Back-link Quantity
-
Hi there,
I am writing a post for a well respected blog in our industry. I'm debating on either to target 1 key-phrase in this post with an external back-link, or to go target 2-3 back-links in the post. Just a few questions on this:
- Would including 1 external back link be more beneficial than having 2 or 3 external back-links in the post?
Kind Regards
-
It does matter where. The higher in content is considered by most to be better than lower. I use the example of first paragraph better than second better than third...
-
I had a little experimentaiton with this one and according to my results there is difference, but you can try it yourself if you can post an article somewhere where you are able to put in extra links later
-
Yes, I have read time and time again that if two links on an article are going to the same page, the first link is the one that counts, however I am not sure there is much proof that this is the case, or is there?
-
Thanks for your reply Robert.
100% Agree with everything you said.
What about this one, does it matter where the anchor text is positioned in the article? Does it carry more weight being at the top of the article if the article is lets say 1000 words long? Have you had experience of this?
Kind Regards
-
Good point Zsolt. Then, if you have a page that really needs the full value, use only links to that page with appropriate anchor text (so one is likely better than two to same page - but I can't prove that). If it is ok for your needs to spread some love to a couple of pages, you can.
-
Another thing to take into consideration that always a given amount of a pages own page rank is forwarded to the page you link to. So if you have a page with a PR of 2 and have 20 outbound links, the pagerank the actual page forwards will be divided equally between the 20 links, provided you place one link. If you place more links than the second one pointing to your site will carry slightly less value than the first one did (but will carry some), although it will carry anchor value. So, agreeing with Robert: don't look spammy, but you can take placing more links into consideration.
-
Gary,
Since you say it is a well respected blog in your industry (or,even if it weren't), I would think that decision would be based on what you are posting on. If it is a short post on a very specific subject (and assuming the content is quality) I would suggest one unless something in it would be clarified or elucidated by another link. You can put more in a longer post without it looking spammy.
Content is King, so don't put any in just to put some in. If they make sense to be there they are more likely to be shared by those reading the post. If they are superfluous, they are likely to be annoying. A personal opinion is that on a short post I find it distracting to see multiple backlinks.
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links from sites with iffy link profiles?
So the site http://www.cadenas.de/ appears to have good decent scores from the various Moz ranks, but when I check out the site in OSE there are a lot of really sketchy links that jump out, online pharmacy/drug type links. I should also add that the negative links are seemingly going to a weird blog deep in the site and only appear when I select all links to the root domain in OSE. Everything about the site appears very legitimate except for the link profile which has me nervous. Would you guys pursue a link from this site?
Link Building | | CJ50 -
Internal Links - How to Increase them, Categories not being considered as Internal Links
Hi All: As per my understanding, Internal Equity Passing Links is a metric defining PA. Now my website has around 65 internal links while few of my competitors have more than 180 links. I am unable to understand how to increase the internal links passing equity on my website, because I can see, more number of links on my website than my competitors but opensiteexplorer does not show that. I am really confused. Please help out if anyone knows something about this issue. Thanks in advance.
Link Building | | sidjain4you0 -
Does This Link Have Value?
Hi Mozzers, A client paid to publish a white paper, thinking that the link to the web site is beneficial. The link does redirect back to the web site, but is in a format that I've never seen: http://r20.rs6.net/tn.jsp?e=001YdyyLrzOQJxM87SJZkJYVbQKSdCmFpwqg1fuX3yqVqpGboUjdSaHv9IdW5HsQpgmvwOrg5N4T3DNHYV8e1UVe_YCua_XQCFykoSJvu1HzDyb-3x-aFcPU-ER-vwWxq4- Does this link have any value?
Link Building | | waynekolenchuk0 -
Internal links
It can be bad for the site if I use various items to create links to a page that represents a specific keyword? The articles are relevant and anchor text is not only done on the keyword, but also by using words near the keyword in question.
Link Building | | otimizador20130 -
Where to link?
Hi I need to gert this page up in the rankings http://www.kerryblu.co.uk/wedding-headbands-70-c.asp but am getting no where fast. When applying for links should I direct them to this page or to the homepage, and let them filter through. Thanks
Link Building | | Yorkie0 -
NEW LINKS
Hi If you plan to add new links to a site which currently has very few inbound links what is the maximum amount you could add in any one day before it is deemed by Google to be suspicious and unatural. I am referring ot manually added links, not robotic. Thank you 🙂
Link Building | | PH2920 -
Link Directory
I am not an SEO expert by any means, just trying to improve the ranking of my own personal real estate site. Are directory links good for backlinks, or are they a waster of time?
Link Building | | CalgaryRealtor390