Traffic falling
-
Over the last couple of weeks the organic traffic on our site has fallen pretty significantly. With the latest update from SEOmoz it went down 25% this week. I know this can happen from time to time, but we have been pretty stable with our traffic for the last year or so for this particular site. We haven't spent a ton of time on it in the last month so the lack of fresh content could be a factor. I can't think of any reason we would be getting penalized. Is there even a way to tell if we are penalized?
-
First of all you want to check your Google Analytics account directly. The SEOmoz PRO platform only tracks organic (non-paid) traffic, and you also want to make sure your PRO campaign is attached to the right profile.
You can double check your rankings for your top referring keywords (from Google Analytics). Make sure they haven't fallen. If they haven't, then it's unlikely Google is penalizing you for anything.
Sometimes it's a matter of seasonal traffic fluctuations. This especially happens around the holidays. You can check Google Insights to see if your major keywords are seasonal.
Also check your PRO campaign for any increase in errors, to make sure all your content can be indexed properly.
Finally, sometimes your rankings, and your traffic, actually do drop. Freshen up your content, build good links and you should be on the road to recovery.
-
I have noticed that paid traffic from bing and yahoo will be counted as non paid traffic.
-
What information is taken into account for the SEOmoz organic traffic stat. Does this take into account everything that is not paid? Does SEOmoz offer me a way to track where each of those clicks came from? Is is possible that paid traffic is getting mixed in?
-
Our rankings have stayed pretty much the same. There has been some change here and there, but just the normal small fluctuations. We turned off some adwords campaigns, but this is from the organic traffic stat SEOmoz provides. I have had a suspicion this stat is pulling some adwords clicks for a while now. Is there something I have to set up to keep that data out?
-
How have your rankings been? Have they been falling. The lack of fresh content might be making your rankings go down thus your traffic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will adding canonical affect traffic to the non canonical page?
We have three URLs that have the same content but all three are getting traffic.
On-Page Optimization | | NanditaKraman1 -
How do you implement an SEO site structure with content that falls under two silos?
We primarily produce two different types of content: concise fact sheets on topics and video briefings + transcripts of topics. Often these two content types cover the same topic area and since we're currently siloing by content type, these pages end up competing against each other for rankings. Advice on a site structure that'd avoid these issues?
On-Page Optimization | | jay_elsie1 -
My DA keeps going up, by my rankings keep falling.
Hi, I manage a few clients, but the one that is in reference to this question is a local law firm. They blog on a regular basis and we continue to monitor for and delete any negative backlinks. Their domain authority keeps rising, but they continue to lose rankings for tracked keywords. Has anyone else faced a similar situation? Does anyone one know what is causing this or what I can do to combat it? Thanks,
On-Page Optimization | | GavinAdv0 -
How can I drive organic traffic to a specific landing page?
HI, I have a site which is attracting traffic for my target keywords but to the wrong pages. I usually create a series of articles on the topic (10-15) an start getting organic traffic, but I have not been able to drive the traffic to the main page for that topic. How can I get the main page rank over sub pages? Thanks in advance!
On-Page Optimization | | Rajaindiain0 -
Best way to move traffic/juice from one page to another?
I’ve got some pages that provide information on some companies in my website topic space, and also corresponding pages that allow users to rate and review those companies. So, for example: Company A information Company A reviews Company B information Company B reviews Google searches for “Company A” or “Company B” generally result in my information page ranking #2 behind the actual company’s website, and the reviews page ranking #3. (Probably not good to have two pages ranking for the same keyword in positions 2 and 3). The information pages do very well in Adsense while the review pages do not. The review pages have always had comments open for reviews, and I’ve just recently opened the information pages to comments. This has resulted in less of a need for the reviews pages as the comments on the Information pages are now serving the same purpose. I can even add a star rating to the information pages if I want so the review pages are completely unnecessary. So, I’d rather strengthen my information pages 1) to more solidify their rankings, and 2) get more visitors there than the review pages as they convert way better in Adsense. Question is, what is the best way to proceed? Option 1: remove internal linking to the review pages (I have sidebar links too), so less link juice just naturally goes to the review pages. On the review pages, direct people to click the link to the information page to go there instead. Eventually, the review pages will fall off the front page of the SERPs and people will just go to my #2 ranked company information page instead (and maybe #1 if I’m lucky, but doubt I’ll get ahead of the brand). Option 2: 301 Redirect the review pages to the information pages. Functionally, this would work well for me, but I fear that Google may not like it for some reason. My information pages are ranked so well that I do not want to risk them dropping. Are these fears unfounded? Is either of these two options better than the other, or does anyone have a better idea? Whatever I do, I don’t want those company information pages dropping from their #2 positions.
On-Page Optimization | | bizzer0 -
Sudden Drop in Rankings/Traffic/Organic Impressions Without a Penalty
Hi Moz community! I have a question about a local client in Raleigh, NC - http://paragonbuildinggroup.com This client came to us from another agency who had previously not done such a great job with the design/development of the site, or with the marketing of it, so we are somewhat limited in terms of what we can do on design, user experience, etc. But, the SEO is all still easy to tweak and we've been working on it for some time now. As of July 5th, their keyword rankings have dropped dramatically (we're talking from first page rankings to nothing, according to Authority Labs), and they've fallen completely off the map in the SERPs. Their local listing doesn't appear in search results anymore, and WMT is showing a drastic drop in impressions (from 457 on July 3rd to 92 on July 5th). There have been no manual penalties on the site, no recent major development work done, and from what I can see, no signs of hacking and no bad backlinks. The only thing I can see is that Mozcast showed an 83 degree day with some clouds and rain on July 5th, the day that our rankings dropped off, but I can't find any documentation showing what might have changed. Any insight as to what might be going on? I'm completely stumped!
On-Page Optimization | | TriMarkDigital0 -
80% Drop in Organic Traffic
Hi I have a small private blog on wine which, on Monday of this last week, took an overnight tumble and lost all its first page rankings for wine terms. The blog used to be housed at blogspot but in October I moved to self hosted wordpress. The original site was: wine90.blogspot.com and this now has a redirect to wine90.com. I paid for a professional to port the site from blogger to wordpress and to set up a 301 redirect. Firstly, is there anything wrong with the move? Could I have lost my rankings for this reason? Secondly, I haven't added a new blog post in nearly 3 months, would this cause such a drop? Thirdly, I have noticed that the hosting (I host with the same man who ported the site from blogger) has been poor and the website has been down a couple of times on the rare occasions I checked it recently. I'm looking for some help, although this is not a money making site, its only a hobby that I add to when I have time, but it is a shame to have written 200 articles and now to face this slap from Google. There are no messages in WMT and I do not actively seek links so nothing dodgy there. Any ideas? When I asked the guy who is hosting it he told me that this week there has been a big SEO update but I haven't heard of it?
On-Page Optimization | | xoffie0 -
Should old pages that have being 301 redirected but have no/mimimal traffic be deleted?
In other words, I have pages from years ago that are redirected but how can I tell if traffic still flows through them? And if there is no or minimal traffic should the 301 be deleted? Linck
On-Page Optimization | | LinckB0