I am working SEO on a website that has 2 pages for different variations of a keyword.
-
I have run into a situation where a website has 2 pages for different variations of a keyword. I personally like to use 1 page and make it powerful for a variety of variations of that keyword. Unfortunately for the site I’m working on, using only one page is not an option. Here is an example: They have a page for “Alex Miley Cameras” and then they have a page for “Alex Miley Cell Phones”. On the first one they want to rank for Alex Miley & Alex Miley Cameras. For the 2<sup>nd</sup> they want to rank for “Alex Miley Cell Phones”. My concern is will Google be indecisive on which page to rank for the keyword “Alex Miley” since they both contain this word. Also, will it affect any of the other words and spread the juice making each page weaker. I would appreciate advice on how to rank these pages each separately for their keywords and not have to worry about any confusion from Google. I can’t change the structure of the site. I only have access to the Meta info and page content. Thank you for your help
-
There is something still missing. I must have not noticed before responding to your answer in my last message. Although you gave me a good understanding of the issue. I am now still questioning on how the brand name which we are also trying to get ranked for will fall in play. Keep in mind "Alex Miley" was also a keyword. Based On what your showing me in the example to Avoid would leave the keyword "Alex Miley" at the same amount of strength between the 2 pages. I'm am still left at the stage of how can I make sure that the broader keyword Alex Miley will get all the juice going to only 1 of the pages.
-
Great job! You understood my question and gave me a great example. I want to extend the question to one additional thing. If I don't absolutely have to do it this way, what other option do I have. Originally I though of having one page for all those keywords. What's your stance or method on this. Either way you have given me the best information on this question and I will mark it as my best answer. Thank You
-
If you absolutely have to do it this way, then I would ensure you have a sufficient amount of content on each page, that is unique - and NOT a simple re-write.
For example, rather than lots of content about "Alex Miley" on each page, focus on the product (Cameras/Cell Phones etc).
I would also look to ensure that you have different wording in each of the two title tags, h1 tags, and ideally some product related h2 tags too!
For example, title tag suggestion (not well thought out, but gets my point across I hope!)
<title>Alex Miley Cameras | Buy Alex Miley Cameras Online</title> <--- Avoid!
<title>Alex Miley Cameras | Buy A.M Digital Cameras Cameras Online</title> <--- Better, as only mentioned the brand name once.
Then, ensure there is sufficient unique content on each product, on each page - unique and well written!
-
revising...
-
How competitive is the phrase "Alex Miley"? I searched for it exactly, and there was no competition, so I'm assuming that you are using that to fill in for a different phrase.
-
Actually, I don't feel comfortable trying to rank one keyword for both pages either. I would rather make sure absolutely, positively that Alex Miley & Alex Miley Cameras ranks for 1 page while Alex Miley Cell Phones ranks for the other. Again, I am trying to do this without confusing Google and causing to bounce back and forth or having Google make that decision for me. I would rather have a strategy in place to where Google will give the each page complete juice for the keywords I want them to rank for. Is there anything I can do to the Meta or On Page to solve this?
-
With enough unique content you would be able to rank both pages for the keyword. However, make sure that you aren't linking internally to either page as just Alex Miley. This might show biased for the one, and not allow you to rank for it. Instead, link internally with the full phrase every time.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does a page with a canonical for another domain impact SEO?
Hi, We have a requirement to host files that contains .html, .css, .js, and .pdf files externally on AWS S3 bucket. We have a landing page on our site that contains a link to those external links (i.e. pdf). On our site's (hosted on Drupal), landing page we already have a canonical link for the current landing page. On the .html file which is hosted externally, we were thinking to add the same canonical link that exists for the landing page so that search engines will go to the externally available .html file and interpret that the externally hosted file is related to our landing page. I was wondering if this is an acceptable solution without any SEO penalty. If there is a penalty, what would be the alternative solution to this so we can host files externally and drive most of the traffic to our landing page? Example Landing page: absolute url = https://www.site-domain.com/page-url ...... Externally available .html file (static) ......
Intermediate & Advanced SEO | | KendallHershey0 -
Google treats pages from main website and sub folder/sub directory differently?
Hi all, We have a sub directory like website.com/help/. This is a differently hosted and served content. So I wonder how Google treats pages from this sub directory. Will the same priority will be given for these pages compared to main website pages? Will there be any ranking difference when same page is from main website or sub directory. I mean like below page. Page from main website: www.website.com/page1/ Page from sub-directory: www.website.com/help/page1/ So which page will have more importance in search results?
Intermediate & Advanced SEO | | vtmoz0 -
How to rank same page for multiple related keywords
We need some of our pages to rank for multiple related keywords. But we cannot optimise one page for multiple keywords which might end up ranking for none of them; at the same time we cannot optimise it for one keyword as we ignore other keywords. I think creating multiple landing pages for very related keywords will confuse users and search engines as well. How to handle this?
Intermediate & Advanced SEO | | vtmoz0 -
SEO - is it site or page
Hi When we're talking about SEO does the search engine only look at the whole site in general or do they look at the individual page when we're talking about SERP? So if you have a keyword "my search term" Does the search engine look at the site first or the page with the term on then rank you or is it the page then the site.
Intermediate & Advanced SEO | | Cocoonfxmedia0 -
I want my website to rank on the first page for a very competitive keyword
I am a WordPress designer and can service national clients. I want to rank on the first page for the keyword WordPress designer. This is a highly competitive keyword MOZ gives it a 68% difficulty. I rank locally in nj for WordPress designer nj and a multitude of local WordPress based key words. I rank on page 10 of serps doing a private browsing session. Some of my national competitors rank on the first page with not many links in. How could i be so low on the serps for the base keyword WordPress Designer but for local WordPress designer nj be number 1 everytime? What should be my best plan of attack if i want to Rank much higher for this one specific keyword hopefully page 1. I think this one keyword could increase business greatly so it is a top priority for me. I appreciate all advice 🙂
Intermediate & Advanced SEO | | donsilvernail0 -
Is it better to have trailing slash or no trailing slash in URLs and what if both variations work?
Hi I have a situation on a website where the links are structured like this http://website.com/myurl/ so anywhere you click you will land on a page with a trailing slash but if i remove the trailing slash like this http://website.com/myurl the page is still going to open the same content. 1. so it works with and without the trailing slash. is this considered as duplicate content by google? and if so what is the best way to go? should i redirect al the non trailing slash urls to trailing slash or the opposite? 2. if i redirect am i going to loose some link juice from existing external links which mainly already point to urls without th trailing slash. 3. i've noticed that the sitemap.xml contains links without the trailing slash .. should it contain the urls with the trailing slash? Also there's many external links pointing to this site but withouth the trailng slash like this http://website.com/myurl
Intermediate & Advanced SEO | | urkeman0 -
Rankings disappeared on main 2 keywords - are links the issue?
Hi, I asked a question around 6 months ago about our rankings steadily declining since April of 2013. I did originally reply to that topic a few days ago, but as it's so old I don't think it's been noticed. I'm posting again here, if that's an issue I'm happy to delete. Here it is for reference: http://moz.com/community/q/site-rankings-steadily-decreasing-do-i-need-to-remove-links Since the original post, I have done nothing linkbuilding-wise except posting blog posts and sharing them on Facebook, G+ and Twitter. There are some links in there which don't look great (ie spammy seo directories, which I'm sending removal requests to) although quite a lot of others are relevant. Here's my link profile: <a rel="nofollow" target="_blank">http://www.opensiteexplorer.org/links?site=www.thomassmithfasteners.com</a> I've tried to make the site more accessible - we now have a simple, responsive design and I've tried to make the content clear and concise. In short, written for humans rather than search engines. As of the end of November, 'nuts and bolts' has now disappeared completely, and 'bolts and nuts' is page 8. There are many pages much higher which are not as relevant and have no links. We still rank highly for more specialised terms - ie 'bsw bolts' and 'imperial bolts' are still page 1, but not as high as before. We get an 'A' grade on the on-page grader for 'nuts and bolts, and most above us get F. I was cautious about removing links as our profile doesn't seem too bad but it does seem as if it's that. There are a fair few questionable directories in there, no doubt about that, but our overall practice in recent years has been natural building and link earning. So - I've created a spreadsheet and identified the bad links - ie directories with any SEO connotations. I am about to submit removal requests, I thought two polite requests a couple of weeks apart prior to disavowing with Google. But am I safe to disavow straight away? I say this as I don't think I'll get too many responses from those directories. I am also gradually beefing up the content on the shop pages in case of any 'thin content' issues after advice on the previous post. I noticed 100s of broken links in webmaster tools last week due to 2 broken links on our blog that repeated on every page and have fixed those. I have also been fixing errors W3C compliance-wise. Am I right to do all this? Can anyone offer any suggestions? I'm still not 100% sure if this is Panda, Penguin or something else. My guess is Penguin, but the decline started in March 2013, which correlates with Panda. Best Regards and thanks for any help, Stephen
Intermediate & Advanced SEO | | stephenshone0 -
Two links from one page with different Anchor text
Example Business Name - UberPuter UberPuter targets the keywords "Computer Repairs" right from their home page. UberPuter has the option to place links on 150 of their customers pages that are happy with the service. Would it be best to place two anchor text links one with the brand name and one with the keyword anchor text in "computer repairs" pointing both at the home page or should UberPuter only place one link back to the home page for the Keyword Anchor text? To the best of my knowledge G only counts the first link on a page as a "Vote" so my thought is to only include the single link with the keyword anchor text. Thanks,
Intermediate & Advanced SEO | | SEOKeith0