Whats the best way to handle product microformats such as hproduct, goodrelations on ecommerce for Google?
-
With web3.0 results with microfrmatting showing in google, yahoo etc through reviews, instock, events, sales, pricing etc.
-
Check schema.org/product to understand how you should do it. Also Google has new guidelines and you can find them here.
**Note: **
When you add rich snippets, it is JUST HELPING search engines understand what type of data your site has but this may not help your site/url rank on search engine as the ranking on a page does not depend on it. However for right context the URL may get benefit as it is having more structured information.
So you should do it but it will work only if competitors have unstructured information
-
Hi! We're going through some of the older unanswered questions and seeing if people still have questions or if they've gone ahead and implemented something and have any lessons to share with us. Can you give an update, or mark your question as answered?
Thanks!
-
I know how to get engines to use it, And the formatting I was just wondering what sucess other people where having with price, instock and reviews seems to work well and recipes as well. Events don't seem to get picked up. Try to see what's the minimum traffic, rank, age, etc for them to show if any Hproduct, goodrelations what I noticed on huge traffic sites with 20k products it seems to update fast. Was just wondering for example on site x Instock works, reviews work what's - traffic, siteage, feeds, do you ping the format feed
-
Not sure I understand the question, sorry - but I have added the microformat tags to my ecommerce sites (on the product pages obviously) and submitted them all the Merchant Center.
http://www.google.com/support/webmasters/bin/answer.py?answer=146897
To be honest though - I don't know yet if it;s made any difference. I do have significant traffic/sales from Merchant Center (i still call it google base, i cannot stop) and it certainly isnt doing me any harm.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to handle deletion of a forum subdomain?
Hello All Our site www.xxxx.com has long had a forum subdomain forum.xxxx.com. We have decided to sunset the forum. We find that the 'Ask a Question' function on product pages and our social media presence are more effective ways of answering customers' product & project technical Qs. Simply shutting down the forum server is going to return thousands of 404s for forum.xxxx.com, which I can't imagine would be helpful for the SEO of www.xxxx.com even though my understanding is that subdomains are sort of handled differently than the main site. We really tremendously on natural search traffic for www.xxxx.com, so I am loathe to make any moves that would hurt us. I was thinking we should just keep the forum server up but return 410s for everything on it, including the roughly ~3,000 indexed pages until they are removed from the index, then shut it down. The IT team also gave the option of simply pointing the URL to our main URL, which sorta scares me because it would then 200 and return the same experience hitting it from forum.xxxx.com as www.xxxx.com, which sounds like a very bad idea. (Yes, we do have canonicals on www.xxxx.com). In your opinion, what is the best way to handle this matter? Thank You
Intermediate & Advanced SEO | | jamestown0 -
ECommerce SEO for product categories and sub-categories
Hello everyone, We run a Magento store, and I have a general question about SEO-eCommerce. We recently launched a new site where we've modified the menu navigation for product categories. So let's say in the past we had a main category called 'Jackets' in the top navigation bar, and once you were on the jackets page you had a few subcategories to choose from. On the new site, we reworked the navigation bar in order to get our customers there in fewer clicks. So right away in the top bar, the customer can click 'Casual Jackets', 'Leather Jackets' and 'Winter Jackets'. We no longer have an internal link to the parent category 'Jackets'. Now here's the question:
Intermediate & Advanced SEO | | yacpro13
-Do I 301 redirect 'jackets' to one of the sub-categories of my choosing?
or
-Do I keep the main category 'jackets' even though we don't actually link to it internally? I see pros and cons for both, and I'd like to proceed in the way that will be most beneficial from a rnakings point of view for all jackets categories. Thanks!0 -
What's the best way to deal with deleted .php files showing as 404s in WMT?
Disclaimer: I am not a developer During a recent site migration I have seen a bit of an increase in WMT of 404 errors on pages ending .php. Click on the link in WMT and it just shows as File Not Found - no 404 page. There are about 20 in total showing in webmaster tools and I want to advise the IT department what to do. What is the best way to deal with this for on-page best practice? Thanks
Intermediate & Advanced SEO | | Blaze-Communication0 -
Google and JavaScript
Hey there! Recent announcements at Google to encourage webmasters to let Google crawl Java Script http://www.googlewebmastercentral.blogspot.com/2014/05/understanding-web-pages-better.html http://googlewebmastercentral.blogspot.com/2014/05/rendering-pages-with-fetch-as-google.html We have always put JS and CSS behind robots.txt, but now considering taking them out of robots. Any opinions on this?
Intermediate & Advanced SEO | | CleverPhD0 -
1 Ecommerce site for several product segments or 1 Ecommerce site for each product segment ?
I am currently struggling with the decision whether to create individual ecommerce sites for each of 3 consumer product segments or rather to integrate them all under one umbrella domain. Obviously integration under 1 domain makes link building easier, but I am not sure how far google will favor in rankings websites focussed on one topic=product segment. Product segments are medium competitive.Product segments are not directly related but there may be some overlap in customer demographics- Any thoughts ?
Intermediate & Advanced SEO | | lcourse1 -
Whats the best way to revive a directory that was 301'd and now I want to remove that?
Last year i 301'd one of my directories on my site, pointing everything to a different directory. Long story short I am going to sell this product line again and would like to just remove the 301 to that original directory, but I am reading that the 301s are also cached in most browsers for a long time. Has anyone successfully done this and if you did what was it that you had to do? Thanks Mike
Intermediate & Advanced SEO | | SandyEggo0 -
Best practices for handling https content?
Hi Mozzers - I'm having an issue with https content on my site that I need help with. Basically we have some pages that are meant to be secured, cart pages, auth pages, etc, and then we have the rest of the site that isn't secured. I need those pages to load correctly and independently of one another so that we are using both protocols correctly. Problem is - when a secure page is rendered the resources behind it (scripts, etc) won't load with the unsecured paths that are in our master page files currently. One solution would be to render the entire site in https only, however this really scares me from an SEO standpoint. I don't know if I want to put my eggs in that basket. Another solution is to structure the site so that secure pages are built differently from unsecured pages, but that requires a bit of re-structuring and new SOPs to be put in place. I guess my question is really about best practices when using https. How can I avoid duplication issues? When do I need to use rel=canonical? What is the best way to do things here to avoid heavy maintenance moving forward?
Intermediate & Advanced SEO | | CodyWheeler0 -
Best way to re-order page elements based on search engine users
Both versions of the page has essentially same content, but in different order. One is for users coming from Google (and google bot) and other is for everybody else. Questions: Is it cloaking? what will be the best way to re-order elements on the page: totally different style sheets for each version, or calling in different divs in a same style sheet? Is there any better way to re-order elements based on search engine? Let me make it clear again: the content is same for everyone, just in different order for visitors coming from Google and everybody else. Don't ask me the reason behind it (executive orders!!)
Intermediate & Advanced SEO | | StickyRiceSEO0