Related Searches in Google
-
Hello,
We're helping a client remove/minimize some negative information about their brand in Google's search results.
Just curious about your take on if the related searches that appear at the bottom of Google search results can in any way be influenced or if it is more a combination of so many factors that any one person or organization wouldn't be able to change very easily?
I've heard the related results could be influenced if enough queries generated overtake the "negative" queries done initially but I feel like that is venturing into black hat land a bit.
thanks
-Mike
-
Hello,
Yes google uses many signals to identify the related searches for a query, but the most important factor is user behaviour on google searches. When many users type "x" and then are not satisfied with resutls they browsed, than they type "Y". Google will identify "y" as a related search for "X".
So influence related searches for G, you have 2 solutions:
1. Push/guide users to search for Y query after X.
2. Code a script that can do some manipulation (grey hat stuff, i did it 2 times for some clientd of mine ).
If you have further questions, get back to me.
Thanks
-
Mike,
Google states it uses a variety of signals to gather these related terms. So, using some type of manipulation of the data to change a negative likely won't work. I can only imagine a situation wherein someone gets a bunch of negative press, is picked up by XYZ list, ConsumerAffairs,etc. and then all the others who supposedly offer a service around bad companies/products show up at the bottom.
My suggestion would be to go the way of getting good press unless it is a branded product/service that has been tubed and needs to be resurrected. If so, you could change the name, etc. and work on making it the best there is. That will require total buy-in from the company you are working with. If they are not sincere in the efforts to do this it will be a waste of time. You could also have the company do a mea culpa, admit to errors, etc. and make that the beginning of the change.
Having dealt with this before, it is not easy. It is also not something we would handle on the cheap as there are too many pitfalls for the agency.
Hope this helps you out,
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How often does Google review Featured Snippets? What do you think?
Hi, I was wondering if anyone knows how often Google review Featured Snippets and if there is a way to find out? Thanks
Algorithm Updates | | Chris29181 -
Google panda, penguin or Patience needed?
Dear friends, On 3rd of May, i suffered a Manual google unnatural outbound link penalty. I recovered from the said penalty on 27th of June. However, i have noticed that my traffic has been dropping since 23rd April. I am confused where to target my work. Should i work on thin content and is it an algorithmic Panda problem (but my keywords are still ranking good) or is it a Penguin problem (I had 6 domains with payday loans backlinks and i have dosavowed 32 backlinks recently) What should be my plan of action here and what would you recommend? An image is attached herewith for your reference, PHd8BzX.png
Algorithm Updates | | marketing911 -
Reduced traffic from google news
I have a question for my site. Can you advice me for situation? Last 1 months my site reduced traffic from google and google news.. And i dont know why? I need your advice. Thanks. Yunus Altindag Diyarbakir/Turkey
Algorithm Updates | | maxbilgisayar0 -
Will increased pagerank increase traffic from google?
I got notified that my domain went from a google pagerank of 3 to 4. When this happens, does google raise me in the searches which can then hopefully get me more traffic, or is it a worthless number. Maybe only google knows 🙂
Algorithm Updates | | BrickPicker0 -
Google keyword tool
I was quite happy with google keyword tool for basic and accurate searches for keywords. Can anyone suggests a new tool that will give accurate search volume on google ( country specific ) I am not interest in info for adwords, and find a keyword planner tool way out in traffic results, compared to Keyword tool. Is the keyword tool completely gone?
Algorithm Updates | | summer3000 -
Does the Search Algorithm vary considerably locally?
Hey, i am from india and I just noticed that most of our searches are extremely different to those from the gooogle.com searches. Not some searches. I mean entire layouts. For instance, there were no google places in the search results in India. There was hardly any integration with the G+ for a long time after it launched, even though a large population on G+ was Indian. I got thinking on these lines. Any pointers?
Algorithm Updates | | rahul.bitmesra0 -
Decrease in Organic Traffic Due to Google Places
Hello there, we are national junk removal company and have franchises in most major cities in the US. We wanted to check to see if anyone else has seen a drop in organic traffic with the changes that Google has done with the amalgamation of Google Places with the organic rankings. All our places pages are ranking quite well and we are ranking higher organically but it appears that people go to the Google Places page and then either leaving or picking up the phone and calling our 1800 number to book a job instead of going to our website to make the booking. The interesting thing is that although Google started these changes back in October 2010 we have seen the drop in organic traffic mostly starting in April, even though we have seen a steady increase in organic ranking across the board. Has any other franchise based company seen this happen as well? Your feedback is greatly appreciated!
Algorithm Updates | | imspecialistgotjunk0 -
Rankings in Bing/Yahoo lower than in Google
Other than a few keywords, my rankings are consistently lower in MSN/Bing/Yahoo than in Google. Any ideas or suggestions as to why?
Algorithm Updates | | NueMD0