Unique Title Tags OR Unique Content?
-
The content management system for my e-commerce site will not allow me to add both: unique content and unique title tags to each of my product category pages. Since I am forced to choose one or the other...which one is more important for rankings? And please dont answer "get a new CM system"...thats not an option. Thanks
-
I can say from personal experience "inheriting" a bad code base or architecture and failing to correct it for the pain or cost of doing so makes everything else that much harder to do. In this day and age there is no excuse for not simply tackling the problem and doing things "right" .
Changing CMS and blog and converting nearly 8000 pages to them was tough and took nearly 3 months of continuous work by 2 full time employees, but the rewards far outweigh the costs and pain.
-
I agree, unique content will be more important. Without unique content you risk getting penalized for duplicating content on your site. On the other hand, Google and the others often fiddle with the title anyways, so there's no guarantee your carefully crafted unique titles will display at all.
I know its outside the scope of the question, but you mentioned being in a "relatively competitive industry" below... so I would highly suggest getting a CMS that can you can do proper on-page SEO with. Otherwise you're competing with a disadvantage right from the start.
-
I thought it was simple as that too. But without any title tags I dont see how I have any chance of ranking in a relatively competitive industry...
Do you have any personal experience or data for choosing the content over the tags? Keep in mind, these are product category pages like this - so the content will still be unique in the different names of the products. I just wont be able to add any additional content to that page...if you get what Im saying...
Do you still suggest to add additional content over the unique title tags?
-
Unique content is absolutely the best option. I can't see why you don't can choose to have both but I won't question it further just because you asked
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate Content and Subdirectories
Hi there and thank you in advance for your help! I'm seeking guidance on how to structure a resources directory (white papers, webinars, etc.) while avoiding duplicate content penalties. If you go to /resources on our site, there is filter function. If you filter for webinars, the URL becomes /resources/?type=webinar We didn't want that dynamic URL to be the primary URL for webinars, so we created a new page with the URL /resources/webinar that lists all of our webinars and includes a featured webinar up top. However, the same webinar titles now appear on the /resources page and the /resources/webinar page. Will that cause duplicate content issues? P.S. Not sure if it matters, but we also changed the URLs for the individual resource pages to include the resource type. For example, one of our webinar URLs is /resources/webinar/forecasting-your-revenue Thank you!
Technical SEO | | SAIM_Marketing0 -
Content on desktop and mobile
My website hasn't using responsive design and separate domain for mobile optimize, But we using dynamic serving for mobile version, Read more about dynamic serving here So our website must different design for both version, And then what would be happen in term of SEO if our website hasn't show the same content as desktop but still align with the main content, Such as Desktop has longer content compare to mobile version or Desktop has long H1 but mobile is shorter than. What should we do for this case and how to tell Google Bot.
Technical SEO | | ASKHANUMANTHAILAND0 -
Hreflang tag implentation
Hi, We've had hreflang tags implemented on our site for a few weeks now, and while we are seeing some improvements for the regional subfolders I wanted to double check I had the tags implemented correctly (a couple of examples are below). However while the regional subfolder sites are now ranking instead of the US site for some keywords, some key search terms are still returning the US site. Could this be due to incorrect implementation for that specific page? Due to complications with using Magento we're implementing the tags in the site maps. Also magento appears to be inserting a rel canonical tag automatically for each page and self referencing e.g. On www.example.com/uk/security-cameras (one of the pages we're having issues with) the canonical tag is http://www.example.com/uk/security-cameras" />. Is this an issue? Any advice would be appreciated. Thanks. <url><loc>http://www.example.com/uk/dvrs-kits</loc>
Technical SEO | | ahyde
<lastmod>2014-07-23</lastmod>
<changefreq>daily</changefreq>
<priority>0.5</priority></url>
<url><loc>http://www.example.com/uk/dvrs-kits/1080p</loc>
<lastmod>2014-07-23</lastmod>
<changefreq>daily</changefreq>
<priority>0.5</priority></url>0 -
Tripping versus Tripping.com in title tags?
Hi All, We had a quick question regarding the construction of title tags throughout our site (yay for optimizing!). We were wondering what is considered best practice or what we should be considering when we're deciding how to end our title tags - basically, it's between Tripping and Tripping.com. For example: This is the content | Tripping OR This it the content | Tripping.com Any thoughts would be greatly appreciated! Thanks,
Technical SEO | | seospeedwagon
Bianca0 -
How to protect against duplicate content?
I just discovered that my company's 'dev website' (which mirrors our actual website, but which is where we add content before we put new content to our actual website) is being indexed by Google. My first thought is that I should add a rel=canonical tag to the actual website, so that Google knows that this duplicate content from the dev site is to be ignored. Is that the right move? Are there other things I should do? Thanks!
Technical SEO | | williammarlow0 -
Duplicate content problem?
Hello! I am not sure if this is a problem or if I am just making something too complicated. Here's the deal. I took on a client who has an existing site in something called homestead. Files cannot be downloaded, making it tricky to get out of homestead. The way it is set up is new sites are developed on subdomains of homestead.com, and then your chosen domain points to this subdomain. The designer who built it has kindly given me access to her account so that I can edit the site, but this is awkward. I want to move the site to its own account. However, to do so Homestead requires that I create a new subdomain and copy the files from one to the other. They don't have any way to redirect the prior subdomain to the new one. They recommend I do something in the html, since that is all I can access. Am I unnecessarily worried about the duplicate content consequences? My understanding is that now I will have two subdomains with the same exact content. True, over time I will be editing the new one. But you get what I'm sayin'. Thanks!
Technical SEO | | devbook90 -
Duplicate content with same URL?
SEOmoz is saying that I have duplicate content on: http://www.XXXX.com/content.asp?ID=ID http://www.XXXX.com/CONTENT.ASP?ID=ID The only difference I see in the URL is that the "content.asp" is capitalized in the second URL. Should I be worried about this or is this an issue with the SEOmoz crawl? Thanks for any help. Mike
Technical SEO | | Mike.Goracke0 -
Duplicate Page Title
First i had a problem with duplicate title errors, almost every page i had was double because my website linked to both www.funky-lama.com and funky-lama.com I changed this by adding a code to htaccess to redirect everything to www.funky-lama.com, but now my website was crawled again and the errors were actually doubled. all my pages now have duplicate title errors cause of pages like this www.funky-lama.com/160-confetti-gitaar.html funky-lama.com/160-confetti-gitaar.html www.funky-lama.com/1_present-time funky-lama.com/1_present-time
Technical SEO | | funkylama0