What is the Best Way to Site Structure My New Content?
-
I am about to start adding some serious content to my site in hopes of providing more info to my visitors and to build organic traffic. I am looking for the best structure and places to put my inbound links.
My website is tradethink.com and we specialize in trading systems for the commodities markets. I am going to be adding content about the particular commodities markets we follow; gold, soybeans, crude oil, etc.
From my research I see it is best to place as many inbound links as possible to the content pages. On the other hand I see that it is important for the site to be user friendly and not have to much link clutter on the home page.
I have a few options. Lets use "gold trading" instance.
1. Have individual links on the home page and most other internal pages that link directly to tradethink.com/gold-trading.html (lots of link clutter, but best SEO?).
Problem is that I am doing this for like thirty pages and would have an additional thirty links on all of my pages. A possible work around is to place these individual links at the bottom of my pages.
2. Have home page and other internal pages link to tradethink.com/trading/ (just 1 link to add to each page), with the individual link still going to tradethink.com/gold-trading.html.
Here I am adding a folder "/trading/" to place all of the links in, but when you click on the link inside the trading folder it goes to tradethink.com/gold-trading.html and bypasses the /trading/ folder to get better SEO, shorter url?
3. Have home page and other internal pages link to /trading/, with the individual link going to /trading /gold-trading.html
This seems the proper way, but am I giving up link juice by going to trading/gold-trading.html vs #2 above going direct to /gold-trading
Any advise/questions appreciated.
-
I think you should worry less about SEO best practices, which you seem to have a firm grip on, and more about how your customers would navigate through your website to find these pages. What are they looking for? What are your competitors doing? What feels natural? What do you want your navigation to look like? How could you naturally clusters your different type of pages? What would /trading look like?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is healthygallbladder.com a spammy site?
Hello Moz Community! We're getting many back links with random anchor text (completely irrelevant) from a website called healthygallbladder.com and various subdomains under that domain. Has anyone else come across this website? I can't seem to load the pages at all. It always comes up with a bandwidth exceeded message.
Link Building | | SylviaH0 -
Should I continue adding new content on the website penalized by Google?
I have a website that is imposed partial action by Google due to unnatural links. We are in the process to clean up those links. At the same time, I want to add more content to the same website. My concern is whether the new content pages will be affected by Google's action as well. Should I wait until we finish the cleanup and get a green light from Google? In addition, will it be worth doing some on-page optimization on the pages that are affected by unnatural links and Google's penalty? Please advise. Thanks. John
Link Building | | pianomother0 -
Backlinks - Linking to new domain
Hello Moz community! My established client recently franchised their business by adding a metro area location. We have thousands of back links built to the corporate website, a lot of which have anchor text that are geo-targeted to the new metro area website. We still find the corporate website important, but would rather focus our efforts now on the newly franchised location. Does anyone have experience with successfully having old links changed to a new domain and if so how? When changing directory listings, such as everything on get listed, is it better do do slowly or as much at once as possible? Any recommendations or information would be appreciated! Thanks!
Link Building | | FullMedia900 -
Does PR Content need to be unique?
Hi, I've noticed that some our competitors are publishing unique content for each PR websites. Is that how it should be? Thanks
Link Building | | Rubix0 -
Site URL called out but not clickable.
Hi - I'm after a bit of clarity; if my site URL is referenced in an article, but doesn't actually link through, does this still 'add value' to my seo efforts? Thanks, David
Link Building | | newstd1000 -
Best way to structure a service area page with many locations to maximize internal links to them?
Currently our service area page (http://www.njlimocarservice.com/services.html) very sloppily lists many of the towns we serve in multiple counties - over 50 approx (scroll down). They have been placed that way so there is links to them from one of the subpages directly linked from the root domain. I am now attempting to make it pretty and organized with my designer. I intend to maintain a link to each individual town/landing page for SEO purposes to keep it close to root domain. My questions is how to best structure this. I don't want to list by county because some people don't know what county the town is in. However an alphabetical list may be overkill as there is so many. The other option is to get a search form or dropdown list on there but how will my landing pages be recognized by crawlers if there is no internal links from my root domain? Eventually we plan to expand further so what happens when we add 100+ landing pages? What will then happen to my internal link juice? Thanks!
Link Building | | kabledesigns0 -
Should I post an article to the same article site each month or should I vary the sites I post them to?
Hi Community,
Link Building | | acs111
Im planning on creating an article each month centred around 1 keyword.
Is it best to post this to the same site. eg http://ezinearticles.com/ every month or should I try to post it to a mixture of different sites? I'm trying to rank a site higher for their chosen keyword by gaining links from anchor text within each article I create.0 -
Best way to promote an infographic
What are the forums views on the best way to promote an infographic? Other than tweeting to fans, sharing on facebook and using stumbleupon - unless anyone's got some great tips for getting the most out of these? Thanks
Link Building | | PeterAlexLeigh0