How do websites display product attributes listed with their meta descriptions in Google SEPRs?
-
If you take a look at this SERP for "boys costumes" you can see that Amazon, HalloweenExpress and Target all have attributes listed such as "Products 1-25 of 500" or Kids Legolas _Costume. _
These are getting blended with their meta descriptions. How are they doing this? Anyone see any lifts in ranking or CTR by doing this?
Thank you!
-
I have seen this happen on e-commerce sites that don't have meta descriptions on the category pages. Often "Products 1-25" is the first text on the page and google will pull that as part of the meta description.
-
Yes, thank you. I just dug in a little more. Here is a good overview: http://blog.crowdint.com/2011/09/27/better-seo-with-rich-snippets-for-e-commerce.html
-
I believe people are getting these types of listings by using Google's Merchant Center for selling their products.
-
I don't know what exactly this is, but you can implement useful snippets of information, like price, rating, reviwe counter with schema.org. I personally haven't got any long time experience with it but it is said to lift CT. This should be true as users searching for items with reviews for example can find clues that here they will find some.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
No index for http version of website
Hi, I've had a message from Google search console to say the sitemap for the http version of my site is tagged as no index. As the https version is indexed, do I need to change the http version to be indexed as well? Do I need to keep the http version of the site in search console alongside the https version, or should I remove it? Advice appreciated!
On-Page Optimization | | Robingoodlad0 -
My website isn't showing on releated: google command
Well the title says everything... I really cannot understand why this happens... if you want to check by yourselves just copy paste the following in google: related:www.pccdkeys.com
On-Page Optimization | | dos06590 -
Product content length & links within product description
Hello, I have questions regarding content length and links within descriptions. With our ecommerce site, we have thousands of products, each with a unique description. In the product description, I have links to the parent category and grandparent category (if it has one) in the main product text which is generally about 175 words. Then I have a last paragraph that's about 75 words that includes links to our main homepage and our main product catalogue page. Is the content length long enough? I used to use text that was 500 words, and shortening it I still rank when launching new products, so I don't think an increase in text length will have any additional benefit. I do see conflicting information when I do searches, with some people recommending a minimum of 300 words and some saying to try and go a 1000 for category pages. In regards to the links, I noticed a competitor has stopped following this format, so I'm unsure if I should keep going too. Is it too many links to have each of the products link back to the main catalogue and homepage? Is it good to have links with anchor text to the categories a product is in? There are breadcrumbs on the page with these links already. There are already have heaps of links on our pages (footer, and a right sidebar with image links to relevant categories), so my pages do get flagged for too many links. Thanks!
On-Page Optimization | | JustinBSLW0 -
Catergories not appaearing in google help!
Hi I call upon the seomoz experts again this time regarding getting our categories to show in google when you type in our company name Tidy Books. Ive added 3 pictures 1 of our UK store www.tidy-books.co.uk 2 of US store - www.tidy-books.com 3 of a competitor who has over taken us and had the Google mark up we require. Would some love help some help in the last few months we've lost a few places and traffic is going down Thanks everyone ItiqzWV 6g8e1Zy I2qEJCc
On-Page Optimization | | tidybooks0 -
Why Is this Website Not Ranking?
HI There - I have been working on this site: http://limohireauckland.co.nz - primarily for our keyword phrase 'limo hire Auckland' - I am running a campaign for this site from the Pro tools and using the pon-page report card this url achieves an A grade for that particular phrase. The client is working on links in the local community etc but we are not appearing in the SERPS at all for most of the phrases we are optimising for. There has recently been a huge redesign on the site (approx 6 weeks ago) and the old content was not great. Am I missing something really glaringly obvious? Or am I being too impatient?
On-Page Optimization | | AllieMc0 -
Can I use the same text in my meta description as I put in my post excerpt?
Hi, I'm just trying to understand the right way to optimise my blog posts and this is likely a dumb question... but to what extent should the text in my meta description differ from the text in my post excerpts? cheers, Andrew
On-Page Optimization | | seowhiskey0 -
Google Places Problem
This may have been answered before but I have 2 questions. When I placed a business in Google Places, the "generic" ranking fell off the map. I now just have the 1 line Google places reference and that is all I can find. How can I get around that and get my 4 line description to show again? Do I have to delete my Places account? Before the Google Places account was built, the company was moving up the SERP ranks, now he is on pg 1 for Places but the other SERP positions have disappeared. This is true for all the keywords we are targeting. If there is not a Places reference he shows on Pg 3-5 (given the website is 4 weeks old, I think this is not bad). For the same client, he that services many of the surrounding communities. How do I get Google to recognize the various towns he services during a search? He places well for his "home" town but not at all for the other towns. if it helps any, the website is www.myairstat.com. Thanks for the help. Scott
On-Page Optimization | | scott5180 -
Meta refresh and java script
I am getting a page nt accessible to search engines error and I believe the reason is that the meta refresh is using a java script reference in the url. meta-refresh: 0;URL=http://mastermindtoys.com/store/nojavascript.html is it possible to tell the robot to use the java script or turn it off or something? or should the meta refresh be changed?
On-Page Optimization | | mastermindtoys0