Link Building in non-competitive industry
-
Hello,
My client's home page is targething 2 keywords - one at 43% difficulty (SEOMoz Keyword Difficulty Tool) and one at 50% difficulty.
I want to link build for this person, but I analyzed the top 5 competitors and there is no resource section on any of the sites. We want to write 20 articles for our site.
So there's no people linking to content that I can find. This messes up my link building because I always make targeted content on the subject that people are already linking to
How do I link build in this case. Nothing stands out as something I could do with my site for link bait.
Thanks!
-
If there isn't a lot of competitiveness, there may be no need to build links? A comprehensive guide/article might already do the trick? Have you tried adding the articles to the site already? Targetting the keywords on the articles' pages in stead of the home page? You might already rank?
So you analyzed the 5 competitors and they don't have any resource sections on their site? Why not try the rest of the web with the query: "the keyword you are building links for" allintitle:resources or allintitle:list or allintitle:blog or something similar?
-
I know that it may be on the gray hat SEO side, but utilizing blog posts with signatures targeting each of those keywords in a staggered format (i.e. johnnie widgets {a href=www.yoursite.com"} for one post and johnnie fidgets {a href=www.yoursite.com"} with the alt text) may be one way to start building importance for those keywords, especially on a national search scale.
The only downside (yes, as always there is one) it'll take some time to get them indexed, but you can keep a weekly track of them in GWT and OSE to see if they are follow or nofollow. That'll help guide you in a way, but I digress, you may also want to write unique articles and have them posted on a blog (or blogs!).
Finally, have you asked for a link exchange? I know it may be tough, but some people are kind enough and you may only get 1 out of 10, but hey, that's 1 more! Just be sure that their DA or PR is higher than yours!
Good luck Bob!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Building where link building is dead. Latest tactics in a land of content.
Hello, What is your latest link building techniques considering manual link building is basically dead, and you should really build good content to drive results. Link building has really become less important. It seems to be much more 10X content now. What would you recommend for basic link building considering this besides the 50 first Links video by Rand, which is excellent. Thanks, Bob
Link Building | | BobGW0 -
Best way to contact webmasters for link building
So I have my list of domains and contact information for link building. What is the best approach to contact webmasters to link build? Is there any standard way to ask them to add my link on their page? Does anyone have a generic boilerplate email?
Link Building | | BrandmanU1 -
Reputable High Quality Link Building Company
Hi We are looking for a reputable high quality link building company. Can anyone recommend any and how much would we expect to pay? Thanks Andrew
Link Building | | Studio330 -
How do I find and can I trust link building companies
I'm finding it hard to build quality links. I don't want to employ a link building company as I can't find anyone I can trust. I also don't know what is a realistic rate of pay for link building work.
Link Building | | mark_baird0 -
How do you put together a link building strategy?
I know after all the Google changes link building is different than it used to be. How do I put a link building strategy together that I can understand and follow? I have fixed most of the crawl errors and my site is still low on the search for most of my targeted keywords. Is link building the answer? Or are there other options I'm missing?
Link Building | | JHSpecialty0 -
Link Building Template
Hi all, I am looking to find an actionable, easy to use, link building template to be used by myself as well as across office/clients. Key subject areas for link building have been defined but I am keen to apply a template to past and future link building opportunities as I build on the link building tactics I have a number of link building targets e.g. form competitor analysis, existing links from websites and looking to reach out to amend their anchor text, prospect websites Does anyone have a good insight into categorising the different link building targets by sector? Many thanks Simon
Link Building | | simonsw0 -
Link building options...slim
I am in a smaller town and sell real estate. I have seen a lot of the competitors links and some of them are just blog commenting spam and things like that (although they are ranking well for certain terms and their links are coming from sites that have nothing to do with real estate.) I guess what I am trying to say is should I start going after links from other towns/cities in my state or should I go outside of my state and start looking for other links in other cities and states? I have bought my townstate.com from someone recently and it ranks highly for town,state. I am trying to find different ways to get to number one for my "town, state real estate". What would you do? Would you continue to add content once a week or so as well as build links? Thanks!
Link Building | | blake-766240 -
Market Samurai's Latest Link Building Tool
Hey, Would be interested to see everyone's opinion on the latest software form Market Samurai http://www.noblesamurai.com/as/video/3 It's basically an article spinning & syndication promising to be the 'biggest in the world'. Most things they mention in the video is quite contradictory to everything SEOmoz teaches about link building. What's everyone's thoughts about Market Samurai and their practices?
Link Building | | LukeyJamo0