Press Release for INFOGRAPHICS
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So what would you guys say is the best way to market a infographic and get as much exposure to it as possible. The main goal is to get backlinks from blogs and somewhat of social buzz on twitter and facebook. So would anyone suggest doing a Press Release for infographic? And if so, does anyone have any suggestions on which press release site to go with?
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Would you know a way to find bloggers that talk about infographics via Google?
Or if theres a specefic site besides the major ones like visual.ly ?
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I have been researching the use of Press releases as well. Seems that there is not a lot of juice to be gained for the expense. The advice by Keith seems good. I like the IG concept and am learning more and more about their potential, seems like a badge with much more distributional potential due to the embedded content.
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Totally agree with Keith on this one.
Press releases is not a suitable channel for infographics. It makes it way too obvious that you are trying to get links.
I'd also recommend a structured outreach to blogs.
Best,
thomas
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I've done a few IG's and an effective strategy is to develop a hit list of blogs and websites that are relevant to your topic, then contact each one with a brief explanation of the infographic and why it's relevant to their audience. Track responses in a spreadsheet and follow-up with folks you haven't heard from 5-7 days later. Keep emails brief, friendly and professional and craft a compelling headline that isn't spammy.
The most important part of the IG is the embed code. Provide it in the emails you send out so people can easily grab it and post to their site/blog. Also, create a page on your site (make sure you post the IG on your site first so Google credits you with the content) that includes the embed code. When people post using the embed code, the result should be your IG, anchor text link back to your site and a link for "Place this graphic on your site". Also, don't forget to register the work on Creative Commons.
Here's a recent example of how it works: http://540seo.com/are-online-reviews-killing-your-business
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