PPC - Is this Budget suitable for me?
-
Hello,
I have a question about a PPC(adwords) budget.
If I want to invest 500$ / month , per year. Is that enough to reach more than 5.000 users(month) in my website?
Keyword: TANGO
Country: Br ( www.google.com.br ).
I know I'm not giving a huge information about this question, but I just want to hear some toughts for a guy who has more experience in PPC than me.
Any suggestion will be very appreciated, thanks.
-
thanks a lot
-
Yeah the better the quality score the better your CPC will be, $1.56 is for new advertisers.
You could also look at pulling all long tail versions of this keyword and seeing if you can gather lower CPC, also miss spellings could be cost effective too
Good luck with it
-
If your page is extremely relevant to TANGO there is the possibly you wont end up paying $1.56. Adwords adopts a quality score system which means that if it feels your content is relevant to your campaign and users react positively to it then your CPC would be lower.
-
Thanks guys, but I think $1.56 per click is totally crazy.
Maybe I should try to find a better keyword for this campaign.
-
James is right, based on that it wont be easy.
What I would do is run your desired campaign which $100 and get some statistics to see what you would get if you invested $500. As Adwords is fairly reliable in terms of scaling you should be able to work it out what you would achieve based on that test.
-
Well the CPC is around $1.56 for that keyword, so I think if you want to target 5,000 fans for that keyword it is not going to be easy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
PPC: how to get rid of an ad appearing on a keyword we don't want?
Hi, Our ad on Google Ads is appearing for a search we don't want. it isn't in our search keywords and when i try and ad it to our negative ones, we get the error " You cannot exclude keywords that are targeted " which i assume means that google thinks we are bidding on it? We have a selection of broad phrase matches so i can only think that this is where it's coming from? Do you have any tips on tracking down which keyword is generating this ad and how we can turn it off? (we don't want to pay for clicks on this search if possible!) Btw - i have turned off each keyword in turn to test it = nothing. have then paused the whole campaign = gets rid of the ad (but this is our most successful campaign so i can't just turn it off). Any advice super super welcome. thank you!
Paid Search Marketing | | Fubra1 -
PPC Long tail keywords
I was wondering feedback and input on creating long tail keywords associated with a question. With addition a landing page that addresses that problem with a few products. Using PPC to bid on long tail keywords, I would set a campaign for long tail keywords and have multiple ad groups with a close knit and similar sentences like "Top 10 highest rated summer dresses" and "Popular dresses for the summer weather." My landing page would address the question with a list of products like a buzz feed article format. 1. As it is on a subdomain blog with an add to cart feature, would interlink building be helpful in exchanging link juice. 2. Bidding on a long tail keyword is cheaper, but will they result in higher conversions since its hyper-specific question? And since it is a long tail keyword sentence. 2-3 smaller keywords between the sentence would also pick up on to Google search?
Paid Search Marketing | | petmkt0 -
Correlating Form Submissions to PPC vs Organic - COA
I currently don't use a landing page model. From either Adwords or Organic you reach our site, find the event product that appeals to you, and then fill out the form. I need a way to determine which of those form submissions came from Organic Vs Paid so I can calculate my cost of customer acquisition (COA). Via Google Analytics I can see that X amount of Organic were submitted and X of Paid. If I get 5 submissions in one day there isn't an efficient way to correlate the form submissions to the medium. Any suggestions on an attribute method that would help me sort out COA?
Paid Search Marketing | | fireflyevents0 -
Using the same landing page for seo and ppc
When does it make sense to create one landing page for both seo and ppc?
Paid Search Marketing | | melen0 -
Cost per click on PPC
What is the best way to get a good cpc estimate other than actually running the campaign? I have had several people asking for budgets and wasn't sure how to answer. Any suggestions?
Paid Search Marketing | | ClickIt0 -
Best UK PPC management company
I'm looking to outsource my PPC management and would love some feedback on which companies are worth paying for this service? I'm worried as there are so many cold calling scam artists out there and I want to choose the best company for the job. I have been considering "Adrac" as they only charge when they save you money! Sounds too good to be true so I'm automatically sceptical. Can anyone vouch for Adrac or suggest a better/different company?
Paid Search Marketing | | niallfred0 -
Index or Noindex PPC Landing Pages?
Hi all, We have thousands of PPC landing pages for our products. Usually, these pages are very similar and may differ only slightly for the keyword in question. The landing pages are sitting in a sub-domain of our site. From SEO perspective, assuming we don't want to get hit by Panda, Penguin and other animals Google stuffed into its ranking algorithm...Is it a good idea not to index these landing pages at all (i.e. add meta robots - noindex, nofollow to these pages)? What say you? Thanks!
Paid Search Marketing | | ShivaS0 -
Keyword Domains for PPC
I have a client who wants to buy a lot of long domains with keywords in them, for example, thesandiegopetstore.com (this is fictional) and then set up a PPC landing page for each. They think that when someone types in "san diego pet store" that their domain will be listed high and then they will get a lot of traffic. My concern is that they will own a lot of domains for their company and I thought Google is getting pretty adamant about companies not having a lot of domains, and I thought that keyword domains are not as effective as they used to be -- that branding is more important now. Also, I think the domains they've picked target very competitive keywords and that perhaps they will get a lot unqualified traffic and will still have to pay for the clicks. What do you think? What is the best way to set up PPC landing pages?
Paid Search Marketing | | klkirby0