Promoting a Facebook Contest
-
Hi, Mozzers-
I'm running a contest for a client of mine via Facebook - http://www.facebook.com/barrettmoving. The prizes are great an iPad2 and an iPod Touch! The contest is pretty cool too. Basically it's a papercraft / travel thing that appeals to a wide range of people. Anyway, here's my question - I've started promoting the contest via social media, the website, online contests...like to get to promoting it on relevant blogs too. I'm in the beginning stages.
Any other ideas? Has anyone had luck with PPC or FB ads?
Thanks in advance!
LHC
-
oh! and if you do a steller job...they will call you to move out...engaged clients perhaps...
-
maybe, since it's back to school time and the kids are hearding back to school..A "Free Local" move maybe another option instead of an Ipad2 that they may have anyhow...Cause moving stinks...and Free moves rock the heeezy...
-
Hmm...remove the "gate" - interesting idea! The demographic is mainly families, women, more affluent (can afford pro movers), etc.
Thanks on the music! Just getting ready to play a gig tonight!
Lisa -
Thank you! Yes, definitely promoting to their current/past clients via email marketing - good idea!
-
You are a moving company? How about some olde school outreach...
do you have a mailing list of past clients (or even better if you use a service like mailchimp)..get buzz out about the contest.
piggy back your print ads with info about the ipad2 giveaway.
Dont forget to convert vistors into page "like"s
Good luck
-
Hi
Lovely idea with the papercraft, if a bit of a longwinded explanation in the video. Id give FB ads a go with a small budget
I am struggling to identify the target market tho, from the ad - so its hard to suggest specific avenues when its quite nebulous to me
I dont like the gated "like" before people get access to the papercraft. I would make that bit as open as possible for added reach and just ask them to like when they upload the video or to see oter peoples videos. To get around the gate, maybe identify some big blog people in the space and send them your papercraft with a personalised request to make one
Would love to see a seomoz post on how well this did for you after its finished.
like your music btw
-
I've used Facebook ads in the past to promote a contest. They were very effective in driving people to the contest; however, I'm not sure how many people were actually truly engaged with my company at the end of the day. The last big giveaway we did, I chose not to run Facebook ads because it didn't make sense for the type of giveaway I was running in that I couldn't figure out a direct benefit of paying Facebook for people to enter something they could enter for free.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to rip benefits of Facebook Group likes and shares?
Hi guys. So, here is the question/task I'm battling for several days: As you know, you can't share as a company page in facebook groups. However, you can on other pages. If I share on other page, and people like my post, I can invite those people to like my page, no problem there. However, if I want to share a post in FB group, I can only share as myself, and whenever people like that post, they like a post of me as a person, therefore I can't invite them to like my page, unless I add them as a friend (which is not the best scenario really). The same question goes towards when someone shares a post. So, what is the best way to get some benefits from people I can't invite to like a page directly? Thanks!
Social Media | | DmitriiK0 -
Spammy Facebook Page Penalty
In general search, I've noticed a handful of businesses who's facebook pages outrank their websites by a lot. Whenever I've looked into it, usually the FB pages have a bunch of spammy links, whereas the website (that isn't ranking well) doesn't. However, I am curious of two things: 1. Are FB pages like the ones I'm describing somewhat "immune" to penalties because their DA is so high? 2. Does this strategy end up hurting the business's website, if there's a link to it from the spammy FB page? Thanks, Ruben
Social Media | | KempRugeLawGroup0 -
Exporting Facebook Page Likes
Has anyone found a work-around to export the entire list of people how have liked your page? I know this has been on-going problem for people, but I'm hoping someone here discovered a secret method they'd like to share...please. Thanks, Ruben
Social Media | | KempRugeLawGroup0 -
Facebook Businees page or personal account?
Buon giorno 🙂 With more & more clients creating facebook pages theyve no idea wether they should create a personal account or a business page and neither do i. One question: Is this https://www.facebook.com/Natureflex a business facebook page or a personal account & how can you tell? Grazie,
Social Media | | Nightwing
David1 -
Content Marketing - what to post on their facebook page
Hello, I'm doing content marketing for an article that is helpful in our industry. When I'm building a relationship with a website, on Facebook I first like their page. Then, I'm liking and sharing a couple of recent posts that stand out and are related to our site. Should I read their recent blog posts and comment on their facebook page thanking them that what I read was helpful while posting a link to their blog post? Or should I post something else on their facebook page? Or should I not post on someone else's facebook page? Thanks.
Social Media | | BobGW0 -
How can I track on my facebook page shared links without using short url redirect service?
Hi, I wondering how can I track and analyze on all my shared links in my facebook business page without using short url redirect service like: “Tiny” url or “bitly”? Thanks in advance.
Social Media | | JonsonSwartz0 -
Adult dating site. How can I get people to share content on facebook or google plus..
I am working on http://www.top-10-dating-reviews.com an adult dating review website. I want to build a presence on social networks so have set up twitter, google plus, and a facebook page. As I understand it retweets, like, shares etc... Play a significant part in seo. Therefore I want to get as many shares etc as possible. My initial idea was to create a fan page on facebook and pay to promote it on facebook gaining likes on the fan page. Will likes on the fan page impact the main site? I would imagine not? However I can see how someone visiting the main site and liking a post would have a positive effect on rankings. The problem I've come into is facebook won't run the ads as the page is adult so they won't accept paid ads. If I add a post to the facebook page how can I get it in front of people to share or like it? Equally how can I get google plus shares? I'm new to social and am unsure of how I should proceed? Especially as facebook considers the page adult. Finally how important is social. I've read it can get short term wins and optimised posts can appear at the top of search results but don't stay there long. Link building is still the long term strategy?
Social Media | | SamCUK0 -
Does promoting a new page on twitter/facebook help it get indexed faster?
I know this probably won't matter much to people who get crawled on a regular basis, but for those of us who don't, does promoting a new page on social media help it get indexed faster with google? My site rarely gets crawled, but I've recently been adding new content. When I add new content I started to promote it on facebook/twitter and I do get minimal traffic from it. I noticed that a couple of the pages seem to be indexing quicker than pages normally do for me, although I'm not sure if it's because I recently migrated to WP or what..? I know T/FB are no follow sites, but is there a chance that promoting a page may contribute to the pages getting indexed? Thanks for any insight you can shed on the matter. It's more for curiosities sake than anything else. Pete S.
Social Media | | psokoloski0