks for answer..
Link Building | | asystematic1