Link Location Still Making That Much Difference?
-
I got to thinking earlier... I know obviously footer links are always going to be the bottom of the barrel but does the rest of block level analysis still mean as much... I mean, everybody went nuts with getting in-content links only so there's a billion and one badly written spammy blogs with useless content on just for the sake of getting in-content links instead of blogroll/sidebar links. I just wonder if maybe due to that, things might have levelled out a bit for link location and we hadn't noticed... or at least there's not been much discussion over it lately.
Thoughts anyone?
-
Yeah that does clear things up in my head... do you think it's always the case though. I mean with blogs yeah I reckon it is massively, but on normal informational sites you tend to see a lot of links to "useful information" types stuff in sidebars... i.e. A website about planning permission for houses that would link to the local council for regulations, etc...
I'm just wondering if the slurry of poor content blogs with contextual links that ensued the discussions on block level a few years back has resulted in the whole idea being scaled back.
Again I would rule out the footer altogether as it will I'm sure always be considered a place where no decent link would be put. But to me, a sidebar link could be of more importance to the user than one within the content... in a sense like it's more something a site is offering users to see, standing out from the content if that makes sense.
Kind of like what you said with the list of great resources, would you usually find that in the content window? I often see them in the sidebar.
Just to clarify though, I think "When crap links to crap the position of the link does not matter." is totally right but would you say "When quality links to quality the position of the link does not matter." was absolutely the case, or do you think it does matter a bit, just not loads?
-
Well put. even if placement did not matter, I believe contextual links would have an advantage being surounded by content showing relevance, rather than being plonked somewhere
-
When crap links to crap the position of the link does not matter.
When quality links to quality the position of the link does not matter.
That is an oversimplification but think of it like this.... when a quality website gives a meritorious link to another website, they usually don't put it in their footer or in their header or in their side navigation. Instead they link to it within a blog post or within an article or within a list of great resources. All of these are in the content window of the site.
-
I think the thing is most of the sites which spam links within content google will just look at the number of links on the specific page.
If you have a blog with 30 low quality articles and each post has like 5 links within the content it is not going to pass much value.
I mean I still see websites with 100's of root domain links in the footer of their clients and they are still doing well, the thing is because they have a low number of out going links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link building strategy
Hello Moz Community, For the last couple of months we have been trying to improve our ranking in Google UK for the keyword "church candles" http://www.wattsandco.com/church-supplies/church-candles.html We’ve been contacting relevant interiors/lifestyle blogs to feature our candles including anchor text linking back to our page. Our anchor text has been predominately our brand (Watts & Co) but also other key search terms (Watts and Co church candles, Watts and Co pillar candles). We have been tracking our ranking for the keyword “Church candles” using the Moz “ Rank Tracker” and we started on position 15 in Google UK. We went up to 12 briefly before moving down every week to 15, 17, 19 and 22. We checked today and we have moved back up slightly to 19. Our progress seems to be a bit slow and inconsistent. We wanted to reach out for any advice on how we can move up? If there was any way we can improve our strategy? Here’s the links we have built so far: http://nostalgiecat.blogspot.co.uk/2015/10/what-autumn-means-to-me.html http://blog.pollyrowan.com/2015/10/5-small-ways-to-decorate-your-home-that.html http://www.happyhomebird.com/2015/10/watts-co-candles-for-cosy-autumn-home.html http://www.frolic-blog.com/2015/10/beeswax-candles-for-fall/ http://hisforhomeblog.com/lighting/watts-co-church-candles/#axzz3qhqN1wzA http://lorilangille.blogspot.co.uk/2015/11/sponsored-post-watts-and-co.html http://www.californiahomedesign.com/product-finds/waxing-poetic-must-have-candles Thanks so much!
Intermediate & Advanced SEO | | roberthseo0 -
Site wide links - should they be nofollow or followed links
Hi We have a retail site and a blog that goes along with the site. The blog is very popular and the MD wanted a link from the blog back to the main retail site. However as this is a site wide link on the blog, am I right in thinking this really should be no follow link. The link is at the top of every page. Thanks in advance for any help
Intermediate & Advanced SEO | | Andy-Halliday0 -
'Nofollow' footer links from another site, are they 'bad' links?
Hi everyone,
Intermediate & Advanced SEO | | romanbond
one of my sites has about 1000 'nofollow' links from the footer of another of my sites. Are these in any way hurtful? Any help appreciated..0 -
Consensus on Paying to Remove Links
Hi all, For discussion... I am painstakingly working my way through a link profile, highlighting 'unnatural links' and contacting webmasters to try and get the links removed - I haven't got as far as 'disavow' or a 'Reconsideration Request' I have found a large number (around 150) of links from http://www.bookmarks4you.com and when I have attempted to contact the site for link removals I have had a payment request in order to do so. Now the amount being requested is low and so it may be worthwhile, however, I wondered what the consensus was with regards to this sort of demand? I know I could simply add the links to my 'disavow list' but for the sake of a small payment, I could get rid of them much quicker! Also, the majority of sites that I am contacting only have a contact from as opposed to an email address that I can use directly - what I am doing is taking a screen print of each contact form in order to have proof that I am actually doing the 'hard graft' as opposed to simply adding sites to a disavow list - is this a worthwhile exercise? Many thanks Andy
Intermediate & Advanced SEO | | TomKing0 -
Relevancy of link profile
Hi! I'm doing an audit of http://www.stevesims.com/ at the moment, who has had rankings for 'website designers' plummet recently. Looking at the site, there a few things to do with on-page and on-site optimisation, but nothing major. Instead, I think the link profile is the issue. There's a lot of site wide links from non-relevant sites, but I'm struggling to see anything else. Any thoughts would be much appreciated!
Intermediate & Advanced SEO | | Blink-SEO0 -
Is my other domain making me not rank?
Hi there, We have a .co.uk website which was ranking well for a number of highly competitive keywords, however in February 2012 those rankings for those keywords suddenly dropped off Google all together and have never came back. A few possibilties to why this has happened: We launched a .ie website which has exactly the same content, could this be the reason for the drop? I have put in all the necessary steps in making sure Google ranks these geographically correct by using hreflang and making sure everything is setup properly in webmaster tools. Why I think it could be this: If I copy and paste the first few paragraphs of text from the pages in the .co.uk website that were ranked highly in Google.co.uk it's the .ie version that appears not the .co.uk version. Here is the webpages in question: http://www.avogel.co.uk/health/menopause/ http://www.avogel.ie/health/menopause/ Forgot to mention, the reason we have these two websites is due to different currency and legalities. Hope someone can help me out with this.
Intermediate & Advanced SEO | | Paul780 -
Measurement of Link Value
Over the past few months I have encountered webmasters who claim to be using instruments far better than open site explorer but they will not disclose what they are. Are there better ways of determining the value of a link than OSE? Is "link juice" more important than page/domain authority where the link resides? Or vice-vesa. Any help understanding this would be appreciated. I do not want to offend other webmasters but I also do not want to be fooled by them either while negotiating a link exchange with them
Intermediate & Advanced SEO | | casper4340 -
Advertising links hurt SEO?
I'm working with a publisher who said that having DFA links on his site will hurt his SEO. He is taking my link and pointing it back to his site and then to mine. Does that sound right to you?
Intermediate & Advanced SEO | | GFTMarketer0