Non-linked product short descriptions bad on ecommerce sites?
-
Hi,
I have a question regarding SEO for ecommerce:
Do you guys think it could be a bad thing to display non-linked short product descriptions of products on the home page and category pages? Can that cause cannibalism between different pages and non-optimal keyword targeting?
I have a shop of which it's homepage tend to rank for some unintended phrases.
Thank you,
E
-
Hello mrlolalot (nice name, lol!),
As you already mentioned, Stores Direct has suggested what is about the best way to handle this, which is to not link the short description text, but to use it to improve usability. To that I would add, try to work in a few keyword phrases that are optimized for the page on which the short descriptions appear, which shouldn't be difficult since they are appearing on a category page that is relevant to the type of product they describe. I would also mention one potential downside of showing short descriptions on category pages is that products that live in multiple categories could have their short description showing on more than one page. Still, I think the reward is bigger than the risk as long as you don't have the same products in more than a couple categories. If most of your products are in four, five, six... categories than you're going to have a pretty big duplicate content problem on your hands.
Also as you already mentioned, linking the short description isn't going to do you much good since you're linking the product title above it, which is probably a far-better link to have anyway, keyword-wise. Linking the title of a product is the epitome or relevant anchor text. And I'd stay away from nofollow linking any internal page on the site with the exception of perhaps cart and account type pages, which should be noindexed in the meta tag and/or disallowed in the robots.txt file anyway.
But to answer your question: Yes, it can be a bad thing to display non-linked short product descriptions on the home page and category pages IF you aren't using the keywords for which you want the home and category pages to rank; and IF you are showing that same short description on several pages (i.e. multiple categories and the home page). But I do like short product descriptions to appear on category pages for reasons Stores Direct explained in his first answer. So my advice would be to adjust the keyword use if you can, while addressing the duplicate content problem if that is an issue.
Sometimes with these established sites you'll find the category pages already ranking for the product-level keywords and you may worry that changing the strategy will cause the page to no longer rank. An example:
Your widget category might rank for Small Purple Widget because you have a short description on there for your Small Purple Widget product. The question then becomes: Does your Small Purple Widget page also rank? If not, why not? That is what you, your users, and Google all want to rank. Everyone wants the same thing so it should be simple to fix. And if they both rank, then there really isn't a problem UNLESS - your category page doesn't rank for its own keyword, at which point you should think about adjusting the short description text (if it only appears on that one page) or removing it (if it appears on multiple pages).
As always, testing is key. You can take them out and see what happens. It isn't that difficult to add them back in on most systems.
Let us know if we're not understanding your question correctly.
-
I get your point.
But, since the short description link would be pointing toward the same target as the products name (which naturally comes first) Google won't take that anchor text into consideration for the targeted page. Only the first anchor text counts.
Which means that having the product description link follow or nofollow will make no difference.
-
If you're working with existing short descriptions which contain the keywords the category page is targeting you don't want the short descriptions to link to the product - this is like putting up signposts telling Google that the product pages are all more relevant to the keyword than the category page. The trouble is this raises a usability issue because your site users may like clicking on the short description.
I'm just wondering if there's another way round this - would using "noindex,follow" on the short description links neutralise the cannibalisation issue while retaining usability? My hands on work is more with the content side of things than the technical, so I'm not certain how well this would work.
-
I definitely agree that would be the best way to use short descriptions, and it's definitely the way I would do it if I were to start from scratch.
But the problem that I have now is unfortunately an aged shop with thousands of product and with products short descriptions are fairly rich of (general) keywords.
Do you think I could see improvements by simply linking the short descriptions to the product page?
-
Can it cause cannibalism? It depends on the words you use.
We don't currently use short descriptions but it's a proposal that's on the table. I think that when it's done well it can add real value to site users, with potential to improve click-through from category pages. If we go ahead I won't be keyword stuffing those short descriptions - I'll be using them to differentiate different (but similar) products within a category and trying to work in references to the benefits and advantages of products. It's like the poster campaign for a movie - ideally you want a good image, a memorable title and a catchy strapline that gets you interested in finding out more.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ecommerce product page duplicate content
Hi, I know this topic has been covered in the past but I haven't been able to find the answers to this specific thing. So let's say on a website, all the product pages contain partial duplicate content - i.e. this could be delivery options or returning policy etc. Would this be classed as duplicate content? Or is this something that you would not get concerned about if it's let's say 5-10% of the content on the page? Or if you think this is something you'd take into consideration, how would you fix it? Thank you!
On-Page Optimization | | MH-UK0 -
Do https sites rank as well as http sites?
2 Questions: Question 1 - We currently have our entire site running on https (the http pages 301-redirect to the https versions). Assuming that the https pages load as quickly as the http versions, is it a problem that the entire site is https? The only official answer I've been able to find is this 2011 video where Matt Cutts basically says "I don't know" - http://www.youtube.com/watch?v=xeFo4ytOk8M Question 2 - Is there any problem with having half our site running on https only (with the http pages redirected), and the other half (our blog) running on http only (with all https blog pages redirected to the http versions)? Thanks in advance for any input! Justin
On-Page Optimization | | JustinClark0 -
Duplicate product information on ecommerce site
I am planning to launch an ecommerce website soon. There is no way to start with the original content for such a small startup like me. It's pretty expensive to get original content for 1000 (around) products. You know, there are a lot of other costs such as, software licences, modules, developer, designer fees, wholesale purchases, monthly subscription for services etc... This is what i am planning to do: Start with duplicate manufacturers' or amazon's product description, meta tags etc. Then gradually turn them into an original one. I assume, google will give me a low score due to duplicate content but, if i start with duplicate content first, and then change with the original ones over the time, will this change my score?
On-Page Optimization | | Emphi0 -
Too many links??
Hi mozzers I have a question that I need some feedback on please, I run 2 websites both e commerce retail sites and both doing well with SEO however, Our strongest site and parent site so to speak links to our sister site. Here is the outline. Site1 parent site is hosted on a unique URL and on a VPS. I have 384 links coming into this site from the other sister site. from various pages Site 2 the sister site, has 68,864 links coming in from site 1 as we have a link in the footer on site 1 to the home page of site 2. So far we have had no adverse affects from the Google zoo releases, however I am concerned that this many links will soon get penalized. Thoughts from anyone please? I am considering removing the footer link, thus removing 68,000 + incoming links. Looking for any advice here please. thanks Ryan
On-Page Optimization | | RyanC10 -
Duplicate meta descriptions
Hi all, I'm using Yoast's SEO plugin and when I run a On Page report card here on SEOMOZ it says there are 2 descriptions tags I've been trying to fix this but can't (I'm new!) Anyone any ideas on this? Thanks Elaine
On-Page Optimization | | elaineryan0 -
301 redirect link
Hi, I found some explanations on seomoz about permanently links, but I'm not sure, if I understood right, what to do. Our website has been created with a wrong structure and I have to change the URL of a couple of pages. E. G. http://www.ix-tours.com/Youth/ixdestBrusselYouth.aspx should be changed to http://www.ix-tours.com/DE/Jugend/BruesselJ.aspx to allow search identify it as a german page. What to do? Should I delete all content from the old page and insert the redirect to the knew one? The code as follows has to be inserted in the head section? Thank you for your help Brgds georg
On-Page Optimization | | itmlage0 -
How do websites display product attributes listed with their meta descriptions in Google SEPRs?
If you take a look at this SERP for "boys costumes" you can see that Amazon, HalloweenExpress and Target all have attributes listed such as "Products 1-25 of 500" or Kids Legolas _Costume. _ These are getting blended with their meta descriptions. How are they doing this? Anyone see any lifts in ranking or CTR by doing this? Thank you!
On-Page Optimization | | Troyville0 -
Too many on page links
Our home page (and 1400 of our other pages) have well over 100 links, going beyond the recommend amount. Our competitors have less on page links (to other pages on their site) and way more link popularity so we are trying to figure out the best solution for this without hurting our sites conversions and usbaility.
On-Page Optimization | | iAnalyst.com0