External links--Does it matter which page they go to?
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I'll be doing some linkbuilding in which I will be asking manufacturers of the products we sell to link back to our site. My thought was to have a single page for our "Valued Suppliers" with a badge that I would give them the embed code for. If the URL goes to a "Valued Supplier" page on our site where there are multiple manufacturers, will this help my entire site or only the page that's being linked to?
Thanks in advance!
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Many thanks!
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It will mainly help the page that is being linked to but some benefit will be sent throughout your site.
I would have the link go to your homepage or to pages on your site that are specific for each supplier. The choice dpends upon what keywords these pages can be optimized for, your current rankings for those pages and what parts of your business that you want to emphasize. Think about exposure, profit margins, where you have capacity, what you enjoy doing.
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