SEO for product dimensions
-
I am taking over a new project that offers high price large products. I am trying to decide on the best way to do some SEO on the product titles, etc.
for best practices what do ya'll recommend
right now we're doing:
10' H x 10' W x 12' D product name blah blah blah
and other thoughts on how to be more efficient in this?
-
I highly suggest reading our URL best practices. I've particularly found the URL cheat sheet really helpful when deciding my URL structure.
When I worked in an e-commerce shop (selling clothing), we built our URL as: http://www.mysite.com/category/subcategory/productname or http://www.mysite.com/mens/shirts/bob-vines-long-sleeve-shirt
Categories in URLs are really helpful for association with groupings of products in search. (I wouldn't go more than 2 levels here.) You also want to put relevant details to the product in the product name that the customer might be searching. Things you want to think of: what will a customer call this product, special parameters, year made, color, brand (if you sell more than one brand), etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SSL, SEO, and Site Migration question
When migrating a site to a new url and one where the old url had no https and the new url will be full https does it matter if the 301 redirect points at http://thisisthenewsite.com ? Meaning, should the new site have the ssl / https up prior to redirecting the old site? Does it matter if you redirect the old site to http://thisisthenewsite.com or https://thisisthenewsite.com? Since the site will force to https anyway?
Web Design | | Atlanta-SMO0 -
On Page Local SEO
What do you believe is the best approach when it comes to Local SEO for businesses in 2013?
Web Design | | BlueRockDigital0 -
SEO page length 4500+ words
I have read varying discussions on this... some say it is good or rather it does not really matter (as long as not stuffed with keywords) and some say more than 1000+ words is bad! I have a travel site and I want to add an historical page about the zone. It is very interesting (very organic, not written for SEO purposes as such). It adds flavor and details to a site that is really all about sales. Does anyone have an opinion whether this is detrimental to SEO or not?
Web Design | | Llanero0 -
WIX? is it any good for SEO
Hi people. I have just built my website www.bellagiolimousines.com.au using WIX. I am in the process of optimising for SEO, and after reading a couple of older posts i.e 2012; I read that some SEO consultants do not like WIX. However with their recent upgrades, I was hoping if anyone else has had any recent experience with WIX? I have spent a considerable amount of time building this site, and I don't want to waste anymore time in optimising it, if I am not going to receive a top 3 organic SERP. Hope to hear from someone real soon!
Web Design | | Giorgio680 -
What is the best information architecture for developing local seo pages?
I think I have a good handle on the external local seo factors such as citations but I'd like to determine the best IA layout for starting a new site or adding new content to a local site. I see lots of small sites with duplicate content pages for each town/area which I know is poor practice. I also see sites that have unique content for each of those pages but it seems like bad design practice, from a user perspective, to create so many pages just for the search engines. To the example... My remodeling company needs to have some top level pages on its site to help the customers learn about my product, call these "Kitchen Remodeling" and "Bathroom Remodeling" for our purposes. Should I build these pages to be helpful to the customer without worrying too much about the SEO for now and focus on subfolders for my immediate area which would target keywords like "Kitchen Remodeling Mytown"? Aside from my future site, which is not a priority, I would like to be equipped to advise on best practices for the website development in situations where I am involved at the beginning of the process rather than just making the local SEO fit after the fact. Thanks in advance!
Web Design | | EthanB0 -
What is a really great bounce rate for a product or service site? What does Good look like?
I am really curious about a result I have never seen before. Our bounce rate went down a lot on a new site. So, what is good??? Recently, we took on a project with a company that offers a product they install for consumers and who had been in business for 15 plus years. The company is successful, has good customer base of those who have been made very happy, etc. It is not a repeat sale type of product, etc. One and done. Their site when we began talking was roughly a year old and was not well constructed but not terrible. Most of the issues were around I frames, use of older coding, poor SEO, etc. There was not really a way to "redesign" and we built a new site. This became a true collaboration in a B2B environment as the owner pushed us like crazy. Not the bad kind of push, the one that makes you say to your team, "Let's find a way!" The result, IMO, was a gorgeous site. But, as you know, those are a dime a dozen. But, to get to the point, when we took over the account they had a bounce rate of around 45%. I did not see this as either good or bad, but a fact and for this industry probably not bad at all. In all honesty, I was not looking at that as a first metric I wanted to move, but it was obviously at or near the top for all the reasons we know. So, this site is a local business, not an everyday product and gets about 2500 to 3000 uniques per month. If we compare to May of 2011/2012: 2011 2012 Total Visitors 1852 3,298 Uniques 1609 2,740 Pageviews 5,634 23,203 Pages/visit 3.04 7.04 Avg Duration 2.05 3.20 Yes, I am leaving off what we are getting, yes, I am leaving off the site. Please don't hate me. I am really wanting to see what others see with site changes and bounce rates first and will disclose. So, what's a great bounce rate? How do you know?
Web Design | | RobertFisher0 -
Is there such thing as too much product information in terms of SEO
Hi All, Our website sells products online and is a prestashop system Prestashop comes with a set form you use to fill in products, however to fill it all you end up creating alot of repeated data. What i need to know, is if you have: Product name: Audi A6 Rear Lamp Set Short Description: A Short & Sweet Description Long Description: A Long Boring Description Meta Title: Same as product name Meta Keywords: What more can be said about an A6 Rear Lamp Set??? Meta Description: Same as long and boring description Im stuck in a position of having the ability to add extra information (i.e Meta-Tags) But really ill end up repeating what is already in the products natural listing. In terms of good SEO, is it better to leave Meta Fields empty, or fill them in and be repetitive for product pages? Thanks all, any guidance will be well appreciated <colgroup><col width="57"><col width="36"><col width="323"><col width="328"><col width="56"><col width="26"><col width="55"><col width="23"><col span="2" width="25"><col width="24"><col width="25"><col width="95"><col width="158"><col width="123"><col width="130"><col width="28"><col width="34"><col span="2" width="64"><col width="537"><col width="188"><col width="319"><col width="303"><col width="329"><col width="177"><col width="96"><col width="128"><col width="172"><col width="547"><col width="62"><col width="87"><col width="85"><col width="94"><col width="162"></colgroup>
Web Design | | Ev84
| ID | Active (0/1) | Name* | Categories (x,y,z...) | Price tax excl (+10%) | Tax rate | Wholesale price | On sale (0/1) | Reduction amount | Reduction per cent | Reduction from (yyyy-mm-dd) | Reduction to (yyyy-mm-dd) | Reference # | Supplier reference # | Supplier | Manufacturer | EAN13 | Ecotax | Weight | Quantity | Short description | Description | Tags (x,y,z...) | Meta-title | Meta-keywords | Meta-Description | URL Rewrited | Text when in-stock | Text if back-order allowed | Image URLs (x,y,z...) | Feature |
|
| Price tax excl | Percentage Profit |0 -
Best Home Page design examples - from a SEO perspective. Could You give me a few?
I am int he process of redesigning a home page and wanted to know from our community if anyone had examples on some great Homepage Designs from an SEO perspective. Things I am looking for : 1. Homepage URL/Design 2. Navitagion 3. Call to action Thank you, much appreciated. The home page I am redesigning is www.gunshotdigital.com Vijay
Web Design | | vijayvasu0
