Targetting site in 3 countries
-
I have read the seomoz post at - http://www.seomoz.org/blog/international-seo-where-to-host-and-how-to-target-whiteboard-friday before asking the question We recieved a query from one of our client regarding targetting his site in 3 different countries namely - US,UK and Australia. Specifically, he has asked us-
1. Whether i should buy ccTLD like - www.example.co.uk
and write unique content for each of the above.
or
2.
or go for subfolder approach
will it affect SEO if the subfolders are in CAPS.
Would like to have advice of moz community on what advice will be the best.
Thanks
-
I'm going to take the opposite perspective, because I don't think this is a one-size-fits-all situation. Building out unique, ccTLDs does have ranking advantages within those countries, but it also has a couple of disadvantages:
(1) Your marketing efforts and link-building are now all split 3 ways, and your authority is split 3 ways. The again you get from international targeting may not offset what you lose by splitting your SEO efforts. If all 3 markets are mission critical, and you have a large budget, 3 domains has advantages. If one market is much bigger than the other two, though, and you don't have a lot of time and money, I think subfolders are a better choice.
(2) You may have more complex duplicate content issues with similar English content across 3 domains. Google isn't always as good as they should be about isolating international content. Granted, though, this is a problem with subfolders, too. We can say "write unique copy", but you can only say the same thing in the same language so many ways. A few colloquial spellings and phrases aren't going to make for unique content.
-
Yes this will help a bit - will also give your users a faster responding website
-
agreed. Also you can focus more your content, I'm not a native english but probabbly there's some different slangs for each country.
I'm Brazilian and to be honest sometimes I just can't understand what peoples from Portugal say....
-
The client says he has enough budget to go with first approach.
-
Thanks Jan.
My question is does hosting a site in respective country will have an effect, even a small one on the rankings for that particular country.
-
In the end of the day it depends also about budgets, we worked with one client and did 20 different TLD domains for a global website, it is doable if you have budgets.
You need to remember in .com.au market links from .com.au will be way more powerful then links from .co.uk for example.
-
There are off-web considerations also, particularly if you choose to go for multiple domains.
There's the obvious one of the cost of running multiple link-building campaigns.
Then there's the question of what to do with printed materials. Are brochures/leaflets etc to be reprinted for each target market with the localised url? Or is there to be one main url with a country choice page? Which leads on to...
Another issue is what to do if you get one countries' customers on another countries' site (eg a UK visitor on say a US site). Do you redirect them? Or just hope they will notice the country links?
My experience is that there are loads of problematic ramifications. There's a lot of worry about whether to go for domains or subdomains or directories. But it's what happens afterwards that I have found really difficult.
That isn't much of an answer. But it is a warning that the best solution for seo can be quite hard to manage.
-
"Foreign entities can register com.au domain names with an ARBN or a registered trade mark."
-
Best option is to have top level domains e.g. .co.uk and .com.au with unique content on each and host the sites in each country.
With this approach, its easier to get local links, usually requires less links to rank each site plus you get higher click-through rates from the serps.
If you use directories /uk/ and /au/ case does not matter - my pref would be to use lowercase urls
Note: AU has restrictions on domain registrations (have to be an AU business) but you can get someone to register on your behalf.
-
Best way to do it from my experience,
Then you have specific content for each market.
It will work more powerful then using a sub domain method especially if you come up against all .com.au websites in local SERPS.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Geo-target .ag domain?
Hi Guys, We are looking to purchase a .ag domain for a agriculture website, we want to target two countries Australia (primary) and United States. So the main site e.g. www.farming.ag (will target Australia) While the www.farming.ag/us/ sub-folder will target the United States From my understanding through after reading this: https://www.name.com/domains/ag .ag is for countries Antigua and Barbuda. So i was wondering can you even geo-target to Aus or even the sub-folder to United States in search console? Any advice would be very much appreciated! Cheers.
Intermediate & Advanced SEO | | bridhard80 -
301 redirecting a site that currently links to the target site
I have a personal blog that has a good amount of back links pointing at it from high quality relevant authoritative sites in my niche. I also run a company in the same niche. I link to a page on the company site from the personal blog article that has bunch of relevant links pointing at it (as it's highly relevant to the content on the personal blog). Overview: Relevant personal blog post has a bunch of relevant external links pointing at it (completely organic). Relevant personal blog post then links (externally) to relevant company site page and is helping that page rank. Question: If I do the work to 301 the personal blog to the company site, and then link internally from the blog page to the other relevant company page, will this kill that back link or will the internal link help as much as the current external link does currently? **For clarity: ** External sites => External blog => External link to company page VS External sites => External blog 301 => Blog page (now on company blog) => Internal link to target page I would love to hear from anyone that has performed this in the past 🙂
Intermediate & Advanced SEO | | Keyword_NotProvided0 -
Why my site not ranking
Hello everyone, can anyone suggest me, where i am having problem in my site www.suntechengineers.com, i know content is less,
Intermediate & Advanced SEO | | poojathakar
but any other things that i am missing in my site? Is There any on page query please let me know, i need urgently getting up this,please help thanx in advance0 -
Large Site - Complete Site URL Change and How to Preserver Organic Rankings/Traffic
Hello Community, What is your experience with site redesign when it comes to preserving the traffic? If a large enterprise website has to go through a site-wide enhancement (resulting in change of all URLs and partial content), what do you expect from Organic rankings and traffic? I assume we will experience a period that Google needs to "re-orientate" itself with the new site, if so, do you have similar experience and tips on how to minimize the traffic loss? Thanks
Intermediate & Advanced SEO | | b.digi0 -
Disavowing Links for Subcategory of Site
Has anyone tried using Google's Disavow tool with only a specific subcategory of their site? We're an ecommerce company and our site took a small hit with this recent Penguin update. We're certain previous linkbuilding efforts are the cause. But we'd like to try the Disavow tool with 1 subcategory to start, see if our rankings for that category improve (we used to be top 3, now ~12 or 13), and if so then roll it out through the rest of the site. Looking for input from others on if they have any experience with this or if it'd be better to just go for the whole thing at once. Thanks.
Intermediate & Advanced SEO | | Kingof50 -
Optimal site structure for travel site
Hi there, I am seo-managing a travel website where we are going to make a new site structure next year. We have about 4000 pages on the site at the moment. The structure is only 2-levels at the moment: Level 1: Homepage Level 2: All other pages (4000 individual pages - (all with different urls)) We are adding another 2-3 levels, but we have a challenge: We have potentially 2 roads to the same product (e.g. "phuket diving product") domain.com/thailand/activities/diving/phuket-diving-product.asp domain.com/activities/diving/thailand/phuket-diving-product.asp I would very much appreciate your view on the problem: How do I solve this dilemma/challenge from a SEO standpoint? I want to avoid DC if possible, I also only want one landing page - for many reasons. And usability is of course also very important. Best regards, Chris
Intermediate & Advanced SEO | | sembseo0 -
Two Sites Similar content?
I just started working at this company last month. We started to add new content to pages like http://www.rockymountainatvmc.com/t/49/-/181/1137/Bridgestone-Motorcycle-Tires. This is their main site. Then i realized it also put the new content on their sister site http://www.jakewilson.com/t/52/-/343/1137/Bridgestone-Motorcycle-Tires. the first site is the main site and I think will get credit for the unique new content. The second one I do not think will get credit and will more than likely be counted as duplicate content. We are changing this so it will no longer be the same. However, I am curious to see ways people think we could fix this issues? Also is it effecting both sits for just the second one?
Intermediate & Advanced SEO | | DoRM0 -
Does Google punish sites for Backlinks?
Here is Matt Cutts video, for those of you who have not seen it already. http://www.youtube.com/watch?v=f4dAWb5jUws (Very Short) In this Video Matt explains that Google does not look at backlinks. Many link spamming sites have detected, there have been many website receiving warning messages in their Google web tools to deindex these links, etc.. My theory is that Google will not punish sites for backlinks. However, they manually check for "link farming sites" and warn anyone affiliated with them, just in case these links were built from a competitor. This way they can eliminate all the "Bad Link Farm" sites and not hurt anyone who does not deserve to be hurt. Google is not going to give us all their information to rank, they dont want us to rank. They want us to PPC. However, they do want to have the best SERPs available. I call it Google juggling! Thoughts?
Intermediate & Advanced SEO | | SEODinosaur0