Back-link Quantity
-
Hi there,
I am writing a post for a well respected blog in our industry. I'm debating on either to target 1 key-phrase in this post with an external back-link, or to go target 2-3 back-links in the post. Just a few questions on this:
- Would including 1 external back link be more beneficial than having 2 or 3 external back-links in the post?
Kind Regards
-
It does matter where. The higher in content is considered by most to be better than lower. I use the example of first paragraph better than second better than third...
-
I had a little experimentaiton with this one and according to my results there is difference, but you can try it yourself if you can post an article somewhere where you are able to put in extra links later
-
Yes, I have read time and time again that if two links on an article are going to the same page, the first link is the one that counts, however I am not sure there is much proof that this is the case, or is there?
-
Thanks for your reply Robert.
100% Agree with everything you said.
What about this one, does it matter where the anchor text is positioned in the article? Does it carry more weight being at the top of the article if the article is lets say 1000 words long? Have you had experience of this?
Kind Regards
-
Good point Zsolt. Then, if you have a page that really needs the full value, use only links to that page with appropriate anchor text (so one is likely better than two to same page - but I can't prove that). If it is ok for your needs to spread some love to a couple of pages, you can.
-
Another thing to take into consideration that always a given amount of a pages own page rank is forwarded to the page you link to. So if you have a page with a PR of 2 and have 20 outbound links, the pagerank the actual page forwards will be divided equally between the 20 links, provided you place one link. If you place more links than the second one pointing to your site will carry slightly less value than the first one did (but will carry some), although it will carry anchor value. So, agreeing with Robert: don't look spammy, but you can take placing more links into consideration.
-
Gary,
Since you say it is a well respected blog in your industry (or,even if it weren't), I would think that decision would be based on what you are posting on. If it is a short post on a very specific subject (and assuming the content is quality) I would suggest one unless something in it would be clarified or elucidated by another link. You can put more in a longer post without it looking spammy.
Content is King, so don't put any in just to put some in. If they make sense to be there they are more likely to be shared by those reading the post. If they are superfluous, they are likely to be annoying. A personal opinion is that on a short post I find it distracting to see multiple backlinks.
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When conducting a link building strategy does it matter the country the link is from?
We are a UK business and if we have links mostly from US based blogs and websites does this penalise us. The links are from relevant websites and topics. Should we be focusing on .co.uk sites
Link Building | | Caffeine_Marketing1 -
Spammy links
Hi I was reviewing a clients link profile and found a lot of the links they have pointed at their domain have the anchor text "Buy Viagra" or "buy viagra online" and similar. Now the website has absolutely nothing to do with this kind of business so no doubt these links are spammy. To my knowledge the website has not been penalised by Google so far. Is it best to disavow or just leave alone? Kind Regards
Link Building | | TheZenAgency0 -
Using sitewide links to improve link profile?
Hi Guys... When I look at my competitor's link profile, they often have thousands of backlinks. For example, one of our main competitor, he got 3,400 backlinks in total but only 80 referring domains. When I look at my link profile, I have around 50-60 referring domains, but hardly 80 backlinks. My question is, is it okay to get a few sitewide links (no-follow of course!) to get to the thousands backlinks? Or I will be able to achieve top rankings with my current link profile? Thanks!!
Link Building | | TheSEOGuy10 -
Back Link site DA must higher than our side DA?
Lower DA Back link will hurt your side? Or is meaningless for those back link with lower DA?
Link Building | | skyten0 -
External links - link to third party sites
Greetings! Actually, got an doubt on linking to external site. The thing, i have working for roof marketers site. They have covered roof products. Each of the products have a page along with major keyword. Actually, i do link from other pages[internally]. Meaning,if i see any main keywords in different page then will link that to corresponding page/product[internally].This is what i am doing to get page rank. Now, my doubt. Some of the pages are having link with main keywords which directs to the third party site those who are really producing the products. But, i remove the third party-link which has with main keywords. Since already the site/my client site having pages for that main keywords. But client really want that link. meaning the links which they have given to direct to third party[product producer] site. So what should i do at this case. Can i just past RAW link like [http://www.thirdpartysite.com] or what do i do. But my client wants that link to be in content area. Hope you would understand my long explanation and case Please help us. Thank you
Link Building | | Webworld_Norway0 -
Link Directories
Hi there, We're very shortly launching a new website so as part of our link strategy we will be linking to directories found with the Link Acquisition Assistant for various keyword searches. I was wondering at what point is it not worthwhile submitting to these directories with regards PA and DA? For example if a directory has a domain authority of 69 but the page authority for the keyword in question is only 1, would it be a waste of time? Cheers
Link Building | | TalarMade0 -
Inbound links vs. internal links
Which scenario does more to help SEO - A) An inbound link from a low traffic/low page rank site to my site B) An internal link where one page of my site links to another page on my site
Link Building | | DVanSchepen0 -
Free link on a Paid Link Blog
Hi there, I have been doing some outreaching, and managed to have a blog post accepted on a authority blog. They included links to my website, and I was very pleased with the placement. However, having browsed through the site, I was worried to see that they openly admit they allow 'reviews' of websites, with backlinks included, for $50 per review. I am worried I might be penalised without actually doing anything wrong. I did not pay for my link, but the link has been placed on a site which openly admits they accept payment for links. Should I be worried? Should I ask them to take it down? To date I have been told countless times by bloggers I am outreaching that if I pay $10, $50, $100 etc I can write a blog post. I have never accepted because of the risk of penalization. Now, unwittingly, I am linked to from a paid link site with a blog post that would look like I have paid for it because of the placement and style of back link. What do you think? Thanks,
Link Building | | giveacar0