301 Redirect Domain or 301 Redirect Domain + Interior Pages
-
Hello - My company acquired another company in our industry and our IT team immediately set up the acquired companies domain name as a an alias to our site.
This created a duplicate version of our website under another domain name and Google started ranking interior pages from the aliased acquired site for several top keywords that were previously held by our real site.
Should we 301 redirect just the top level domain name of the acquired site to the real site or 301 redirect the top level domain name and the interior pages on the acquired site to help ensure that our real domain will take back the rankings it once had?
Thanks!
-
Totally - thanks!
-
Yeah so if you want pages on the acquired site to go to corresponding pages on the primary site like you mention above
www.aquired.com/interior-page-1 >> redirects >> www.primary.com/interior-page-1
then you can create 301 redirect with a regular expression pattern with wild card to capture the URL and reuse them in the target URL.
If you have lots URLs then this will be quickest way rather creating an entry for every possible URL.
Hope this helps
-
Thanks for the response. Can you expand on the "wildcard redirect". Our it team set up a 301 redirect so that any URL on the acquired site redirects to the home page of the primary site. So for example:
www.aquired.com/interior-page-1 redirects to www.primary.com
instead of
www.primary.com/interior-page-1
Any thoughts on this set-up.
-
Thanks for the insight Nakul.
-
Ultimately you'll probably want your primary (real site domain) ranking for the keywords so you'll want to 301 redirect the acquired site to the primary domain.
As the site content is essentially one and the same you'll be able to set-up a wildcard 301 redirect, at the server level (Apache/IIS) which will take care of the interior pages
-
Yes, I would recommend you remove the alias.
Next, I would suggest you redirect the specific pages from the old domain/site of the company you acquired to the pages that make most sense for the user on your site. Like if you took over certain products from that company and merged them into your products (or services), a 301 from the products page to your products page would make sense and so on.
This will pass on the SEO value to the respective pages much better rather then a complete redirect from the entire site to just your homepage.
I suggested this based on the fact that you wrote, the acquired company's domain is ranking better, which demonstrates the presence of some sort of authority in terms of backlinks and trust and aging factor in the SERPS.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect typo domains
Hi, What's the "correct" way of redirecting typo domains? DNS A record goes to the same ip address as the correct domain name Then 301 redirects for each typo domain in the .htaccess Subdomains on typo urls still redirect to www or should they redirect to the subdomain on the correct url in case the subdomain exists?
Technical SEO | | kuchenchef0 -
301 Redirect for 3 Domains into 1 New Domain
So I wanted a quick sanity check on the htaccess syntax for migrating 3 domains into 1 new domain. For example, we're migrating 3 sites abc.com, def.com and ghi.com, all into 1 new site on ghi.com. Here's the htaccess we're placing on the root of ghi.com: redirect 301 http://www.abc.com/wines.html http://www.ghi.com/wines redirect 301 http://www.def.com/trade.html http://www.ghi.com/trade
Technical SEO | | cmaseattle
redirect 301 http://www.ghi.com/winery-tours.html http://www.ghi.com/visit/taste On the DNS side of things, we're parking abc.com and def.com on the ghi.com server. I'm not seeing examples of htaccess files for this scenario, and none that use any domain info on the "from" side of the redirect 301 syntax. Any suggestions before we pull the trigger? Thanks!0 -
301 Redirect on a PDF, DOCX files?
Hi, I have to rename many pdf and docx files. How can I implement 301 redirect on them as they are linked from 'n' number of places? Regards, Shailendra Sial
Technical SEO | | IM_Learner1 -
301 redirect or 302
A client of mine has an international company named www.taxglobalizers.com if you come from Holland they 302 redirect you to the www.taxglobalizers.com/en version of the site and if you come from Holland they redirect with a 302 to www.taxglobalizers.com/nl version. I think it is best to change this in a 301 redirect. Am i correct in this? Kind Regards, Ruud
Technical SEO | | RuudHeijnen0 -
Redirecting an Old Domain
One of my clients has a newish e-commerce website that was just redesigned. Part of this new marketing push is shutting down an old yahoo store. The problem is that this old store's domain has a 10 year old link in DMoz and is there fore in about 200 other directories. Is pointing that old domain at the new website going to be enough to keep all of that link juice flowing?
Technical SEO | | Simple_Machines0 -
Redirecting root domains to sub domains
Mozzers: We have a instance where a client is looking to 301 a www.example.com to www.example.com/shop I know of several issues with this but wondered if anyone could chip in with any previous experiences of doing so, and what outcomes positive and negative came out of this. Issues I'm aware of: The root domain URL is the most linked page, a HTTP 301 redirect only passes about 90% of the value. you'll loose 10-15% of your link value of these links. navigational queries (i.e.: the "domain part" of "domain.tld") are less likely to produce google site-links less deep-crawling: google crawls top down - starts with the most linked page, which will most likely be your domain url. as this does not exist you waste this zero level of crawling depth. robots.txt is only allowed on the root of the domain. Your help as always is greatly appreciated. Sean
Technical SEO | | Yozzer0 -
301 Redirects
Hello, I have a problem with my website. I have a page on my website http://www.ensorbuilding.com/page.php/aboutus but if i type in www.ensorbuilding.com/page.php/aboutus/f8e45e9d9df6140bb5a7ff1173e8d828 or www.ensorbuilding.com/page.php/aboutus/0f0eea5e9ab0a3e8d91fad8fc0d3ce9c it still displays the about us page. Google is seeing this as duplicate content so what I would want to do is 301 redirect anything after www.ensorbuilding.com/page.php/aboutus . How could I implement a 301 redirect in this way?
Technical SEO | | danielmckay70