Natural vs UnNatural Links: How to Understand It?
-
Today, I was reading one help article on Google webmaster tools help regarding Google friendly sites.
I found that, Natural links can give us more benefits compare to Unnatural links. So, I have search on Google regarding Natural vs Unnatural links and come to know about great video.
But, I am still confuse with exact understanding. I am trying to create external links on different websites. So, is it natural or not?
How can I justify value of external website before creating link over there.
-
Thanks for your insightful answer. Can you give me your Twitter handler so, I can follow you...
-
For judging site quality I find it helpful to look at domain level metrics such as mozRank, mozTrust and domain authority, and I also use Alexa to check traffic levels. I also physically look at sites to see if they seem professional/trustworthy/usable.
-
It's really great list to know about it. But, I have big question to define quality of website. I am searching too many questions on Google and found too many new website during my daily stuff. So, I am finding too many opportunity to create my links over there. But, I have hesitation to create links over there. Is there any specific method which may help us to define quality of external website?
-
I think you just have to try to get a feel for what is more or less natural then take a common sense approach. For example
- A link which you don't control looks more natural than a link you do control (such as a directory with a non-refundable review charge vs a directory which charges for inclusion)
- An editorial link from a blog which links to many sites looks more natural than an editorial link from a blog that only links to your site
- A moderate selection of comment links on relevant blogs looks more natural than a huge amount of comment links on random blogs
- A moderate selection of links from quality directories looks more natural than a huge amount of links from spammier directories
- A link from a relevant site looks more natural than a link from an irrelevant site
- A link given in an editorial context looks more natural than a link originating from a links page
- A link from a relevant professional organisation looks more natural than a link from a random club
- A link profile with a broad mixture of link types looks more natural than one heavily skewed towards one link type
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When conducting a link building strategy does it matter the country the link is from?
We are a UK business and if we have links mostly from US based blogs and websites does this penalise us. The links are from relevant websites and topics. Should we be focusing on .co.uk sites
Link Building | | Caffeine_Marketing1 -
Using sitewide links to improve link profile?
Hi Guys... When I look at my competitor's link profile, they often have thousands of backlinks. For example, one of our main competitor, he got 3,400 backlinks in total but only 80 referring domains. When I look at my link profile, I have around 50-60 referring domains, but hardly 80 backlinks. My question is, is it okay to get a few sitewide links (no-follow of course!) to get to the thousands backlinks? Or I will be able to achieve top rankings with my current link profile? Thanks!!
Link Building | | TheSEOGuy10 -
How to decide which links to remove.
I manage the seo for a bunch of different websites. We currently have a problem with links from low quality sources.... way too many of them and then way too much exact match anchor text. We have a lot of sites that we basically linked together (blog network) and we are in the process of correcting this. We know we have a lot of links we need to remove and/or anchor text we need to rewrite. My question is how do I know which ones to remove and/or edit. I know that having some links from low quality sources isn't bad, or links from some other sites you own, or having some exact match anchor text. I know this isn't all bad, and some of it is expected but we have a LOT of this going on. So basically I need to make decisions on each and every link as to whether we want to keep it, edit the anchor text, nofollow it, or delete it. I'm just not sure of what the best action is that should to be taken for each link. Any help would be really appreciated. http://jesus.christ.org/ If you browse around on there you will see what I'm talking about with the low quality links, or if you run it through open site explorer you will really see what I mean 🙂 Thank you, I hope to get some responses soon.
Link Building | | ThridHour0 -
What do you when the wrong site links to you?
In doing research of our backlink profile, I've found a couple dozen of links from off-topic websites linking to us. You see, our domain is Voices.com and tends to scoop up links from unrelated sites that are clearly trying to link to another site such as evp-voices.com or areavoices.com or dozens of others. What would you do? Ask the webmaster to remove them because they are completely unrelated? Or would you keep them if you believed they aren't causing any harm?
Link Building | | voicesdotcom0 -
Editorial links
http://www.wired.com/culture/lifestyle/news/1999/01/17484 how do you get a link from an article like this where the author writes for a high domain authority site and just ends up listing a lot of links to different companies?
Link Building | | JohnWalker0 -
Should I get these links removed?
Hi, I am trying to clean up the seo of my website. Recently stopped using a professional which might have been using grey hat tactics. I am researching, researching , researching but having trouble pulling the trigger on what I am finding. I have a couple old link exchanges going on. They are quite old. Some of them are on the footer of a website, and therefore bring in a lot of links (ie every time a new page is created). I am wondering if I should ask to get these links removed.. My link profile is pretty bad(at least according to me), nothing extremely bad, but lots of leftover of links coming from petitions, forums etc.. that I can't get removed. I have recently gotten some mention on good website but they have a way around linking directly to any website so I dont get much help from that.. If you guys need my website I can share if need be. thanks!
Link Building | | CassisGroup0 -
Link building for rankings VS Link building for relationships
A Big Shout To Everyone -- Good Morning and What's Up 🙂 As I read today through seomoz professional guide to link building and the section why link building matters and in addition to this a newsletter I received today that changed my whole thinking towards link building for rankings vs for relationships. It is already happening on social networks if you are active there, but what about on your website. What are your thoughts on the following ? Google's job is provide the most relevant results to surfers online, and looking the link profile of a site & the page itself is the key to determining which page to serve on plate to the surfers link query ! Webmasters Site Objective:
Link Building | | helpwanted
I think that we as webmasters have to ask ourselves what do we want to achieve with link building. To get quick traffic or build slow authority links, high rankings, lead generation, sales & other things here I may be missing etcccc Other Objective Networking & Relationship Building Alliances : What I discovered today is that building links for 1st page rankings are great and will provide me with steady traffic, but not all of it is targeted traffic, but what else can I do to bring targeted traffic and at the same time try to build alliances with other related non competing business owners online. The idea... is to apply old school networking / relationship building alliances to get targeted traffic to my site that can actually benefit from my services. How Do We Achieve This I become a editor for approving resource links for me site, only the best will be placed on my site as a resource. Build a valuable tightly themed categorized resource section with related non competing resources that can help my sites visitors find what they are looking for, send visitors to non competing resources that may purchase their services which helps me build a relationship with them, and may can with rankings as well, provided I am selective with my qualification process. Questions & Concerns Below : What should I be thinking about when creating a resource categorized links page How many outgoing do follow links should I allow from this links partner page How will this links resource page affect my own SE 1st Page Rankings and is it worth it based on getting targeted traffic Any pros / cons I may be missing here0 -
Outsourcing Link Building - What Low LEvel Links Should One Start With 1st
Outsourcing Link Building - What Low Level Links Should I start with if my interest is get free immediate traffic as a direct result from placing links or what ever out there and what should I outsource 1st and why ? What questions should I ask my self that will help me determine where I should start with low level links ?
Link Building | | helpwanted0