Google Freshness Update & Ecommerce Site Strategies
-
Just curious what other ecommerce SEO's are doing to battle fresh content. We've been having our clients work on internal blogs, adding articles one click away from landing pages, and implement product reviews when possible but I don't know that it's enough.
Our bigger customers have landing pages (usually category pages) with very competitive keywords. So my main issue is what to do with fresh content on category pages..
I've toyed with the idea of having the landing page content re written every now and then. We used to use a blog parser to bring snippits of comments from the blog into landing pages but I believe that to be a problem with duplicate content. News snippits from other sites don't seem beneficial either.
Anyone have any other ideas?
-
I approve all these...you should consider freshness as specific to certain kws (generic ones for example)....I already use tips sha has suggested above: check serps manually and decide wether or not a given kw/landing page need fresh content
-
Hi searchpl,
If you are worried about "freshness" for ecommerce sites, there is one very important thing to do - eliminate wasted effort.
The fact is that what I call the "freshness effect" does not apply to every keyword term. Google appears to be determining whether fresh information is, or is not more relevant according to the individual term. If you manually check SERPs you will see this easily.
So, eliminating wasted effort while working toward providing new and relevant content all comes back to good old fashioned research. The smart approach is to spend some time manually checking SERPs for your "money" keywords. If you see evidence of the "freshness effect" for particular terms, those are the ones you could consider focusing new content development efforts on.
The keyword terms that might be affected will entirely depend upon the types of products in your stores - for example, I know that "weight loss" is a term where the "freshness effect" seems evident in SERPs.
Of course, if you decide to develop new content you should follow the advice already given by EGOL and James on quality and method. Incidentally, I would say the smart thing to do in this situation would be to come up with the type of content that is easy to add on a continuous basis - things like ongoing series, videos, podcasts, and cleverly managed user generated content.
Incidentally, if you listen carefully to information coming out of Bing via Duane Forrester, you may notice that Google is not the only Search engine that takes notice of freshness
Hope that helps,
Sha
Also: Don't stress too much if you are using automated feeds to update your product offerings on a daily basis ... you may already be providing fresh content if products are frequently added. The challenge then is to ensure that quality is up to scratch
-
Well things you can do:
-
Blog on sub folder with fresh content each week.
-
you can have category level pages you update, say your top 30 categorys for example then you update these specific pages with fresh content.
I know eCommerce sites are not easy to work with as clients in some cases do not want content on specific pages you just need to keep adding fresh content and product pages where possible.
-
-
I am doing what I described above. I believe that it is far more valuable to build a library of awesome resources for my potential customers than it is.... as you worded it... "having the landing page content re written every now and then."
Writing is a time consuming job. If I am going to do it I am going to be attacking new turf with substantive evergreen content.
Once you have a great landing page don't rewrite it because you think it will impress google. Spend your time improving your site and your visitor's experience.
-
Yes but what about fresh content specifically on a landing/category page.
-
For an ecommerce site I would focus my efforts on evergreen content rather than fresh content.
I would be working to make my product descriptions unique, substantive and exciting.
And, rather than blogging trivia and prattle I would be writing unique, substantive, generously illustrated "how to do it" guides for my important products.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Panda question Category Pages on e-commerce site
Dear Mates, Could you check this category page of our e-commerce site: http://tinyurl.com/zqjalng and give me your opinion about, this is a Panda safe page or not? Actually I have this as NOINDEX preventing any Panda hit, but I'm in doubt. My Question is "Can I index this page again in peace?" Thank you Clay
Intermediate & Advanced SEO | | ClayRey0 -
Does blocking foreign country IP traffic to site, hurt my SEO / US Google rankings?
I have a website is is only of interest to US visitors. 99% (at least) of Adsense income is from the US. But I'm getting constant attempts by hackers to login to my admin account. I have countermeasures fo combat that and am initiating others. But here's my question: I am considering not allowing any non US, or at least any non-North American, traffic to the site via a Wordpress plugin that does this. I know it will not affect my business negatively, directly. However, are there any ramifications of the Google bots of these blocked countries not being able to access my site? Does it affect the rankings of my site in the US Google searches. At the very least I could block China, Russia and some eastern European countries.
Intermediate & Advanced SEO | | bizzer0 -
Google Manual Penalty - Unnatural Links FROM My Site - Where?
Hi Mozzers, I've just received a manual penalty for one of my websites. The penalty is for 'unnatural links from my site which I find disturbing because I can't see that anything really wrong with it. The website is www.lighting-tips.co.uk - its a pretty new blog (only 6-7 posts) and whilst I've allowed guest posting I'm being very careful that the content is relevant and good quality. I'm only allowing 1 - 2 links and very few with proper anchor text so I'm wondering what has been done so wrong that I'm getting this manual penalty? Am I missing something here? Thanks in advance. Aaron
Intermediate & Advanced SEO | | AaronGro0 -
Best way to implement canonical tags on an ecommerce site with many filter options?
What would be the best way to add canonical tags to an ecommerce site with many filter options, for example, http://teacherexpress.scholastic.com? Should I include a canonical tag for all filter options under a category even though the pages don't have the same content? Thanks for reading!
Intermediate & Advanced SEO | | DA20130 -
How long does it take for google to update title and metadata?
I updated my site's title and description about a week ago, however for some reason it's still not reflected in google search results. Here's my site and try searching for 'shopious directory'. Any idea why this is? I tried looking at webmaster tool and it seems that google didn't have any errors. Why is it still showing the old data?
Intermediate & Advanced SEO | | herlamba0 -
Stop Google crawling a site at set times
Hi All I know I can use robots.txt to block Google from pages on my site but is there a way to stop Google crawling my site at set times of the day? Or to request that they crawl at other times? Thanks Sean
Intermediate & Advanced SEO | | ske110 -
Google & Bing not indexing a Joomla Site properly....
Can someone explain the following to me please. The background: I launched a new website - new domain with no history. I added the domain to my Bing webmaster tools account, verified the domain and submitted the XML sitemap at the same time. I added the domain to my Google analytics account and link webmaster tools and verified the domain - I was NOT asked to submit the sitemap or anything. The site has only 10 pages. The situation: The site shows up in bing when I search using site:www.domain.com - Pages indexed:- 1 (the home page) The site shows up in google when I search using site:www.domain.com - Pages indexed:- 30 Please note Google found 30 pages - the sitemap and site only has 10 pages - I have found out due to the way the site has been built that there are "hidden" pages i.e. A page displaying half of a page as it is made up using element in Joomla. My questions:- 1. Why does Bing find 1 page and Google find 30 - surely Bing should at least find the 10 pages of the site as it has the sitemap? (I suspect I know the answer but I want other peoples input). 2. Why does Google find these hidden elements - Whats the best way to sort this - controllnig the htaccess or robots.txt OR have the programmer look into how Joomla works more to stop this happening. 3. Any Joomla experts out there had the same experience with "hidden" pages showing when you type site:www.domain.com into Google. I will look forward to your input! 🙂
Intermediate & Advanced SEO | | JohnW-UK0 -
Why does google not show my ecommerce category page when I have the same keywords for many products in the product title?
I have found that google removes the google serach listing of a category from my site (ecommerce) when products within the category have the same key words. I sell golf shirts and have a category called "Mens Golf Shirts" Within the category I have added many products but when the too many of the products say mens golf shirt my link on google gets removed. Before i had products named: FUNKTION Mens Short Sleeve Golf Shirt Red / Black but now I have had to change it to: FUNKTION Red / Black I can understand that they may see this a keyword stuffing but how do I get around this to ensure that each product can rank on google for mens golf shirt
Intermediate & Advanced SEO | | funktiongolf0