Buying a SERPs competitor domain / site
-
For a specific term, we have the potential opportunity to purchase the domain (complete with site) that sits just above us in the Google search results... The domain has reasonable page authority of 49, domain authority of 38 with 168 linking root domains - 311 total links...
Would the most beneficial use of the domain be to retain the site content as is and incorporate a few relevant links back to our site or... 301 the entire domain?
-
Tough decision but if the price of the website is affordable I would purchase it. You have to remember it is important to analyze the site and do research but your other competitors may pick up underneath you too. If it is in your budget it maybe best to buy it and hold onto it.
-
A few years ago I purchased the #1 site for a competitive KW.... I ran the site for a couple of months before doing anything - just to get an understanding of the site and the people who visit.
-
Exactly, this in itself is a great answer.
My addition (covered by Goals above possibly) is to focus on the objectives of your business. Search kind of needs to come second here, would this potential purchase compliment your business objectives and goals!
Only you can really have an idea of the investment time & cost it may take to rank higher than your competitor for your chosen search terms. Compare this against the cost of the domain & site purchase to factor into your decision making.
-
This is a very complex question. Any answers given here will be guesses.
I am not trying to insult those who reply... just letting you know that you need a very in-depth study of many things including SERPs, products, goals, content, site strengths, site assets, and more.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multisite domain
good morning I have a wordpress site I have activated the multisite, currently the site has a domain authority of 8, when I publish a post, it is indexed quite quickly, if I publish a post in a language other than the /es subdomain it takes 24 hours why? If the author domain is the same, why does the employee take longer to be indexed on Google? Thank you
Technical SEO | | alainscilly770 -
Tools/Software that can crawl all image URLs in a site
Excluding Screaming Frog, what other tools/software to use in order to crawl all image URLs in a site? Because in Screaming Frog, they don't crawl image URLs which are not under the site domain. Example of an image URL outside the client site: http://cdn.shopify.com/images/this-is-just-a-sample.png If the client is: http://www.example.com, Screaming Frog only crawls images under it like, http://www.example.com/images/this-is-just-a-sample.png
Technical SEO | | jayoliverwright0 -
Website Redesign / Switching CMS / .aspx and .html extensions question
Hello everyone, We're currently preparing a website redesign for one of our important websites. It is our most important website, having good rankings and a lot of visitors from Search Engines, so we want to be really careful with the redesign. Our strategy is to keep as much in place as possible. At first, we are only changing the styling of the website, we will keep the content, the structure, and as much as URLs the same as possible. However, we are switching from a custom build CMS system which created URLs like www.homepage.com/default-en.aspx
Technical SEO | | NielsB
No we would like to keep this URL the same , but our new CMS system does not support this kind of URLs. The same with for instance the URL: www.homepage.com/products.html
We're not able to recreate this URL in our new CMS. What would be the best strategy for SEO? Keep the URLs like this:
www.homepage.com/default-en
www.homepage.com/products Or doesn't it really matter, since Google we view these as completely different URLs? And, what would the impact of this changes in URLs be? Thanks a lot in advance! Best Regards, Jorg1 -
Why is my site going from bad to worse in the SERPS?
I've been having issues ranking for the key word kayak fishing. At one point a few months ago I managed to get my site www.yakangler.com to page 2 but have since fallen back to page 20+. I thought it was because of keyword stuffing or over optimization so I made some tweaks to my home page and started to see a small daily rise but stopped at page 19. I have since slipped back to the top of page 24... What am I doing wrong? I don't employ any blackhat linking, I know I have some W3C validation errors on my home page "many caused by the facebook like button". Any ideas on how to improve my SERPS would be greatly appreciated. The most frustrating thing is comparing my site to the top Google searches for that key word... I should be doing fine definitely not page 24! Much gratitude in advance for any help you can offer!
Technical SEO | | mr_w0 -
Double Slash // in URL
My client is using double forward slahes in URL like this "//" is this affecting SEO?
Technical SEO | | yanaiguana1110 -
Linking Domains in Open Site Explorer Report No Longer Exist. Help.
Hello to all, I have a number of Linking Domains on our Open Site Explorer Report that no longer exist. I've run URL checks on just a sample of the list, and found that approx. 35% of that sample are from now dead Linking Domains. Can someone help? If these Linking Domains are defunct, how can I remove these? Does Google reflect negatively on these dead Linking Domains in our SERPs? Has anyone experienced this before? What action did you take?
Technical SEO | | -Al-0 -
Correct Redirect method for switching pages from .html to /pretty urls/
I have a customer that has all his site files as .html extensions and i'm going to rebuild this site into a wordpress site for easier management, regarding the new permalink structure, should i just do a 301 redirect on this?
Technical SEO | | tgr0ss0 -
SEO Benefit/Liability of changing URLs of a 2 year old site
I sell RV Parts online. Our organization is called The ROUTE 66 RV Network, so we brand everything around ROUTE 66. When we launched our store 2 years ago, we launched it with the domain: parts66.com We have a PR of 2, and we have been doing an SEO linkbuilding campaign ever since it has been around. Our primary keyword that we are trying to rank for is RV PARTS We also own the domain: rvparts66.com My question is: Is there a significant benefit to switching our URL to RVPARTS66.COM? Does having our primary keyword a part of our URL give us an SEO benefit? If so, what is the best way to keep any credit we have built for our original domain? We are in the process of a complete site overhaul which will launch in a couple weeks, so if there is ever a time to switch domains, the time is now. Thanks! jc
Technical SEO | | steve-2886180