What keywords should i be using to promote my site
-
Hi i am looking to promote my home page which is a lifestyle magazine www.in2town.co.uk and i am not sure what keywords i should be using to promote it.
I am doing ok for the keyword lifestyle magazine but i am struggling on what other keywords i should be using to get people to the home page of the magazine.
The magazine is nearly finished and we still have a couple of finishing touches to do but the basics of the magazine is as follows
holiday and travel news, soap gossip, celebrity gossip, product reviews, lingerie brands, gastric band hypnotherapy, health, fashion and beauty and holiday reviews.
I want the home page to be the main page where everyone visits but i am not sure what i should be doing to accomplish this.
Any ideas would be of a great help
-
Along the lines of what Alan is saying, I think your site is a prime candidate to take advantage of many juicy long-tail keywords.
I understand that you'd like to drive traffic to your home page, but keep in mind that the more likely scenario is you'll draw traffic through your articles which are easier to optimize than a frequently changing home page. This is a good thing, though, because people who enjoy your articles will click the home banner and read other articles from your home page. I've become a fan of many blogs this way.
So how do you get more traffic to your site? Make sure you incorporate keywords into every article you write, especially in the titles. For instance, with the Michael Le Vell article, you can search for relevant keywords by simply using Google Autocomplete (see attached image).
This will show you what people are frequently searching for related to Michael Le Vell. In this case, it's good that you included the word "arrested" in your Michael Le Vell article title, but it would be better for SEO purposes if the phrase was together. An alternate title might be "Michael Le Vell Arrested: On Coronation Street AND In Real Life!" There are a lot of related Coronation Street keywords you could use that can be found through the Google Keyword Tool.
My advice: leverage the strength of your site to draw traffic to the entertaining articles and your readers will naturally go to your home page when they want to read more.
I hope that helps!
-
most glossy lifestyle magazines cover topics from holidays, celebrity gossip, true life stories etc.
Our online magazine is aimed mainly at women
-
You say that you are targeting.. "lifestyle magazine"..... but you also have lots of content about these topics....
holiday and travel news, soap gossip, celebrity gossip, product reviews, lingerie brands, gastric band hypnotherapy, health, fashion and beauty and holiday reviews.
.... So, which of those would be considered a "lifestyle" and which of them do you have abundant content to support.?
-
well i doubt many people enter "lifestyle magazine" into search. they may want to read one, but i doubt thats what they type.
I would go to the google keyword tool, and start investigating, but most visists will come from long tail search terms, your type of site i think will do well out of long tails. You may not get far with the exact term "Paris Hilton", but you may get a lot of long tails if you write about her.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword ranking fluctuations
Hi For last month my website was ranking to 5 positions for this keyword (Magento Development Company). But recently (28-nov) it's out of 100, some time it's showing on 25 position but not showing in top 5 position. Here is my url (for analysis): https://magnetoitsolutions.com/services/magento-development/ Please explain why my keyword rankings are often not showing in the search listings. Note: There are some other keywords of different pages start getting ranking drop. please let me know is there anything i need to change. Thank
Technical SEO | | harrysamson0 -
Using a 302 redirect for language variants. How should I use the canonical?
Hi there, I have a question regarding the canonical tag. The current setup is like so... www.site.com 302 redirects to.. www.site.com/de/ I want to add canonical tags on every page to avoid duplicate content but I'm not sure about the homepage. Should the canonical URL be www.site.com or www.site.com/de/ ? I'm concerned that I could be about to hurt my ranking. Thanks,
Technical SEO | | zuriwolf
Mitch0 -
Broad stroke drops in Keywords on a good site
Any thoughts on why there would be an across the board drop in keyword ranking for a site that hasn't changed any of it's content marketing strategies? All above board and DA continues to be strong. All indicators that the site is healthy. Many competitors in the space (in Australia) continue to rank in the top pages with little change. As an example take the term "web design sydney" the leading pack here have ranked for 3+ years with very little change and rather consistent questionable tactics. It's a mystery. 🙂
Technical SEO | | wearehappymedia0 -
Off-site company blog linking to company site or blog incorporated into the company site?
Kind of a SEO newbie, so be gentle. I'm a beginner content strategist at a small design firm. Currently, I'm working with a client on a website redesign. Their current website is a single page dud with a page authority of 5. The client has a word press blog with a solid URL name, a domain authority of 100 and page authority of 30. My question is this: would it be better for my client from an SEO perspective to: Re-skin their existing blog and link to the new company website with it, hopefully passing on some of its "Google Juice,"or... Create a new blog on their new website (and maybe do a 301 redirect from the old blog)? Or are there better options that I'm not thinking of? Thanks for whatever help you can give a newbie. I just want to take good care of my client.
Technical SEO | | TheKatzMeow0 -
Which Web host do you use?
A friend of mine has a successful website which is hosted by the company he used to use for developing his site. As he no longer uses them feels he should use it. Who do you use for hosting a small to medium sized business?
Technical SEO | | Ant710 -
How to use rel canonical?
Hi, I am having some questions about this and I think you can help me on this. Here I have the example of my problem: pagination: Suppose that I have a new with 2 pages http://www.espectador.com/noticias/208907/fernando-pereira-encuesta-de-cifra-prendio-una-lucecita-amarilla-en-el-pit-cnt you can access the first page by different ways: www.espectador.com/1v4_contenido.php?m=&id=250419&ipag=1 http://www.espectador.com/1v4_contenido.php?m=&id=250419 http://www.espectador.com/noticias/250419/alvaro-vega-fa-creo-que-cosmo-fue-usada-por-bqb-para-evitar-una-subasta-a-la-baja-y-asi-quedar-con-las-manos-libres Same meta descr, same body with different URLs. Can I use rel canonical in the file 1v4_contenido.php that point to the friendly url? <link rel="<a class="attribute-value">canonical</a>" href="[http://www.espectador.com/noticias/250419/alvaro-vega-fa-creo-que-cosmo-fue-usada-por-bqb-para-evitar-una-subasta-a-la-baja-y-asi-quedar-con-las-manos-libres](view-source:http://www.espectador.com/noticias/250419/alvaro-vega-fa-quotcreo-que-cosmo-fue-usada-por-bqb-para-evitar-una-subasta-a-la-bajaquot-y-asi-quotquedar-con-las-manos-libresquot)"/> do I have a loop here? The rel canonical can goes in the page 1? Thanks
Technical SEO | | informatica8100 -
Multiple Domains for One Site
We are building a site for a new miniature golf course. They have a long name, which they don't want me to mention, but it's equivalent to a name like Golden State Golf and Putt. They also have a restaurant with its own name and brand that will be a part of the mini golf course and its website, much how Hotel websites have their restaurants on their sites. Before becoming our client they purchased golfandputt.com and want to go with this domain for simplicity sake. In addition to this domain name they purchased 7 others that contain the bussiness' full name in some way, such as: goldenstategolfandputt.com goldenstategolfandputt.net, goldenstategolf-guitar.com etc., As well as: 3 variations of the golfandputt.com domain 3 variations of the restaurants name They wish to have all of these redirect to the main website or the restaurant page to "help with SEO," as they told me. From what I have researched on SEOmoz it seems better to simply optimize the website for Golden State Golf and Putt and the restaurant page for the restaurant's name. Additionally, I'm worried that redirecting the domains to the site will actually hurt them in rankings. If someone can shed some light on what the best practices for this sort of situation are I'd be much appreciative. Apologies in advance for the lengthy explanation but its a bit of a unique situation.
Technical SEO | | TVI0 -
Used SEOMOZ top 100 Directories, my site ranking lowered, what can we do to fix this?
We have made a big mistake.... So what can we do to fix this? A trainee member of staff has used the seomoz 100 top directories and added to sites from PR10 to PR6 approx about 25 sites, using keywords were possible instead of using the website URL "which i now was stupid!. Our website ranking have been lowered big time for all keywords used!, eg from 1st to 10th and even disappeared from the top 100 We are contacting all directories asking for the Title link to be changed to the URL instead of a keyword.. Will this help? I understand that Google give sites a penalty for this!!, but what can i do to put this right and how long would this penalty last for? Any advice would be highly appreciated... Thanks Dean
Technical SEO | | deanpallatt0