Duplicate Product BUT Unique Content -- any issues?
-
We have the situation where a group of products fit into 2 different categories and also serve different purposes (to the customer).
Essentially, we want to have the same product duplicated on the site, but with unique content and it would even have a slightly different product name. Some specifications would be redundant, but the core content would be different.
Any issues?
-
Great input -- and #2 is exactly what we are planning. This all came up because of User Experience and I wanted to confirm we were not missing anything from the on-site technical seo end.
Really we're talking about a different product that has the same price and possibly some of the same images and specs.
Thanks!
-
We sell a group of products that people search for in a variety of ways. They might use a formal term as the keyword, a slang term, an archaic term or an ignorant term. We have separate pages optimized for each of these as the populations of people who use these various terms range from hillbillies, to average people, to geezers like me and on to industry professionals.
-
Hi SEOPA
A good question. I can see two main options for you;
**1) **Have 1 physical home in a chosen category on your website for the product. List the product in the other category though point the URL of the menu item/link to the other category where it physically sits. So 2 separate listings for the product, though only 1 physical landing page for it. No duplicate content issues here, simply an extra navigation path which can benefit usability as the product fits within more than 1 category.
An example that I can relate to your question with regards to this option; on a site that I work with, we have 'buy to let insurance' under a property category and 'landlords insurance' within a business category. It's the same product, with the business category listing pointing to where the page actually sits, which is within the property category. This benefits visitors as the product applies to both property insurance and business insurance, this method aids user experience & easy navigation.
**2) **You've kind of answered this one already. The 'similar' product would have a Different Name within each category, with unique content. The product would be geared towards different audiences, so essentially, two different products both with unique content. So long as the navigation is clear and obvious for your visitors as to which one to view, I can't see any issues with this, other than page maintenance (am guessing there would be changes to make to both pages from time to time as the product changes/develops).
With this second method, you could potentially gear each product page towards different primary keywords, if indeed that's appropriate to do so.
- So either option can work well. Focus on the User Experience first and foremost, get that right, then optimize your chosen option for search.
Hope that helps,
Regards
Simon
-
Different content = smooth sailing. Make sure that your meta content is also different and you're safe.
-
No issues as long as it is done properly.
Let's say the product is an "energy booster". You make a web page and market the product as such. Now this same product is also marketed as a "weight loss" pill. Both products have the identical ingredients, manufacturer and health warnings but they offer different labels, descriptions and listed benefits. These would be seen as two unique web pages if they contained unique supporting content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content above the Fold, or Below
Hi, I have an ecommerce site with several categories that I consider good landing pages. In order to get better search results I add content to these pages, usually above the fold, then after the content products are listed. Example:https://www.carburetor-parts.com/Carburetor-Kits_c_568.html I worry that customers get to the page and since they don't see the products above the fold, they move on. Should I be putting content in the footer instead of the header and if so how does that effect SEO? This has been bugging me for a long time. Thanks
On-Page Optimization | | MikeCarbs
Mike0 -
Duplicate content - "Same" profile-information
Hi, I own a casting website with lots of profiles. Some of these profiles only typed in their firstname, email and age, when they registered on the site, and they haven't added more information ever since. From Crawl Diagnostics, I can see that there is "lots" of these profiles, which looks exactly the same (only showing age and firstname), allthought they are not the same. I could add which day the profile were created on the site, to maybe avoid these "duplications". The email will always be hidden. Or, how big an issue is this? Crawl Diagnostics tells me, that there is around 200 of these, and they are "marked" as High Priority. Any ideas on what to do? /Kasper
On-Page Optimization | | KasperGJ0 -
Magento - How to avoid duplicate content on products that span different sites.
We have 4 Magento store fronts that operate out of the same backend. Is there any way to safely have products that span multiple stores without getting a duplicate content penalty? thanks!
On-Page Optimization | | Shop-Sq0 -
Blog on server or embedded? Duplicate content?
Wondering what would be best in terms of SEO. Should I install some blog software actually on the website or can I just embed say a blogger.com blog? if I did that would they consider it duplicate content?
On-Page Optimization | | Superflys0 -
Any issue with my On page SEO
Kindly review my website and let me know if there is any issue with On page or I am missing anything? Home page - http://www.ayurjeewan.com Deep Page - http://www.ayurjeewan.com/natural/divya-triphala-churna/
On-Page Optimization | | MasonBaker0 -
What to do when writing unique product descriptions is impractical?
Hi Guys, Obviously in an ideal world all product descriptions would be high quality and unique. But do you ever have a client who you know they'll be totally impractical for? For example, one of my clients is a niche book store with 10,000s of products. There are only two members of staff. They currently C+P the blurb. I would love to recommend that they write unique copy for all their books, but considering the books have a low retail value and a fairly short shelf life, I doubt that unique descriptions would be worth the ROI. My initial thoughts are: Identify the high priority books/best sellers and write new product descriptions for them Encourage more customers to leave on-page product reviews Can anyone recommend any better solutions?
On-Page Optimization | | gcdtechnologies0 -
Duplicate Page Content Issues
How can I fix Duplicate Page Content Issues on my site : www.ifocalmedia.com. This is a WP site and the diagnostics shows I have 115 errors? I know this is damaging to my SEO campaign how do I clear these? Any help is very welcome.
On-Page Optimization | | shami0 -
Where to Put Content For Product Pages - How To Structure Website?
Currently we have 300+ products. We do not have a CMS or Ecommerce site at the time being for certain reasons. Currently our site is set up with content on almost every single page. The main catagory page, explains everything on the main page, then our products page has a lot of text too. But right now, it seems as if our main pages are only ranking. In the near future I will be using a cms and purchasing a template. I noticed most Ecommerce style websites have just the product with the name and price, then when they click on the product it brings you to that page with a brief product description and some photos. My question is, does each page need content? Or can just the product page itself have content? For example, say we have a link to SHOES. Then the shoes page displays dress, casual and athletic. Then the athletic page brings you to a page with, running, tennis, cross training shoes, and so forth. Is it best to write content on this main catagory page? If so, how much? Or should we focus on putting content on the actual page of the individual product? Along with pictures and specifications? I know Content is Key and we are doing pretty well at that, however, I am starting to wondering if we have to much content or too similar content. What is the best structure to try and recieve GREAT organic rankings?
On-Page Optimization | | hfranz0