Building backlinks
-
Hello all! We regularly create articles for clients and post them (along with links to their Websites) on their blogs. We then promote the blog article across social media and other networks to create backlinks / authority for the articles. My question is whether anyone has had any success with an automated submission tool for the articles that delivers good results to "many" directories, social Websites and so on. At the moment, we do everything manually.
Thanks!
-
Thanks for the tip about HARO!
Most of our clients are competing for a very specific set of keywords and we are mainly focused on the success (rank / position) of their keywords. We have followed the recommendations of Matt Cuts related to blogs and articles within those blogs containing natural content that points back to the sites. The article marketing is basically just backlinking the blog articles to get them better PR and more traffic.
But your comment creates some good thought about the use of our articles and the energy we put into them.
-
I strongly recommend signing up to HARO (Help a reporter out). It's a free service that journalists use when they need someone to interview. Keep scanning these each day and you will find relevant news articles that you can comment on and provide insightful comments on. Most of these will link to your site or allow a bio commentary (which Rand talks about using for deeplinking purposes).
This use of your energy to write high value content for high value publication will get you a lot further than article marketing.
-
My firm does some of the same as you describe - creates content for clients with supporting inbound links for their websites. We also do subsequent social distribution to our clients social venues and to our own.
We experimented with the automated distribution (and still employ it in certain situations), but have found that there isn't nearly as much engagement - which is what really matters as social signals if you're looking for SEO value.
Automated submission frequently misses images or picks the wrong one, totally skips video, and most importantly doesn't allow you to comment on what you're submitting - a key attention getter and response generator.
Yeah, it takes time, but so does good content, which is what it's all about.
-
Article submission to directories won't get you anywhere significant. This was a popular strategy a few years ago, but it's obvious Google and other engines have significantly devalued article directories.
I would suggest using some of the articles that you're creating for your client as guest contributions on other blogs. Give the article to a relevant blog or content provider and ask for a link in the byline. Not only is this strategy whitehat, it's one that I doubt Google will ever devalue significantly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks from a secondary domain
Hi i finally figured out why my link profile is out of wack. Apparently we had a second domain registered that for some reason was active and linking to us - somewhat duplicated site. no idea when or how that happened. I wasnt with the company then. anyhow Ive now pointed the domain to a blank folder since I dont know how to disable it in 1&1 Hosting (if anyone knows please let me know!). Im wondering if this is enough? will the links still be there indexed even though the domain points to a blank folder? also how can I get google to profile my backlinks again? so I can see if it worked. Currently waiting for a new Moz crawl so Ill see if at least there my profile is looking healthier. thanks in advance!
Link Building | | ACEmina0 -
DA vs PA when building links
When building links to your site from other sites, what is more important or what weights more heavily? Say a site has a DA of 20 and PA of 34 for that page I want a link from. Say another site has the revese, a DA of 34 and a PA of 20. All things being equal, which site's link to me would be better? The one with a higher DA or the one with a higher PA for the on the specific page I would get a link?
Link Building | | studio35design0 -
Which Backlinks to Disavow?
I am a site owner just getting to learn more about managing things myself after outsourcing SEO to a firm a year back (they stopped all activities about 8 months back). The question I have is about disavowing the low quality links. After collecting all the data from many sites on the basis of this helpful posting - (http://moz.com/blog/ultimate-guide-to-google-penalty-removal), I am now left with around 2,800 back-links. I discovered most of the bad ones using ahrefs and majestic (and Google webmaster did not show many of the bad links). In fact, in the very first place, I realized that there was a spam problem when I saw the anchor cloud on ahrefs which showed many unrelated anchors for my site. I have three questions: **First, **Many URL's are actually from websites which have nothing to do with my line of business and I can sure spot them. What I get confused with is this - I can not say that these sites are downright spam. Some of them look to be good sites for example - a coffee machine vendor (with full business details and a fairly decent looking business), a Nike sports shoes mart etc. But they have nothing to do with my business. So my first question is - What is spam really? Would a back link from a high ranking website in the travel industry be considered spam from the point of view of someone who runs a website for medical equipment, specially if the back-link is from an unrelated anchor text like - "3 nights travel package" (which has nothing to do with medical business). I think I should disavow all the low quality back links with an erroneous anchor but Id like some views on this. Second, I see that in the disavow file, one could either upload a whole domain or a specific URL (could somebody please confirm this). I have some sites which have 8-12 (more in some cases) back links to my site. In most cases these sites are either really bad quality or have nothing to do with my business. I am tempted to disavow the entire domain for such sites instead of going by the URL's. Any views? Third, this is what I'd really like some help with. In case I delete the very pages (on my site) to which these back links point, should I still disavow the pointing domain? Finally: I have not created most of these backlinks. In fact, over the last 2-3 months we have started creating links from good sites in my industry. Most of the anchor cloud is good for me on ahrefs but there are these bad ones to which my question relates. I have not got any manual penalty from Google, though my traffic I think took a hit in the first week of October 2013.
Link Building | | sanar0 -
PR1 and PR2 backlinks
We're doing some content marketing. I've heard that it is a good idea to target even PR1 and PR2 sites (small DA sites). I'm concerned about these sites disappearing after a few months, as we've found that losing a backlink can sting a bit and be worse than never having it. Though this isn't as big a deal any more. Anyways, can somebody say when a PR1/PR2 backlink would be appropriate to go after? Some of them would be easy and if it's appropriate I'd like to include them. So far they would only pass our standards if they are Above PR0 Look like a white hat, quality site from the outside Have a clean backlink profile Look like they're going to stick around Successful Social Media Accounts a plus What are you guys' criteria for including these sites? Do you gain value from them?
Link Building | | BobGW0 -
Link building need help
I've been doing link building for the past 2 months for a website. I've put together some blog posts and submitted them to some sites. However, I don't want to repeat the content on other sites or use the same sites again for links. The problem with this company is that nothing is happening. The last press release they issued was in 2010 and in the 4 months I've been working for them nothing has happened. I have found a few good quality websites in our niche which I could approach for links, but I want to have good content to put on them. Does anyone have any ideas as how to create content that would be suitable, bearing in mind this a B2B company.
Link Building | | AAttias0 -
How Many Backlinks Per Day
I am starting to do some manual back-linking for a medium competition word with high traffic. I plan to start back linking with like niche blogs with non spam comments, like niche directories, like niche forums, and guest blogging. My domain is over 3 years old and ranks for multiple keywords, but I'm going to concentrate specifically on this keyword, but need to know how many links to back-link a day. Again none of these will be spam, but will be of real quality. I was thinking 10-20 a day, but unsure.
Link Building | | treeoflife0 -
Can You Rank Without Backlinking?
With all the new emphasis on on-page metrics and social metrics, would it be possible to rank well without putting much emphasis on backlinking if your content is significantly better than the rest of the ranking pages? Say #1 to #5 are pages of 500 word generic content. We come in with 2,000 word specific, high-quality content. Can we get by without spending as much time/energy on backlinking? Would the on-page factors make up for it, or has the game not changed that much?
Link Building | | DerekP1 -
Supplementary outsourced link building
Can anyone recommend an outsourced link building service they have used with success in addition to their own higher effort link building? (I'm not talking about 1,000 automated directory link submission services.) Thanks.
Link Building | | WCR0