Does SEOmoz have a keyword visibility report / tool?
-
Know of a tool where I can show the overall success of a set of keywords, us vs. the competition? A visibility report where a #1 ranking is worth 30 points, #2 is worth 29, so on and so on down to #30 worth 1 point, outside of the top 30 is worth nothing. (something like this).
Trying to show an overall visibility scorecard, not sure if I can do it here or with some other tool. Didn't see it on Raven.
Thanks!
-
There are different names around this concept - search visibility, web visibility, keyword visibility etc. Ideally you want a tool that will quantify your website's "visibility" for a particular set of keywords or niche.
Any such tool or report would take not only keyword volume into consideration, but also weight based on rank. Because of what we know about click-through rates, positions 1-3 are much more valuable that position 25. In fact, SEOmoz doesn't rank keywords past position 50 because the return on investment for webmasters past that point is almost nil.
Google Analytics tries to provide some of this data in their SEO Reports, but the information doesn't include competitor data, and is an estimate at best.
The best "out-of-the-box" tool, to my knowledge, is the visibility score offered by Advanced Web Rankings.
Perhaps a better, and free, way to get this information is laid out by Ben Estes in this post about Defining Your True Competitors. Requires a bit of Excel wizardry, but it's an excellent method.
SEOmoz is constantly updating it's Rank Checking capabilities. If this is a feature you would like to see, I encourage you to fill out the survey located at the soon-to-be-replaced Rank Tracker, or submit a vote at the feature request forum.
Further Reading: Search Engine Visibility as a Metric
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using Keyword Tool Results
I love the keyword tool for giving me direction and helping to prioritize. My question: Once I have the prioritized keywords, do you recommend having a page for each of the top keywords, using the keyword as the page name? Or is it better to sprinkle the keywords into existing pages? Thank you.
Moz Pro | | bhsiao0 -
Getting my top keywords separated out in SEOmoz reports
I am using the standard functionality to produce weekly Moz reports. There does not seem to be a setting to show rankings of my most important keywords. It would be nice to have those high-level keywords on the first page. For example, I have 200 keywords in an account. I want the report to show on a page my 10 most important keywords. Is there a way to set up a Label to my keywords in order to product a report page just for those keywords?
Moz Pro | | clicktoshop0 -
How to track all domain keywords?
Hello, lets say I have domain www.example.com I want to track rankings of www.example.com/product and www.example.com/anotherproduct with different keywords, so do I have to set up 2 different campaigns? Or is it possilble to track whole root domain with paths? Thanks!
Moz Pro | | Rokas0 -
Tracking 1000 Keywords / 5 Competitiors
What's the best way to track 1000 keywords for a website along with monitoring how the competition ranks for the same set of keywords. We love the SEOMoz Tools but would love to see what else is out there using which I can pull weekly reports maybe of our rankings along with those of the competition.
Moz Pro | | NakulGoyal0 -
Seomoz research tools question for inbound links
What is the best seomoz tool and or indicator within a tool for checking on a link (directory or article site) to evaluate whether or not you would actaully want a link from them? Any way to see if google penalizes them for there tactics or if that can hurt me by them linking to me or whatever? I am at the beginning of a link building mission, but want to ensure that I do it methodically and correctly as possible based on the combines wisdom of this community. Thanks for your help, Steven
Moz Pro | | sfmatthews0 -
Seomoz suggetions implemented but keyword rankings dropping.
We have been with SEOMOZ for just a couple of weeks now. We impemented all the recommendations made in page analysis and crawl errors but since making changes we have started to fall in ranking for these keywords. Should we undo all his work or sit it out. Why would our rankings fall if these changes are for the better ? Thanks
Moz Pro | | Yorkie0 -
SEOMoz Keyword Limit
I am trying to add keywords to my SEOMoz campaign and it says I have reached my 300 KW limit eventhough I have only added 1 word! Any suggestions? uwt2V
Moz Pro | | theLotter0 -
Keyword Update More Frequent?
I think it's extremely important to be aware of any change in ranking ASAP is there any way to have SEOMOZ Pro update more often than once a week?
Moz Pro | | montage0