Our site being outranked by competitors with lower "moz" scores - due to on-page SEO?
-
Howdy,
Our SEO efforts are doing well, but for a few keywords it seems we cannot budge one of the competitors sitting in spot #1. Through some competitive analysis I've noticed that our website has a much higher mozRank with regards to both page and domain compared to the current #1 spot.
My question is what kind of factors could be the issue as to why we are still being outranked. Is it simply a case of poor on-page SEO at this point or should I be taking the mozRanks with a grain of salt.
-
Definately a good point by costume
-
I am having the EXACT same issue with several of the sites I manage. One thing I found is that the "Social Signals" (i.e. Tweets, Likes, +1) for our competitors are almost twice ours. You many want to compare social signals.
-
MozRank and domain level MozTrust are great indicators for how a site 'should' perform, however you need to bear in mind that google's index is much, much larger than linkscape and therefore, MozRank is only an indicator. There could be lots of sites that google know about but that are not in linkscape that may explain your competitor's advantage.
Google also have other ranking factors and may be disregarding some of your site's links for example because they don't recognise them as good sources.
Aside from this there are many factors including the content which you mentioned. You'll need to produce high quality content now that Panda is on the scene.
-
Things to also consider are user metrics, how a user responds to your site, such as bounce rate and non measurable factors such as trust.
-
mozRank is a great indicator how you fare against your competitors in terms of external links and it's rank is based on the link quality of the links. Google's SERP algorithm goes way beyond at just looking at the external links and I recall Matt Cutts saying that there are over 200 factors in the algorithm.
-
mozRank, DA, and PA are just measurements. Generally having higher scores for all three are a good indicator that you should rank higher...however in my own experience it took months for this site
Seattle Painting to take over the number one spot from http://www.seattlepainting.com/ for the keyword "seattle painting" despite the fact that all three metrics favored the first site; in a very lopsided way. I believe Google grandfathers in a site if it has historically remained in the top spot....a "grandfather effect"
Be patient, build good links, create compelling content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Cant find any keyword for my site
I searched for keyword rank for shoreloop.com but couldn't find any. What could be the problem?
Competitive Research | | killerseo20200 -
What are some good SEO tactics to defend our position against an upcoming competition in a near monopolistic market?
I'm doing SEO for a medium sized client whose area of business is targeting a very niche audience, in an almost monopolistic market. We're currently in top 3 ranks in our head terms. However, market research has indicated the threat from an upcoming competitor. The competitor is relatively larger and is well established in other countries. Is there something I could do from my end to defend/maintain our current position?
Competitive Research | | iQuanti0 -
What One SEO Metric Would You Choose?
If you had to choose one SEO metric to measure a site's SEO performance what would it be? I know you shouldn't use one metric, but lets say you had 10 seconds to assess how well a site was probably doing from an SEO perspective. What metric would it be? *I also asked this question on the inbound forms.
Competitive Research | | eyeflow0 -
Traffic Data for Competitor Subdomain
Does anyone know of a way to get monthly visitor data for a subdomain that I do not manage? I would normally use SEMRush or Compete, but they only provide domain level data.
Competitive Research | | dsinger0 -
Any Tool for Tracking Domain / Page Authority Growth?
Is there any tool available in the market where there is a ranking list of fastest growth in Domain and Page Authority? I launched a job site 8 months ago and I am curious to see what % of websites (not just job specific) have experienced faster growth in a similar time frame in Domain and Page Authority to get a sense of what may have been accomplished. thank you very much,
Competitive Research | | knielsen0 -
How to track seo campaign success fully?
Hi All, What are the best ways to track a seo campaign successfully, other or including Google Analytic?
Competitive Research | | ITRIX0 -
Wondering why my site ranks well for one page and not another.
Customers mainly find our site from searching very specific part numbers on google. My site is launch3telecom.com. Take for example these two parts:
Competitive Research | | launch3
MT500A-81015 MR050-81045 Search only those parts in google - we rank 3rd for one of them and don't rank at all for another. Is there any way to check backlinks pointing to those pages? We even show up before big sites like ebay and such on one of them. Can anyone help me understand this?0 -
Site Ranks Better than Comp...but why?
My site is ranking better than some of the competition sites even though the Moz Rank and Moz Trust are lower, anyone know why?
Competitive Research | | CalgaryRealtor390