Is this SEO correct?
-
Please view website http://www.staddonsbeds.co.uk. In the footer is the keywords the client is aiming for. These pages have been created separately to the sitemap. Is this tactic and pages white hat seo or is this considered black hat seo such as gateway pages?
Could you please confirm
Thanks Paul
-
Thanks for your input on this matter been very useful
Thanks again
-
I like to build brands. If I have a site at http://www.staddonsbeds.co.uk with a name Staddons Bed Centre then I provide relatively little content on the home page and focus on my brand name, Staddons Bed Centre.Your site says "since 1919" so I have to think if they been in business 90+ years they have built some brand traffic.
The internal pages would then focus keywords such as /beds-nottingham
I also strongly prefer clean URLs so I would drop the .htm extension. where possible.
-
Thanks for this Ryan. I have just taken over on this site so I was checking things over and you have confirmed my thoughts. Very much appreciated.
One last question of your opinion
For your main keyword would you target this on the home page or like a seperate page such as beds-nottingham.htm
-
Yes, you understand perfectly.
I took a look at your page and it is improved. There are additional improvements you can make. For example, your target phrase is "Buy beds online". It is your title and H1 tag, but you should use it at least once in your content. Presently the phrase is not used at all on the page.
You offer the following text snippet: "Our advice, wide range of products and delivery service make buying a bed....." Perhaps you can tack on the word "online" after "bed" so a form of the phrase appears once on the page. Ideally you would like to expand a bit and have an exact phrase match once and then perhaps add variations.
-
Thanks for your reply
-
Hi Ryan
So what you are saying is that a keyword should only be targetting for one page so with the tactic being used at the moment the two pages are conflicting with each other and might not be getting the best result.
Are you able to view the site again and see if the changes been made are better.
Thanks again
-
They just look like footer links to me?
-
Thanks
-
Hi Ryan.
Thank you for replying and your notes. Very much appreciated
Paul
-
This is not blackhat
-
Hi Paul.
Black hat SEO occurs when a site attempts to manipulate search rankings through tactics which do not benefit users but are intended solely for a ranking benefit. These tactics violate search engine (i.e. Google) policies.
What I see on the web site you shared is a normal web page with a footer which has links to other pages on the website. What exactly are you concerned about being black hat?
Site owners are welcome to add footers to their site's web pages. Those footers are allowed to have links to other pages on their site. Am I missing something?
On a separate note, I would share the page is not optimized very well for SEO. The page title is "Beds Nottingham | Buy Beds Online | Staddons Bed Centre Nottingham". Ideally you want to target one or two terms for a page. Three is stretching your ranking ability quite thin. Additionally, the title indicates which keywords are the focus of your web page; accordingly, you are indicating "Beds Nottingham" is a focus of this web page. In your footer "Beds Nottingham" is being used as anchor text to another page. This dual use of the same keyword sends a mixed message to search engines. Which page from the site should be listed when a user searches for "Beds Notthingham"? Your home page or your /beds-nottingham page?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain SEO
Hi, May I know for the keyword "engagement rings" which domain is the best in term of SEO perspective? www.engagement-rings.com www.engagementrings.com 3)www.engagement_rings.com Thank you
White Hat / Black Hat SEO | | KINSHUN1 -
How much value does these have on SEO?
how much value doesn't having an address a phone numbe an https rather than http i appreciate any help.
White Hat / Black Hat SEO | | BobAnderson0 -
Black Seo --> Attack
Hello there, Happy new year for everyone, and good luck this year. I have a real problem here, I saw in MOZ link history that somehow the "Total Linking Root Domains" is growing from a medium of 30 - 40 to 240 - 340 links and keep it growing. I guess somebody make me good joke, cause i did not buy any link :)) even cn, brasil, jp links, my store is from Romania. How I can block these links I think google will make me bad instead. What should i do? Thank you so much. With respect,
White Hat / Black Hat SEO | | Shanaki
Andrei 0tYg1wB.png0 -
Best Component For Joomla! SEO
For all of you who have experience with Joomla! Is there a decent SEO component or plug-in that works in Joomla!? For example there is Yoast SEO Plugin for Wordpress, Beanstags for Drupal, and many others. What are a few good ones or even one good one for Joomla!? Thanks James Chronicle
White Hat / Black Hat SEO | | Atlanta-SMO0 -
Advanced Outside Perspective Requested to Combat Negative SEO
**Situation: **We are a digital marketing agency that has been doing SEO for 6 years. For many years, we maintained exceptional rankings and online visibility.However, I suppose with great rankings comes great vulnerability. Last year, we became the target of a pretty aggressive and malicious negative SEO campaign from another other SEO(s) in our industry - I'm assuming they're competitors. Overnight, there were 10,000+ links built on various spam domains using the anchor text: negative marketing services poor seo butt crack kickass ... and more (see attached image) The issue we face are: Time Investment - Enormous investment of time and energy to contact each web admin for link removal. Hard to Keep Up - When we think we're getting somewhere, new links come out of the woodwork. Disavow Doesn't Work - Though we've tried to generally avoid the disavow tool, we've had to use it for a few domains. However, it's difficult to say how much effect, if any, it's had on the negative links. As you can imagine, we've seen an enormous drop in organic traffic since this all started. It's unfortunate that SEO has come to this point, but I still see a lot of value in what we do and hope that spammers don't completely ruin it for us one day. Moz Community - I come to you seeking some new insight, advice, similar experiences or anything else that may help! Are there any other agencies that have experienced the same issue? Any new ways to combat really aggressive negative SEO link building? Thanks everyone! UUPPplJ
White Hat / Black Hat SEO | | ByteLaunch0 -
Is this a clear sign that one of our competitors is doing some serious black-hat SEO?
One of our competitors just recently increased their total external followed looks pretty drastically. Is it safe to say they are doing some pretty black-hat stuff? What actions exactly could this be attributed to? They've been online and in business for 10+ years and I've seen some pretty nasty drops in traffic on compete.com for them over the years. If this is black-hat work in action, would these two things be most likely related? Wh10b97
White Hat / Black Hat SEO | | Kibin0 -
Search query for SEO Brisbane
Would love to get some opinions on the latest Penguin 2.0 update and how on earth the #1 rank is #1 ranked, very, very peculiar... http://www.google.com/search?gs_rn=14&gs_ri=psy-ab&pq=sila&cp=8&gs_id=10&xhr=t&q=seo+brisbane&pf=p&client=safari&rls=en&sclient=psy-ab&oq=seo+bris&gs_l=&pbx=1&bav=on.2,or.r_qf.&bvm=bv.47008514,d.aGc&biw=1300&bih=569 Any and all theories welcomed and appreciated. Thanks, Mike
White Hat / Black Hat SEO | | MichaelYork0 -
Is my SEO strategy solid moving forward (post panda update) or am I doing risky things that might hurt my sites down the road?
Hey all, WIhen I first started doing SEO, I was encouraged by several supposed experts that it was a good idea to buy links from "respectable" sources and as well make use of SEO experimentation offered on Fiverr. I did that a lot for the clients I represented not knowing if this was going to hurt. But now after the latest Google shift, I am realizing that this was stupid and thus deserving of the ranking drops I have received. In the aftermath, I want to list out here what I am doing now to try to build better and stronger rankings for my sites using white hat techniques only... Below is a list of what I'm doing. Please let me know if any of these are bad choices and I will immediately dump them. Also, If i am not including some good options, please let me know that too. I am really embarrassed and humbled by this and could use whatever help you can offer. Thanks in advance for your help... What am I doing now? *Writing quality articles for external blogs with keyword links back to sites *Taking the above articles and spinning them at SEOLINKVINE to create several articles *Writing quality articles for every site's internal blog and using keywords to link out to other sites that are on different servers - All articles are original, varied and not duplicate content. *Writing quality, relevant articles and submitting them to places like Ezine *Signing clients up for Facebook, Yelp, Twitter, etc so they have a social presence *Working to fix mistakes with onsite issues (mirror sites, duplicate page titles, etc.) *Writing quality keyword-rich unique content on each page of each site *Submitting URL listings and descriptions to directories like JoeAnt, REALS and business.com (Any other good ones that people can recommend that give good link juice?) *Doing competitive research and going after highly authoritative links that our competitors have That is about it... HELP!!! Thanks again
White Hat / Black Hat SEO | | creativeguy0